Building the best emails ever
Email Marketing & Email Design Blog
Personalized offers in emails have already replaced generic promo emails. Probably, because they increase conversion by 10-14%. Or because we all treat our subscribers with respect and want to provide them with only relevant content. To build one, you need to know users’ preferences, interests, and lots of other useful information about them. In this article, we will tell you how to collect data for using in email marketing, and how to use it for building newsletters that your consumers...
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Dynamic updates, real-time content, hyper-personalization, a new level of gamification, leaving feedback in open forms, booking meetings, etc. — all these actions are now possible right in users’ inboxes with the advent of AMP for email. Need we say that these emails enliven your newsletters, look fresh and new in users’ inboxes, and as a result increase conversions, in some cases by 5 times? But how do you build these emails? Gmail in its AMP emails guidelines said that when...
Email notifications are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon. These emails show the highest open rate. But even here we need to stick to certain best practices when designing emails to not lose subscribers’ trust. This notification email template is well-structured, contains all necessary blocks Use it We’ve pulled together the best email notification examples, and best practices. But before we dive into examples...
It is impossible to overrate the power of email marketing automation. It gets the right email sent to the right person at the right time. So, what do you need then? Set a proper workflow and build a number of respective trigger emails. You do the former in your ESP. As for the latter, we'll investigate all primary types of trigger emails and will show how to create them by using our newsletter email templates and provide the best trigger email examples for each case. For our convenience,...
In this post, I am going to show you two ways of how to send mass emails in Gmail. But prior to sending emails via Gmail, you need to export them from Stripo to the featured email client if you are going to send HTML emails. How to export emails from Stripo to Gmail You can do it in just a few clicks: click the "Export" button above the template area; in the pop-up window, choose Gmail; enter your Gmail credentials;...
Which would you choose to send to your customers: An ordinary promo email with lots of useful content and discounts, or an email with the same content given in a fun way with elements of gamification? You, like us, chose option 2? Well, this is pretty reasonable. Given that not only does gamification bring fun into emails, but also increases your ROI by a factor of 3. If you prefer the second option, then you might wonder why there are...
Searching for fresh St Valentine’s Day newsletter ideas to win new customers? Search no more! See how the world’s top brands nail the holiday campaigns. Get inspired by the ideas listed below, and implement them in our holiday email templates in no time. Designing romantic newsletters with Stripo is a piece of cake Use this template Valentine’s Day email marketing ideas Don’t focus on design only. These ideas implemented by famous brands will spice up your St Valentine's email campaigns. 1. Focus...
Hi everyone. December is the best time to review a year that is about to end soon. We already did it ;) And want to share our results with you. Yay!! Stripo’s 2020 in numbers Here we'll highlight the most important figures. Our pride, or Stripo’s achievements in 2020 We’ll highlight only the most memorable and important moments for us. We're becoming a platform Even though we are focused on email design only, leaving email sending and analysis behind, we are...
If you are familiar with the AMP 4 Email technology, you must have been waiting for Yahoo Mail to join Gmail and Mail.ru, and support AMP. Because 5% of email users worldwide prefer this email client over others. On October 14th, 2020, Verizon Media announced the launch of AMP for Email in Yahoo. With only one limit — AMP is supported in Yahoo on the web. A few words about AMP If you are not familiar with AMP, we dare...