Email Design

Searching for fresh St Valentine’s newsletter ideas to win new customers? Search no more! See how the world’s top brands nail the holiday campaigns. Get inspired by the ideas listed below, then implement them in our dedicated email templates in no time. Ideas for St Valentine’s newsletters Don’t focus on design only. These ideas implemented by famous brands will spice up your St Valentine's email campaigns. 1. Focus on your value proposition Value proposition and discounts are the core of any marketing...

This blog post was originally published on the 3rd of April, 2019, updated on the 20th of January, 2020. Due to the annotations in Gmail promo tabs, recipients will be aware of the deals, coupons, and sales that you offer even before opening your emails. A good way to motivate recipients to open emails, isn’t it? Important to note: The annotation works in Gmail, on mobile devices only. You may rest assured, it does not distort the appearance of your emails in other...

Table of contents: What is a product launch announcement? How to announce a product launch effectively. How to build a product launch email with Stripo. 15 effective product launch email examples. New product launch email template. Apple announcement newsletters’ strategy. What makes iPhones the most-awaited and desired product of the year? We know there are smartphones that are not worse than Apple's products (the Apple developers, I beg your pardon), but nobody cares about their releases and updates. It’s all...

Webinar is not just a good way to learn something new and to get a piece of fresh information really fast, but also a good opportunity to take a look at a problem from other people’s perspective and to hear about their personal experience in solving those issues. But we all receive dozens of webinar invitation emails per day. Even if we wanted to, we would not be able to attend them all. Besides, we value our time highly enough...

Outlook is a quite popular email client. It holds 11% market share (Outlook apps hold 9%, and the web version is used by 2% of people worldwide). It is said to be sufficient for all businesses' needs. Though, Outlook is also famous for its "unique" rendering rules. The most common issues that people face when opening in or sending emails to Outlook are: rounded buttons get square-shaped; backgrounds for individual containers and rows do not render; menu tabs lose their styles. These issues are...

Plain text vs HTML emails — which one to choose? There’s been an ongoing debate between email marketers. Let us review the both types to find the best one for each of us... Plain text vs HTML emails: an overview This seems to be a very simple question, yet there are some misunderstandings about it.  What is a plain text email? It is just an email message with simple text. The text cannot be formatted, links cannot be embedded. You...

While designers and researchers widely discuss whether dark mode for email is healthy and necessary, people keep using it more and more. What is dark mode? The dark mode displays light-colored texts, icons, and UI elements on dark backgrounds.  How does it work? Some believe that dark mode shifts colors to contrast ones (opposite ones from the color wheel) when an email is opened on a device with the dark mode. But this is not quite true. It does not...

This blog post was originally written on April 24, updated December 5, 2019. Recently we published blog posts on hottest email design trends for 2019 and how to make your first email campaign, where, in a nutshell, we showed what elements an email should contain. In this post, we are going to deepen in the details to show how to create your first email with the Stripo email template builder. Ways to start building an email There are three ways...