An email marketer's job involves constantly exploring new marketing opportunities, learning new tools, and using them to boost emails to get more conversions and leads. Understanding email marketing best practices and tools is a task that requires attention and time. To make this task easier for you, we create training materials. And today, we are pleased to present you the new page where we have collected valuable resources for email marketing specialists — Stripo Education. Wanna start learning email marketing...
Articles found
Niche: Fashion, eCommerce as a service. The company Omnicore acts as an eCommerce partner for Adidas Ukraine. In 2021, the company launched the long-awaited official online store adidas.ua, and now, in addition to product support, it provides performance marketing, content management, customer service, and fulfillment. Company’s email marketing strategy In terms of retention marketing for Adidas, in addition to regular promotional mailings, the company actively uses triggered emails. Promotional mailings are usually associated with current discounts, seasonal sales, and holidays....
The holiday season comes with a bunch of marketing opportunities for any organization. Holiday email marketing is one of the best ways to skyrocket sales and maximize revenue. Other than that, with the right email marketing campaign, it gets easy to engage the leads and turn strangers into loyal customers. However, here are some tips for excellent email campaign management if you want to do it the DIY way. Choose one of our seasonal email templates, customize it, and bring...
Personal meetings or internal company newsletters — which internal communication tool to choose? According to the BBC’s recent research, 67% of office employees prefer emails to personal conversations. This proves that internal company newsletters are vital for your business growth. Use this email template to inform employees about new employees in your company Use it Reasons to choose email for internal communication There are many reasons why you should prefer emails over online chats/messengers. Among them are the following ones: there...
Fundraising organizations can’t carry out their good deeds without sufficient support from the people. They try by any means to tell about their fundraisers to as many people as possible. And many nonprofit organizations use fundraising email messages to attract donations. Creating emails that can touch the feelings of donors and contain the right donation call requires flexing your creativity muscle. We decided to put together a small selection of ideas for fundraising emails that will help you upgrade your...
Want to make your school newsletter to parents and kids more lively and interesting? In this article, we will take a detailed look at a school newsletter, its main features, some design requirements, school newsletter ideas, and several examples of newsletters from various educational institutions. Use more than 1000 email templates for your design processes Get started What is the school newsletter? It would seem, why do schools and other educational institutions need their mailing lists? These emails are...
Imagine that you want to improve your business strategy, and you are full of energy to make it happen. You decide to start with email surveys to gather your customer feedback, but don’t receive any response. What seems to be the problem here? Well, it’s a common situation as the average customer survey response rate is about 14%, and only big world-famous companies may boost this rate up to 25%. In this post, we’ll show proven ways to increase the conversion...
Email marketing helps businesses reach large audiences, convert them into customers, and provide high-quality services. And in this entire audience, there will definitely be people with various kinds of disabilities (vision impairment, hearing disability, and so on). The main task of any business is to ensure that such customers do not feel disadvantaged and accessible emails are one of the ways to achieve this goal. Accessibility in emails is a must for three reasons: to meet legislation requirements; it will...
The business model of a paid subscription is based on regular payments. As soon as they cease, income disappears. In this case, a business's primary goal is to keep and retain existing members. There are several ways to keep renewal rates high and retain members with the help of properly composed membership renewal emails. Build powerful renewal letters with Stripo’s templates in no time Browse What is a membership renewal email? Let's start with the basics. A membership renewal...