AMP

AMP lists are meant to help you implement gamification, to let you update email content in real-time, and to let your users confirm appointments directly in emails. This May we ran our Quiz Series. The results of this Quiz showed that the AMP technology along with gamification has a positive impact on CTOR. Our recipients were interacting with the content in AMP emails 1.5 more actively rather than in HTML emails.  But what stops email marketers from implementing AMP in their...

AMP is proven to be effective. It does increase conversion by at least FIVE times. All Gmail and Mail.ru users are now able to see AMP in their inboxes. Yahoo users will join them soon, too. Isn’t it a good reason to start using AMP in your newsletters?  Use it This template is a perfect match for all businesses. It let your users arrange and confirm appointments with a few clicks in their inboxes. Wanna do the same? Then keep...

Great news, everyone! Gmail finished rolling out its support of dynamic emails for iOS. Now AMP emails in Gmail App work perfectly both on iOS and Android. As of April 2020, this functionality is fully available to all Gmail users.  You will not have to do anything to see AMP emails in your inboxes on mobile devices as dynamic emails are turned on by default for all Gmail users, including G-Suite. A little excursion into the history of AMP for Email In March...

Building AMP accordions has never been easier. I am proud to announce that on September 18, we released a brand new feature: drag-n-drop AMP accordion block.  No coding skills required. No need to add any scripts to email code. Stripo does it for you!! How to build AMP accordion with Stripo It will take you just a few simple steps: drag the AMP accordion block into your email template; the “animated expansion” option is ON by default. It activates the “transition”...

This March, Google released its AMP for emails. And as of July 2, it will be available even for the G-Suite users and will be “on” by default for all Gmail’s users. We know this will enable recipients to add necessary items to carts, to apply the lightbox effect to images and so forth and so on. And of course, all these actions can now be taken right in emails. This is the new era in email marketing that, in...

Everyone is now discussing Google’s AMP 4 Gmail that was rolled out this year, on March 26. From now on, email marketers can finally send dynamic/interactive content to those recipients who use Gmail’s desktop email clients.  Dynamic content, which is a trend for 2019, enables to deliver real-time information to users and to let the things, actually, be done in emails. Recipients can now vote, leave comments, buy tickets and do many other things right in their inboxes.  (built with...