Email Design

While designers and researchers widely discuss whether dark mode for email is healthy and necessary, people keep using it more and more. What is dark mode? The dark mode displays light-colored texts, icons, and UI elements on dark backgrounds.  How does it work? Some believe that dark mode shifts colors to contrast ones (opposite ones from the color wheel) when an email is opened on a device with the dark mode. But this is not quite true. It does not...

This blog post was originally written on April 24, updated December 5, 2019. Recently we published blog posts on hottest email design trends for 2019 and how to make your first email campaign, where, in a nutshell, we showed what elements an email should contain. In this post, we are going to deepen in the details to show how to create your first email with the Stripo email template builder. Ways to start building an email There are three ways...

Now that customers are used to receiving tons of promotions, only sincere concern and appreciation may attract their attention to an email marketing campaign. And event reminder emails are a good way to do it. Once people have already purchased your products, be it a ticket to a conference or a video tutorial, you may think that your mission is done here. But humans, being extremely busy, tend to forget about any kind of event. And we need to politely...

The blog post was originally published on November 12, Updated November 22 at 22.00 UTC. The Voting is closed! As per the conditions of our Contest, on November 22, at 10 PM UTC we closed the voting. All the "Voting" buttons are now inactive. We congratulate the winner and authors of the TOP 5 email templates. Next week, we will contact them all. The Stripo team wants to thank all the designers for participating and everyone for voting for the best email...

Christmas is the best time of the year. People are full of expectations and hopes for miracles and happiness to come or stay.  While marketers are full of hopes to break their selling record ;)  Today is the right time to start preparing for the holiday season and reach out to our clients with perfect Christmas emails. Why now exactly? — Because, per research conducted by the NRF, 43% of gifts for this magic holiday are bought in November. And...

One of the most striking concerns in the email creation process is choosing the right font. Weight, height, width, color, shape, spacing… Does everything matter? Yes, it does, but the most crucial thing is to choose the font which is legible; all other font parameters are minor. Watch our short video about the best fonts for emails, their types, web-safe fonts, and how to apply festive ones with Stripo. And what is most important — how to choose the right...

How to craft your Thanksgiving emails and how to convince recipients to open them — you’ll find the answers below. Thanksgiving email design ideas We assume that an email with a simple design, but a super message or the super generous offer inside can be effective. But the week or weeks before Thanksgiving, your audience’s inboxes will be filled with competitors’ emails, whose offers and messages may be as good as yours. A good email design will be of great...

The business model of a paid subscription is based on regular payments. As soon as they cease, income disappears. The primary goal for a business, in this case, is to keep and retain customers. Because the initial payment is only the beginning of a relationship with a client. The exchange of values ​​should continue: the client updates the subscription, and the site provides him or her with new content, training materials or access to the service. There are several ways...