Email Design

How to craft your Thanksgiving emails and how to convince recipients to open them — you’ll find the answers below. Thanksgiving email design ideas We assume that an email with a simple design, but a super message or the super generous offer inside can be effective. But the week or weeks before Thanksgiving, your audience’s inboxes will be filled with competitors’ emails, whose offers and messages may be as good as yours. A good email design will be of great...

The business model of a paid subscription is based on regular payments. As soon as they cease, income disappears. The primary goal for a business, in this case, is to keep and retain customers. Because the initial payment is only the beginning of a relationship with a client. The exchange of values ​​should continue: the client updates the subscription, and the site provides him or her with new content, training materials or access to the service. There are several ways...

The “spookiest” and the funniest holiday is coming and our duty is to get ready for it. How can you make your Halloween email successful? There are three ingredients: performing subject line; eye-catching design; value offer. An interesting fact about Halloween — according to the NRF investigations, in 2019 Americans are about to spend $8.8 billion on Halloween. Halloween email subject lines Why do we start with the subject line? Because judging by this element, your customers make a decision whether they find the email worth...

Building AMP accordions has never been easier. I am proud to announce that on September 18, we released a brand new feature: drag-n-drop AMP accordion block.  No coding skills required. No need to add any scripts to email code. Stripo does it for you!! How to build AMP accordion with Stripo It will take you just a few simple steps: drag the AMP accordion block into your email template; the “animated expansion” option is ON by default. It activates the “transition”...

Today, dynamic content is the most effective tool any email marketer can use.  Dynamic emails allow us to: deliver real-time content to keep our recipients updated. We use it in email digests to send only fresh blog posts; we use it in promo emails to notify every recipient how soon the offer expires, etc.; personalize content to make newsletters even more relevant.  We use it in promo emails to craft offers based on individual preferences, on previous purchases, on geolocation,...

In 2019, the generous sales season starts on November 29. This means that the time when every marketer wants to break his/her last year’s record in sales and the time when subscribers want to buy products at incredibly low prices, is coming. The closer it is to November, the more difficult yet more interesting the “hunting prospects” game gets. Here are the 15 tips you should consider when starting your Black Friday email campaign.  1. Create the holiday gift guide  Gift guides...

Difficult to imagine a modern promo newsletter email without a banner. You have seen thousands of emails with good and bad ones. We all know that banner is the first element your recipients see. Hence, it should be catchy, enchanting and emotional. Perhaps, you already know what banner you need for your future campaigns. But is it that easy to build one that actually meets all your requirements? Usually, you need to find a proper image or take a photo,...

According to a study by Statista, email is the third most popular marketing tactic for small businesses in the US. As the pioneer of digital marketing, email is still going great guns because it offers everything marketers and advertisers need to promote their products and services. Although advertising is becoming more automated, a human message is way more powerful and effective in any industry.  Businesses can include any kind of content in an email to attract potential customers: text, images,...