Building the best emails ever
Email Marketing & Email Design Blog
It is impossible to overrate the value of transactional emails. They are vital for your business growth as keep notifying clients and customers about their orders’ status and other important changes. Emails of this kind are sometimes called event-triggered ones, but they slightly differ. Transactional emails are: welcome emails; password reset emails; order or booking confirmation emails; event reminder emails; etc. Once you have created them in accordance with certain rules, you need to find a good transactional email service...
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Email notifications are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon. These emails show the highest open rate. But even here we need to stick to certain best practices when designing emails to not lose subscribers’ trust. We’ve pulled together the best email notification examples and practices. 1. Adweek Subject line: we’re updating our Privacy Policy. You’ve changed the Privacy Policy, or have decided to change...
Getting started with new email template design you always search for new trends and try to implement them in your own sample, investigate competitor solutions or dive into creative ideas without realizing what actually people want to receive. Even if you are considered in the best know-how email design tips you don’t have any guarantees that your email will actually work the way you expected to. How to be sure that your work will bring the best results? In this article, you...
All email template builders seem similar? You are now confused about which one to choose to create the best email templates? Of course, as there are so many of them. We are going to survey many of them to find their distinguishing features. I will try to create the same template in any of the editors with the same media files. Let’s see if the builders differ. For a survey, we have picked Stripo.email and its competitors: BEE Free, CampaignMonitor, Chamaileon.io,...
Did you know that countdown timers increase revenue by 9%? Luckily, you now can embed countdown timers in emails with Stripo in literally no time! They render correctly on all devices and in all email clients. The Stripo timers are totally customizable. How to add a countdown timer in email with Stripo As we said, from now on with Stripo, you can create a custom countdown clock for emails. Set the font, its color, background color, choose what your customers will...
You wanted to send GIFs in Outlook? Well, MS Outlook announced that this February it starts to support animated GIFs in emails. It is great news as 9% of people worldwide use Outlook app, according to Litmus. Does it concern all users of this email client? No! So, who can now see animated GIFs in emails: Outlook for Office 365, desktop — new; MS Outlook for mobile devices as app; Outlook 2003 as app; Outlook for Mac as app; Outlook...
Small businesses always have a hard time finding customers and keeping stable relationships with them. On one hand, a lack of expertise and experience can take its toll, on the other hand, not every business owner is ready to continuously pour tons of money until it starts paying off. When it comes to resources, every shot must count. And it’s no wonder that those who are new to the game choose not to go into off-the-beaten paths but instead opt...
Searching for fresh St Valentine’s newsletter ideas to win new customers? Search no more! See how the world’s top brands nail the holiday campaigns. In order to implement their Valentine newsletter ideas in no time, you are welcome to use our festive email templates. When should you start your holiday’s email marketing campaign? Right away! How to start and what to add to your Valentine’s? Ideas for St Valentine’s newsletters Don’t just focus on the St Valentine’s design ideas —...
This is a very concise blog post where we show how to save an email as a PDF. You can do it with Stripo in literally no time. Why would you need to download an email as PDF? In October 2018, we implemented the ability to export our emails to PDF. To our great surprise, it got quite popular — about 7% of all emails designed with Stripo are now exported to PDf. We wondered why and in our annual...
In our previous post, we showed how to make your first email campaign successful and how to improve current ones in 10 simple steps. Today, we’re going to show you the best email newsletter examples (in our opinion) for your inspiration. 1. Brighton Subject line: Handbag Trade-In: It’s Time To Give & Get Every email newsletter made by this company is a masterpiece. Elegant, beautiful, appeal to bright emotions. Yet, this email is an example of social marketing. Quite important to remind people...