Email Structure

Interactive emails are the number 1 design trend in email marketing for 2019. Now that Google AMP 4 Emails is widely discussed, we all almost forgot that this is not the only way to build interactive emails. In this guide, we’ll show how to embed the most popular interactive elements in emails with Stripo. Types and use of interactivity in emails The interactive elements, that we are going to present here, render perfectly well in all email clients — if...

Mailchimp is currently one of the most world-famous ESPs, used by 25% of email marketers worldwide. It sends over 6 billion emails a week. You are a devoted Mailchimp user, but the functionality of its embedded email template builder is not enough for you? Try out Stripo for free. You can build one from scratch, or use any of our 300 HTML email templates prepared for the featured ESP. And if you like what you get, build your emails with Stripo...

While many companies are afraid to let customers leave, successful brands insert the unsubscribe links to every email they send. Young companies think that letting people unsubscribe is like losing them. Take a look at it from another angle — in fact, you just clean your base of contacts and send newsletter emails only to those who are interested in them. This is a good way to protect your brand emails from being reported as spam. Did you know that some simple...

First impressions matter, which is why we work hard on the email templates design and which is why most of us neglect the email footer — we treat it as something really unnecessary. Well, we shouldn’t. What is an email footer? It is the last block of all email newsletters. Typically, it contains contact information, such as the brand name, website address, postal address and the unsubscribe links. But a complex email footer is much more than that. (Email footer by Monica...

Look around! You are extremely happy — you can see, you can hear! Did you ever stop to think whether this 4.5% of your subscribers who are color blind can read your emails? Accessibility in email marketing in emails is a must for three reasons: To correspond legislation requirements; It will bring you up to 8% of income; Don’t be heartless. (or as John Thies says, “Don’t be a jerk”) Just imagine that 285 million people worldwide have troubles seeing even with glasses which...

Personal meetings or internal emails — which communication tool to choose? According to the BBC’s recent research, 67% of office employees prefer emails to personal conversations. This proves that internal company newsletters are vital for your business growth. (Phone numbers and names are made up). There are many reasons why you should prefer emails over Skype. Among them are the following ones: There is a descriptive subject line which shows the importance of the newsletter; In case some employees decide to...

What do we know about the links except for the general information from Wikipedia? Where to put them in our emails and how to make them meaningful and persuade the customers to click them? I wanted to enumerate all the pros and cons of using links in email templates but there are no cons at all. Only pros of doing this: you increase the CTR, thanks to the links customers do not have to search for your website online — they get...

You may evoke a desire in customers to read your message or they may want to leave and even delete it. This all depends not only on your generous offer but mostly on the style and structure of your newsletter email template. A design matters a lot. Just by picking pictures and adding background images to HTML email you set the tone for the entire message. All we have to do to create an effective selling email campaign is to make this tone cheerful....

When being tired of creating new templates for your newsletters as it takes much time or when the emails you create do not mirror your website design, you come to a decision to order a template built by professionals. Yet, your mission not completed: now you need to export this template to an ESP, and edit before sending out in case you use it for the second or the third time. But are all the templates reusable? Let’s conduct a...