Building the best emails ever

Modular email design can help you build responsive messages much faster due to reusable modules. You can always put these modules in various combinations and edit them to meet the goals of your email marketing campaign. But still, it may seem challenging and time-consuming to start using a modular email system. To make your life easier, we will guide you through the essential steps to take when trying to adopt this system for your further campaigns. Choose one of 1050+...

Politeness and email etiquette are the bulletproof way to prospects’ hearts and to turn them into loyal customers. What is email etiquette — it is the set of rules for email marketing. There are the dos and don’ts to consider when creating an email in it. What are they? Let’s see. The Dos 1. Do send only solicited emails It goes without saying that you are to ask permission to send emails to a particular person before including them in...

Did you know that the average attendance rate for a webinar is 40% of all the registrants, including those who watch videos on-demand? However, some companies reach the 60% level. In this post, we'll share the greatest webinar invitation email examples and best practices to help you reach the maximum number of attendants. Use professional, fully responsive webinar invitation email templates to make your campaigns more effective Use this template What encourages recipients to attend your webinar In a nutshell:...

Billions of people check their emails daily. Keeping your messages recognizable and professional is one of the key ways to build a strong email marketing strategy and get noticed by your subscribers.  In our previous article, we told you about the most significant steps to keep brand consistency in email marketing strategies and the importance of design styles to acquire high-quality leads and leverage customer retention. Now, we will focus on the key aspects to keep in mind when developing...

The email header is the element you regularly use in your email newsletters. It creates a first impression for the entire email, but quite often, we forget that it’s more complex than just a logo and a menu.  The full newsletter header section consists of three essential parts: Sender info. The subject line and preheader. Email header itself. In this post, we'll show you how to set the subject line and preheader. We will also share 16 email header ideas...

When it comes to data security, users need to be sure that you are on their side. At the moment when they need to change their password, you should provide them with this opportunity and do so in a way that you won’t lose their trust. Otherwise, the outcome is not certain.  In this article, we’re going to find out what makes a password reset email great, take a look at compelling subject lines for such messages, and provide some...

Why are shipping confirmation emails so important? People need to get an immediate result — when they spend money on something, there has to be an order confirmation, a tracking link, or, at least, an expected delivery date. The sooner you send this transactional email, the more positive experience a customer will get. In this post, we will cover: content of a shipment confirmation email; referrtips for your order confirmation message; examples of shipping confirmation emails. Build shipping confirmation emails...

Embedding PDF files in your emails enables you to view these documents from any device, keep all non-text elements of your message intact, and compress high-quality files for faster loading. Of course, you can add your PDF document to an email as file attachments, but if you want your subscribers to view this file in the email body, some work must be done before sending your message. This article will explain why you should embed PDF documents in your emails...