Building the best emails ever
Email Marketing & Email Design Blog
How can you save your marketing honor and bring revenue to the table with your email campaigns? By tracking email marketing metrics and constantly optimizing your campaigns. To make sure your emails are profitable, you should consider these three categories of metrics for email subscriber activity report: Campaign performance and engagement metrics. Health and efficiency metrics. Revenue-based metrics. These metrics can’t be measured independently. Email campaign analysis is more complicated and must cover the entirety of your email marketing. To...
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We believe that the written content may be perfect but there is always some space for improvement in email design. In this post, we’ll survey the main advantages of the black and white emails, will show how and where to create them, and will share some bright examples. The benefits of black and white emails In addition to aesthetic pleasure, there are several other marketing reasons why many brands prefer this email design. It seems that the answers lie on the surface, but...
Each year brings us fresh email design ideas. Some are cool, some are not. In this post, we’re sharing the trends to help you build really cool emails that will for sure stand out in recipients’ inboxes. According to the poll, held by Litmus, and predictions, made by professionals at Email on Acid, and also judging by the emails that we see today in our Inboxes, the hottest email marketing design trends for 2020 are: AMP components in emails; personalization; interactivity;...
Updating contact information in all kinds of emails was a pain in the neck as it was taking you a while? Well, it won't take you long anymore... The synchronized module is a brand new automation option that helps you edit/update all your email templates at once. In other words, whenever you make changes to a synchronizable module within just one template/email, these changes automatically get applied to all other templates/emails where you used this module. Why do you need this featured option?...
Long and complex texts are rarely read to the end. Volumetric content in email newsletters needs to be organized easily, and clearly for the reader. The solution is to convert a piece of text information to infographics. In this blog post, we share the 7 reasons to try this marketing trick out and share the best examples of infographics in emails. What is an infographic? Infographics are a visual representation of information that helps graphically display complex data in a...
Searching for fresh St Valentine’s newsletter ideas to win new customers? Search no more! See how the world’s top brands nail the holiday campaigns. Get inspired by the ideas listed below, then implement them in our dedicated email templates in no time. Ideas for St Valentine’s newsletters Don’t focus on design only. These ideas implemented by famous brands will spice up your St Valentine's email campaigns. 1. Focus on your value proposition Value proposition and discounts are the core of any marketing...
Table of contents: What is a product launch announcement? How to announce a product launch effectively. How to build a product launch email with Stripo. 15 effective product launch email examples. New product announcement email template. Apple announcement newsletters’ strategy. What makes iPhones the most-awaited and desired product of the year? We know there are smartphones that are not worse than Apple's products (the Apple developers, I beg your pardon), but nobody cares about their releases and updates. It’s all...
Webinar is not just a good way to learn something new and to get a piece of fresh information really fast, but also a good opportunity to take a look at a problem from other people’s perspective and to hear about their personal experience in solving those issues. But we all receive dozens of webinar invitation emails per day. Even if we wanted to, we would not be able to attend them all. Besides, we value our time highly enough...
Another great year together! I want to thank everyone for being with us, for pointing out either our strengths, or things we need to improve. All the features we’ve added this year — were made per your requests. Table of contents: New technical features we’re proud of Error handling, or how we provide you uninterrupted access to Stripo and its features Our failures Our plans for 2020 Brand awareness is growing 1. New technical features we’re proud of We keep...