Email Design

Recently we published blog posts on hottest email design trends for 2019 and how to make your first email campaign, where, in a nutshell, we showed what elements an email should contain. In this post, we are going to deepen in the details to show how to create your first email with Stripo email template builder. Ways to start building an email There are three ways to build your first email template with Stripo: Editing one of the 300 prepared...

It is impossible to overrate the value of transactional emails. They are vital for your business growth as keep notifying clients and customers about their orders’ status and other important changes. Emails of this kind are sometimes called event-triggered ones, but they slightly differ. Transactional emails are: welcome emails; password reset emails; order or booking confirmation emails; event reminder emails; etc. Once you have created them in accordance with certain rules, you need to find a good transactional email service...

Interactive emails are the number 1 design trend in email marketing for 2019. Now that Google AMP 4 Emails is widely discussed, we all almost forgot that this is not the only way to build interactive emails. In this guide, we’ll show how to embed the most popular interactive elements in emails with Stripo. Types and use of interactivity in emails The interactive elements, that we are going to present here, render perfectly well in all email clients — if...

Everyone is now discussing Google’s AMP 4 Gmail that was rolled out this year, on March 26. From now on, email marketers can finally send dynamic/interactive content to those recipients who use Gmail’s desktop email clients.  Dynamic content, which is a trend for 2019, enables to deliver real-time information to users and to let the things, actually, be done in emails. Recipients can now vote, leave comments, buy tickets and do many other things right in their inboxes.  (source: Really...

Meet our Email Annotation builder for Gmail Promotions Tab. Due to this feature, recipients will be aware of the deals, coupons and sales even without opening your emails. Generate the embed code with us in less than a minute! Important: the annotation code does not distort the appearance of your emails in other email clients, as well as in Gmail, when seen on desktop. What is Gmail promotions tab and why do you care? This February, Google announced the launch...

Email marketing is one of the best and most powerful ways to get customers to your website. But what tactics do you need to implement to improve your email click-through rate? Well, here are 10 powerful tactics to increase CTR without much hassle. 1. Personalize the email Most people would be more likely to engage with your email if you send them interesting and relevant content. You can personalize your email to cater to different segments. Since you can’t personalize...

Every year, email design trends change. Last year, recommendations were local — bold fonts, we paid close attention to colors, etc. This year, the trends are global and touch all spheres of email marketing. Our HTML email templates will help you keep up with the times as some of them already contain elements that fit current trends for 2019 and will significantly save you time which is one of the trends ;) Top email design trends for 2019 Every year...

While many companies are afraid to let customers leave, successful brands insert the unsubscribe links to every email they send. Young companies think that letting people unsubscribe is like losing them. Take a look at it from another angle — in fact, you just clean your base of contacts and send newsletter emails only to those who are interested in them. This is a good way to protect your brand emails from being reported as spam. Did you know that some simple...

Email notifications are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon. These emails show the highest open rate. But even here we need to stick to certain best practices when designing emails to not lose subscribers’ trust. We’ve pulled together the best email notification examples and practices. 1. Adweek Subject line: we’re updating our Privacy Policy. You’ve changed the Privacy Policy, or have decided to change...