Building the best emails ever

Do all email template builders seem alike? You are now confused about which one to choose to create the best HTML email templates? No wonder, as there are so many of them. We are going to survey the most popular ones to find their distinguishing features. I will try to create the same template in any of the editors with the same media files. Let’s see if the builders differ. For a  survey, we have picked Stripo.email and its competitors:...

Email marketing is one of the most widely used promotional channels. Because the competition is so fierce — 93% of B2B business owners use newsletters to connect with target audiences and acquire leads, it’s getting increasingly harder to get the recipient’s attention.  Hence, there’s no room for mistakes. However, no matter how brilliant your HTML email templates are, we all may commit those mistakes when reaching out to clients. Top 15 Email Marketing Mistakes to Avoid As you are working...

There's no doubt, email marketing is a powerful channel for enhancing relationships with customers and boosting sales. Regarding various types of email copy that most B2B and B2C companies use, they almost share similar secrets to be successful. Writing email marketing copy is not only the work of art but it requires the science part as well. If you work on improving conversion of emails, you need to keep in mind some must-have tips to perfect your email. In this blog...

Promo and announcement emails can be really cool ad effective enough. But we are going to tell you how to become even more interesting to your customers with teaser emails. But what is a teaser email? Emails of this kind intrigue and build anticipation for your products and events. How to make a performing teaser email? See the strategies below and learn from the best. i.e. get inspired by the best examples. Strategy for successful email teaser campaigns Certainly, prior to...

We believe that the written content may be perfect but there is always some space for improvement in email design.  In this post, we’ll survey the main advantages of the black and white emails, will show how and where to create them, and will share some bright examples. The benefits of black and white emails In addition to aesthetic pleasure, there are several other marketing reasons why many brands prefer this email design. It seems that the answers lie on the surface, but...

Updating contact information in all kinds of emails was a pain in the neck as it was taking you a while? Well, it won't take you long anymore... The synchronized module is a brand new automation option that helps you edit/update all your email templates at once. In other words, whenever you make changes to a synchronizable module within just one template/email, these changes automatically get applied to all other templates/emails where you used this module. Why do you need this featured option?...

Long and complex texts are rarely read to the end. Volumetric content in email newsletters needs to be organized easily, and clearly for the reader. The solution is to convert a piece of text information to infographics. In this blog post, we share the 7 reasons to try this marketing trick out and share the best examples of infographics in emails. What is an infographic? Infographics are a visual representation of information that helps graphically display complex data in a...

Searching for fresh St Valentine’s newsletter ideas to win new customers? Search no more! See how the world’s top brands nail the holiday campaigns. Get inspired by the ideas listed below, then implement them in our dedicated email templates in no time. Ideas for St Valentine’s newsletters Don’t focus on design only. These ideas implemented by famous brands will spice up your St Valentine's email campaigns. 1. Focus on your value proposition Value proposition and discounts are the core of any marketing...