Building the best emails ever

With Stripo allowing pushing emails to the Outlook (both on macOS, and Windows) and to Outlook web, sending elegant HTML emails through your favorite email client is now easy! No add-ons required. In this post, we'll show how to export HTML email templates to Outlook with just two clicks. Join Stripo Intro Until recently, it was difficult, almost impossible to send HTML email newsletters through Outlook that would display correctly. And Stripo found the way out. From now on you can create...

Now that customers are used to receiving tons of promotions, only sincere concern and appreciation may attract their attention to an email marketing campaign. And event reminder emails are a good way to do it. Once people have purchased your products, be it a ticket to a conference or a video tutorial, you may think that your mission is done here. But humans, being extremely busy, tend to forget about any kind of event. And we need to politely remind...

With SaaS services spending 5 times more to acquire a new client than keep an existing one, reducing SaaS churn rate should be among the top priorities for all businesses.  In this post, we’ll survey the most effective ways to decrease your churn rate and increase the number of loyal customers. But first things first… What is SaaS churn rate? SaaS churn is the percentage of clients who cancel their recurrent subscriptions over a given period of time. Why would...

Do all email template builders seem alike? You are now confused about which one to choose to create the best HTML email templates? No wonder, as there are so many of them. We are going to survey the most popular builders to figure out their distinguishing features to help you find the best HTML email editor for your current needs. I will try to create one template in all these editors with the same media files to see if the builders...

Each email marketer spends hours preparing a newsletter and trying to make it perfect and get the most out of it. For your email campaign to be successful, it is not enough to send informative and beautiful newsletters — it is important to correctly determine whom and what to send.  What is segmentation? Basic segmentation plays a key role in email marketing. Often the concepts of a segment and a list are confused. A segment is a group of contacts...

This March, we released "Brand Guidelines" which was a totally new feature to help: a) you build brand consistent newsletters regardless of what agency or email designer you hire for building your future campaigns; b) designers easily get used to rules and requirements for emails of any brand and will build those emails in no time; c) make onboarding of new teammates go easier and faster. This Summer, it's been updated and we want to show you what it is now and how to generate the Brand Guidelines kit for...

Today, dynamic content is the most effective tool an email marketer can use.  Dynamic emails allow us to: deliver real-time content to keep our recipients updated. We use it in email digests to send only fresh blog posts; we use it in promo emails to notify every recipient how soon the offer expires, we let users book appointments, etc.; personalize content to make newsletters even more relevant.  We use it in promo emails to craft offers based on individual preferences, on...

We all know how important it is to comply with all the Data Privacy and Data Protection rules and regulations. This is why most companies which are located in Brazil, or international brands that deal with Brazilian companies and citizens are now worried about the LGPD that will come into effect on May 3, 2021. Why are we talking about it now? Little prehistory The LGPD was supposed to come into effect on August 15, 2020. This is the reason...