Almost every website you visit plants third-party cookies on your browser. These cookies are used to track your online activity and target you with ads. But all that is about to change. Google announced that it would phase out support for third-party cookies in its Chrome browser within the next two years. This means that other browsers will likely follow suit. So, what does this mean for you? Here's everything you need to know about the end of third-party cookies...
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Want to make your school newsletter to parents and kids more lively and interesting? In this article, we will take a detailed look at a school newsletter, its main features, some design requirements, school newsletter ideas, and several examples of newsletters from various educational institutions. Use more than 1000 email templates for your design processes Get started What is the school newsletter? It would seem, why do schools and other educational institutions need their mailing lists? These emails are...
Halloween email campaigns are waiting for us, friends. As you all remember, we have to get ready for the big holidays in advance. In this article, you will find lots of Halloween email examples and powerful subject lines to get you inspired. Save time on email production with this customizable Halloween email template Use it Halloween subject lines for your emails Why do we start with the Halloween email subject lines? Because in order to surprise our customers with engaging...
Imagine that you want to improve your business strategy, and you are full of energy to make it happen. You decide to start with email surveys to gather your customer feedback, but don’t receive any response. What seems to be the problem here? Well, it’s a common situation as the average customer survey response rate is about 14%, and only big world-famous companies may boost this rate up to 25%. In this post, we’ll show proven ways to increase the conversion...
Email marketing helps businesses reach large audiences, convert them into customers, and provide high-quality services. And in this entire audience, there will definitely be people with various kinds of disabilities (vision impairment, hearing disability, and so on). The main task of any business is to ensure that such customers do not feel disadvantaged and accessible emails are one of the ways to achieve this goal. Accessibility in emails is a must for three reasons: to meet legislation requirements; it will...
The business model of a paid subscription is based on regular payments. As soon as they cease, income disappears. In this case, a business's primary goal is to keep and retain existing members. There are several ways to keep renewal rates high and retain members with the help of properly composed membership renewal emails. Build powerful renewal letters with Stripo’s templates in no time Browse What is a membership renewal email? Let's start with the basics. A membership renewal...
A PwC study discovered that 73% of consumers consider customer service experiences more important in purchasing decisions than price or product features. And it's not a surprise because people are always more likely to connect on an emotional level (which means overall impression from exceptional service) than a rational one (which means prices and profit). However, no one is insured from making mistakes. (Source: PwC) In this article, you will get: tips on how to apologize professionally; ideas on how to...
Longing to learn something new from like-minded people and stay aware of new trends and powerful approaches in digital and email marketing? Conferences are the best way to do that. Therefore, we’ve compiled a detailed list of the top marketing conferences for you to attend in 2022-2023. Conferences on digital and email marketing All the events here are put in chronological order. 1. INBOUND Why attend: Digital marketing experts and opinion leaders will tell you more about powerful sales techniques, custom...
On November 25th, all famous brands sell their collections at a significant discount. The "madness," called Black Friday, begins. With the winter holiday shopping season, Black Friday is one of the favorite times for customers. Meanwhile, that's a great challenge for marketing managers. Every company aims to win in the race for people's attention and interest. So the Black Friday strategy needs to be thoughtful and data-driven. Use this template How to prepare for a Black Friday email campaign? analyze...