An email marketer's job involves constantly exploring new marketing opportunities, learning new tools, and using them to boost emails to get more conversions and leads. Understanding email marketing best practices and tools is a task that requires attention and time. To make this task easier for you, we create training materials. And today, we are pleased to present you the new page where we have collected valuable resources for email marketing specialists — Stripo Education. Wanna start learning email marketing...
Articles found
An email digest is a summary of a few recent newsletters, blog posts, helpful resources, or other activities you don't want your customers to miss. There's usually a regular schedule to send digest emails to your subscribers. Email frequency depends on the type of your digest. Also, you can send email digests to new subscribers to help them learn some best practices which they can get from using your product or service. In this article, you will find the top...
Marketing has evolved over the years, and this is why it is important to keep up with marketing trends across the board to propel your business forward. Studying trends and carrying out research is therefore critical to optimize marketing for your business. It is crucial to stand out and diversify your content format. Infographics, videos, emails, top-quality user-generated content, and podcasts can be great tools to increase your brand awareness and customer engagement. We will explore some great content marketing...
We all enjoy celebrating holidays. Hence it's logical to extend your warm wishes to consumers as well. Happy New Year email wishes to customers are considered a part of quality service. In this email, you can express best wishes to your customers, recall all the hard work you made together within the past year, and plan a new success story for the upcoming year. In this article, we have handpicked the best design and content ideas for your New Year...
With the end of the year right around the corner, it’s a perfect time to take a step back and assess whether your email marketing strategy is up to date with the most impactful industry trends. To help you reap the benefits of email marketing in 2023, we discuss here 10 trends you should know to drive revenue and keep your subscribers engaged. Use Stripo's prebuilt templates to stay on top of the latest trends in the email marketing world...
Sending elegant HTML emails through Gmail has never been easier! No add-ons, no extensions required. Because Stripo allows creating and pushing HTML emails to your favorite email client with just one click. Wanna do the same within just minutes? Sign up free In this article, I will: create an HTML email template; export it to my Gmail account; highlight some Gmail technical features; and finally, will survey how Stripo helps deal with them — in other words, what makes our...
Email image blocking is quite a widespread problem. Sometimes, email clients block the images by default while at other times the users have disallowed images. An email with images blocked can ruin its purpose and render it meaningless for the readers, as seen in the image below. Let’s first understand why email clients block images and then move on to the workarounds to overcome the issue. Reasons email clients block images Email clients block images for two main reasons: Security...
Today, dynamic content is the most effective tool an email marketer can use to boost engagement and raise the effectiveness of your email campaigns with email personalization. Dynamic email content is a type of content that changes based on who receives the message. This allows marketers to send a single tailored message to each recipient's needs and interests rather than sending multiple emails to each recipient separately. Dynamic emails allow us to: deliver real-time content to keep our recipients updated....
Niche: Fashion, eCommerce as a service The company Our today’s guest is an omnichannel player in Ukrainian fashion retail. The company is the official representative of the famous brands like Tommy Hilfiger, Calvin Klein, Diesel, Replay, Under Armor brands and many more. In the meantime, Omnicore's main service is eCommerce as a service. On the one hand, they are a product IT company that develops online stores and applications for traditional fashion retail. On the other hand, after launching an...