Building the best emails ever

While designers and researchers widely discuss whether dark mode for email is healthy and necessary, people keep using it more and more. What is dark mode? The dark mode displays light-colored texts, icons, and UI elements on dark backgrounds.  How does it work? Some believe that dark mode shifts colors to contrast ones (opposite ones from the color wheel) when an email is opened on a device with the dark mode. But this is not quite true. It does not...

This blog post was originally written on April 24, updated December 5, 2019. Recently we published blog posts on hottest email design trends for 2019 and how to make your first email campaign, where, in a nutshell, we showed what elements an email should contain. In this post, we are going to deepen in the details to show how to create your first email with the Stripo email template builder. Ways to start building an email There are three ways...

Now that customers are used to receiving tons of promotions, only sincere concern and appreciation may attract their attention to an email marketing campaign. And event reminder emails are a good way to do it. Once people have already purchased your products, be it a ticket to a conference or a video tutorial, you may think that your mission is done here. But humans, being extremely busy, tend to forget about any kind of event. And we need to politely...

Great news, everyone! On November 21, Gmail started rolling out the support of dynamic emails in the Gmail app on Android and iOS. The functionality is expected to be available for all users in like 15 days. You will not have to do anything to see AMP emails in your inboxes on mobile devices as dynamic emails are turned on by default for all Gmail users, including G-Suite. A little excursion into the history of AMP for Email In March 2019, Google rolled...

The blog post was originally published on November 12, Updated November 22 at 22.00 UTC. The Voting is closed! As per the conditions of our Contest, on November 22, at 10 PM UTC we closed the voting. All the "Voting" buttons are now inactive. We congratulate the winner and authors of the TOP 5 email templates. Next week, we will contact them all. The Stripo team wants to thank all the designers for participating and everyone for voting for the best email...

According to statistics provided by Campaign Monitor, promo newsletter emails are opened by 10-25% of recipients — this number varies depending on the industry. Conditionally, out of a thousand subscribers, only 180 will open an email. Some of them interact with the content — they click on at least one link. The relevance of the subject line affects the open rate. Imagery, other visuals, and copy affect the clickability/CTR  of your emails. As a rule, they engage a user and...

You have probably heard that last year in the USA alone the Christmas retail sales generated impressive $720 bln. And other holidays can also boast about these impressive numbers!! Doesn’t it make us want to get a share of the pie? But wait a minute! We need to think the strategy through because holiday email marketing differs from regular promo emails and requires a somewhat different approach. Start with the holiday! Holiday No matter how trivial this sounds, but you...

“A girl can never have enough jewelry”. Jewelry retailers all over the world are well aware of this.  Their duty is to remind women they need more.  How can you build a performing jewelry email and convince ladies that your product is exactly what they need? We have analyzed loads of emails by the world’s famous brands. And now want to share the results of these investigations with you and provide you with brilliant examples. The tips given below will...