An email marketer's job involves constantly exploring new marketing opportunities, learning new tools, and using them to boost emails to get more conversions and leads. Understanding email marketing best practices and tools is a task that requires attention and time. To make this task easier for you, we create training materials. And today, we are pleased to present you the new page where we have collected valuable resources for email marketing specialists — Stripo Education. Wanna start learning email marketing...
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We continue to share awesome examples for inspiration before the start of Christmas email campaigns. In this post, we have collected examples of Christmas email newsletters. 1. 6 weeks lead time Sender: Tom Raffield The brand Tom Raffield reminds subscribers about Christmas gifts 6 weeks before the holiday. In addition to a bright design, this example has a strong marketing sense — the courage to start Christmas sales much earlier than others. (Source: Email from Tom Raffield) 2. All She Wants...
Cold email marketing is efficient for reaching out to potential clients or partners. Getting backlinks from related websites is a great way to boost your website's SEO performance, and email outreach is an amazing tool to make it happen. One of the most common link-building strategies is email outreach for SEO. Here we will examine how to increase your search engine rankings through email marketing. What is email outreach? One of the most successful strategies for gaining backlinks is email...
An email signature is a beautiful element that looks great in emails. However, in addition to this, it is an excellent promotion tool that can promote both a specific person and entire companies. For example, 82% of digital marketers use mail signatures for brand awareness campaigns. If you are developing your business and providing services, you must create your own email signature. Various email signature software will help you with this tricky task. In this article, we will look at...
Christmas is the best time of the year. People are full of expectations and hopes for miracles and happiness to come and stay. And marketers are full of hopes to boost sales and increase revenue ;). (Source: Stripo template) How can you make your Christmas emails stand out among thousands of offers provided by other brands? It’s not that difficult. The key to success in Christmas email marketing is simple — do not sell your products, put a smile on your...
Chasing B2B sales leads might feel like a chore when you repeat the same old techniques hoping for different outcomes. Tech-enabled customers evolve fast which makes traditional strategies less effective. What’s more, 61% of marketers have already marked lead gen as their biggest challenge and it’s only going to become more challenging. The trick is to give a unique spin to old strategies and find less explored ones. In this article, we'll go over how you can use unconventional ways...
Email signature for personal correspondence is one of the most crucial elements. It says a lot to recipients about you, from your contact information, like phone number and email address, to your attitude to work and respect for the rules of business email etiquette. We’ve been enabling you to build effective footers, aka newsletter signatures, for your marketing and trigger emails for years. Some time ago, we showed you how to manually build powerful email signatures for Apple Mail, Gmail,...
We all loved (and some of us still love) to play various games. This is not only a way to have fun but also to use any content interactively. At the moment, 81% of marketers agree that interactive content grabs attention more effectively than static content. How brands benefit from gamification Gamification is a great way to not only diversify the content of your emails but also boost the performance of your emails. After all, with gamification, you can: increase...
What do you expect from global events like Web Summit? I believe you’d expect to hear some predictions for the next few years and see where the marketing and technology world is going. Well, I did. And you know what? Web Summit this year overcame my expectations. So, what subjects did the speakers cover? And what is waiting for us ahead? I’m happy to share it with you. What were all the topics about? All the topics were dedicated to different...