Email Design

This March, Google released its AMP for emails. And as of July 2, it will be available even for the G-Suite users and will be “on” by default for all Gmail’s users. We know this will enable recipients to add necessary items to carts, to apply the lightbox effect to images and so forth and so on. And of course, all these actions can now be taken right in emails. This is the new era in email marketing that, in...

It is impossible to overrate the value of transactional emails. They are vital for your business growth as keep notifying clients and customers about their orders’ status and other important changes. Emails of this kind are sometimes called event-triggered ones, but they slightly differ. Transactional emails are: welcome emails; password reset emails; order or booking confirmation emails; event reminder emails; etc. Once you have created them in accordance with certain rules, you need to find a good transactional email service...

Outlook is a quite popular email client. It holds 11% market share (Outlook apps hold 9%, and the web version is used by 2% of people worldwide). It is said to be sufficient for all businesses' needs. Though, Outlook is also famous for its "unique" rendering rules. The most common issues that people face when opening in or sending emails to Outlook are: rounded buttons get square-shaped; backgrounds for individual containers and rows do not render; menu tabs lose their styles. These issues are...

Nearly 9 in 10 Americans last year celebrated Independence Day. According to NRF, the lion's share of the holiday budget was spent on cookouts and patriotic items. Here is why, if you are not a provision store, you are supposed to try your hardest to impress customers, and get a piece of their attention with your 4th of July emails. Certainly, you may decide not to even give it a try as the chances are not that high. Yet, if you...

The main goal of all email marketing campaigns is to convince customers to buy your products, in other words — to make people do what you want and need them to. You can achieve your goal with Call to Action (CTA) Words in your newsletters. No matter how beautiful and creative your email template for newsletter is, if it doesn’t persuade to act, the chances that your potential customers will ever do any actions, like buying, registering, etc. in your emails are...

Birthday emails generate 342% higher revenue than promo ones. Why would you neglect this great opportunity to improve your rates? Moreover, a birthday email is a good way to remind customers of yourself once again, to show them you care. And next time, when considering a few brands of a kind, they are more likely to shop with you. In this post, we’ll cover email content, effective subject lines, birthday email design best practices and will find the best send...

Wanna keep up with the times and send AMP-powered emails over to your recipients? Gmail in its AMP emails guidelines specified that when building such emails, you will need to add some code elements to email header and to its doctype! Stripo does it all for you — no coding skills needed at all. Google also offers its Gmail AMP for Email Playground where you can code AMP emails from header to footer. But the emails you build with it,...

The value of links in emails cannot be overrated. They navigate recipients within email if it’s long, they take recipients from our emails to necessary pages on our website, including the checkout page, to necessary videos on Youtube, etc. This all makes links useful for our recipients due to easier navigation, which has a positive impact on CTR. Links also enable us to track recipients activities inside an email and measure the effectiveness of a particular email campaign. Types of...

Prior to sending an email out to recipients, you need to see it with their eyes to make sure everything looks and works just like you wanted. This is called email testing. Email testing takes an email marketer 2.1 hours on average. We know how to significantly reduce this time. Stripo email template builder just integrated with Email on Acid. Watch our short video tutorial on how to use our email testing tool. As from today, you can build and...