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Email Marketing & Email Design Blog
You wanted to send GIFs in Outlook? Well, MS Outlook announced that this February it starts to support animated GIFs in emails. It is great news as 9% of people worldwide use Outlook app, according to Litmus. Does it concern all users of this email client? No! So, who can now see animated GIFs in emails: Outlook for Office 365, desktop — new; MS Outlook for mobile devices as app; Outlook 2003 as app; Outlook for Mac as app; Outlook...
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Email header is the element you regularly use in your email newsletters. But quite often we forget that it’s more complex than just a logo and menu. Full newsletter header includes a sender name, subject line, preheader, reply-to address, logo. If you use an ESP for sending newsletters, then the sender name and the “reply-to” fields will be specified correctly, as they normally remain unchanged from campaign to campaign. This is why we are going to focus on the HTML email...
On November 26th, we released a new option — now with Stripo.email, you can add custom fonts to projects in just a few clicks with no HTML skills needed. Why is that important? It’s not a secret that a good copy complements the email design and convinces customers to make a purchase. Make the text copy emotional. And by wrapping it in a font that matches the situation and the email design best, you make it noticeable, good-looking and appealing....
In the modern world, where the White House uses emojis in its reports, some brands still find it inappropriate or inessential to use emojis in their email newsletters. But those who already use, they know that emojis in email subject lines increase open rate by 3.29%. Why does this happen? Why use emojis in emails Because emojis in email subject lines: Save room in the email subject line — we know to keep it short, within 26 characters for mobiles; Make your newsletters more...
Thanksgiving is over. Now it is the right time to start preparations for the best holiday of the year. The hottest time for email marketers has begun. But is it easy, in fact, to make effective Christmas emails that would stand out among thousands of offers provided by other brands? No! Please, calm down: the things are not that complicated. The key to success in Christmas email marketing is simple — do not to sell your products, put a smile on your customers’...
On average, customers’ satisfaction with ecommerce makes 82% (Statista’s data). It does seem like a good result, but, in fact, it means that 18 out of 100 customers are displeased with your service. And in most cases, a simple yet sincere Apology Email is capable of changing the situation for better. Tips on how to write an apology letter to customers Certainly, each situation requires deep consideration and consequently is supposed to have its unique standards, yet apology emails are to be...
Who said that B2C newsletters are only promotional? Ecommerce companies send out business emails also. And who said that B2B companies do not send newsletters? Of course, they do. What are the main distinguishes between the promotional and business emails? It’s proven that promotional newsletters should call emotions. Then what about the business ones? They probably should be informative and trustworthy looking. In one of the previous articles, we hosted the Email Oscar Awards. And today we wanted to start...
Promotional emails are meant to drive and increase conversions. But do they really show impressive results? After reading this article, you will be well aware of the tips to create a promo email that converts and will and get inspired by the best promotional email examples. Even if your email newsletter templates are pretty effective, do not miss out on a chance to improve your promo campaigns. Ideas and recommendations on how to make promotional emails that convert In this section, we...
Welcome emails show the highest open rate – 50% according to HubSpot. While some companies get 80%. And we are capable of making them show respectively high CTR and CTOR. Welcome emails are crucial. They are the first emails subscribers get from you. And they set the tone for your further relations. Consequently, you need to work hard on welcome email templates to show your best and make a good impression on new customers. And brand-consistency alone won’t do here! Best examples of welcome...
Interactivity is the number 1 email design trend for 2018 and 2019. But what is an interactive email? When I started working on this article, I was sure that GIFs, buttons, and hyperlinks are types of email interactivity. After having conducted some serious research, I was astonished to find out how wrong I had been. Well, links can be called interactive, as recipients have to click them. But they take us to a website or a Google Form, however, nothing happens within...