Email Design

Template Kits is our totally new feature to help: a) you build brand consistent newsletters regardless of what agency or email designer you hire for building your future campaigns; b) designers easily get used to rules and requirements for emails of any brand and will build those emails in no time; c) make onboarding of new teammates go easier and faster. We generate the Template Kit for any project of yours within just a minute totally for free. The content of this Template Kit: detailed template guidelines — here we compile all the information about your...

You want to improve your business strategy and you are full of energy to make it better. To know which way to go you start sending out survey emails to your clients, but hardly ever receive any response? No wonder because the average survey response rate is about 10%, and only for big world-famous companies this number may reach the 25% point. In this post, we’ll show proven ways to increase the conversion rate of online survey email invitations and...

Looking for fresh ideas on how to diversify newsletters for increasing your email engagement? Email gamification comes to the rescue ;) Moreover, according to studies and A/B tests conducted by Promodo, gamification can increase your ROI by 300%. Table of contents: What is gamification in email marketing? Tips on how to use gamification in emails 10 examples of gamification in email marketing Final thoughts What is gamification in email marketing? It is the use of game elements in emails.  Why...

Do all email template builders seem alike? You are now confused about which one to choose to create the best HTML email templates? No wonder, as there are so many of them. We are going to survey the most popular ones to find their distinguishing features. I will try to create the same template in any of the editors with the same media files. Let’s see if the builders differ. For a  survey, we have picked Stripo.email and its competitors:...

Email marketing is one of the most widely used promotional channels. Because the competition is so fierce — 93% of B2B business owners use newsletters to connect with target audiences and acquire leads, it’s getting increasingly harder to get the recipient’s attention.  Hence, there’s no room for mistakes. However, no matter how brilliant your HTML email templates are, we all may commit those mistakes when reaching out to clients. Top 15 Email Marketing Mistakes to Avoid As you are working...

We believe that the written content may be perfect but there is always some space for improvement in email design.  In this post, we’ll survey the main advantages of the black and white emails, will show how and where to create them, and will share some bright examples. The benefits of black and white emails In addition to aesthetic pleasure, there are several other marketing reasons why many brands prefer this email design. It seems that the answers lie on the surface, but...

Each year brings us fresh email design ideas. Some are cool, some are not. In this post, we’re sharing the trends to help you build really cool emails that will for sure stand out in recipients’ inboxes. According to the poll, held by Litmus, and predictions, made by professionals at Email on Acid, and also judging by the emails that we see today in our Inboxes, the hottest email marketing design trends for 2020 are: AMP components in emails; personalization; interactivity;...

Updating contact information in all kinds of emails was a pain in the neck as it was taking you a while? Well, it won't take you long anymore... The synchronized module is a brand new automation option that helps you edit/update all your email templates at once. In other words, whenever you make changes to a synchronizable module within just one template/email, these changes automatically get applied to all other templates/emails where you used this module. Why do you need this featured option?...