Building the best emails ever

Hello everyone! I am glad to announce that the other day Stripo email editor released its new option “Image Rollover” to diversify and enliven your email templates. Implement this feature with our editor just in one click! The great news is that our image rollover effect works even in Gmail! Read more details regarding exporting emails with image rollover effect to email clients and ESPs below the “ideas”. This feature is also known as a mouseover. How does it work? When you...

When being tired of creating new templates for your newsletters as it takes much time or when the emails you create do not mirror your website design, you come to a decision to order a template built by professionals. Yet, your mission not completed: now you need to export this template to an ESP, and edit before sending out in case you use it for the second or the third time. But are all the templates reusable? Let’s conduct a...

We have posted many articles on how to create performing welcome emails, promo, and effective event-triggered emails, showed how to use our “smart-elements” to create products’ cards easily and fast. Mostly, they all contain ideas and HTML email design tips to implement. You stick to some recommendations given on our blog, or stick to your proven methods to turn subscribers into loyal customers with promo emails, yet some of these emails may look sort of “broken” because containers and social...

Many sites still debate whether we should use menus in emails or not. I will prove its necessity with a simple screenshot of a clickmap: (Real statistics, but the store’s name is made up). 15% of those who opened an email clicked on the menu items. Why not engage and encourage every seventh recipient to shop from you by simply including a menu in email newsletter templates? Our partners shared examples and gave me their consent to using these statistics. I must...

There is a large number of restaurants and cafes in your town. All over the country and the world, people have many places to choose from. Then how are guests supposed to know about new options your restaurant offers or about a renewed menu? Exactly, due to comprehensive restaurant email marketing. Use our sophisticated email templates for restaurants. Benefits of email marketing for Restaurants Only 15% of the marketing budget, spent on email newsletters, provide ROI that is 28% higher than...

In our previous post, we mentioned that video in emails can increase CTR up to 85% and that 65% of recipients are more likely to shop with once they watched a video about the product. Consequently, videos may significantly boost your business.   Then why so many marketers avoid including videos in their email newsletters and why videos in email marketing are still a pretty contradictory topic? The answer is as simple as that: include videos in email templates only then when it...

After reading this article, you will know the ways to increase click-through, click-to-open, and conversion rates for free simply by using an email editor. Sounds interesting? Then keep reading… You certainly know that you need to keep an eye on all email marketing performance metrics. But what are these metrics and how do we measure the effectiveness and success of our campaigns? I will do my best to be consistent. That is why I would like to start with the...

Why do emails go to the spam folder? Three pillars of email deliverability are domain reputation, email content, and relevance of content. According to AccuWeb research, 23% of emails of total spam complaints are reported as spam because of email content. Just think that every fourth email of those that did not pass the email spam trap does not reach its goal, and ruins your reputation due to its content. Definitely, the rest 77% depend on other reasons, but we...