Email Structure

Adaptation of emails for mobile devices, also known as Responsive Web Design, is no longer a unique feature, but part of necessary functions. That is why when building a responsive email template with Stripo, you can use our library of ready-to-use responsive templates. And all the messages, based on them, will be correctly displayed on every device. But it often happens that you need to solve an untypical problem to enable your email to render in a specific way on mobile devices. So, we want...

Wanna keep up with the times and send AMP-powered emails over to your recipients? Gmail in its AMP emails guidelines specified that when building such emails, you will need to add some code elements to email header and to its doctype! Stripo does it all for you — no coding skills needed at all. Google also offers its Gmail AMP for Email Playground where you can code AMP emails from header to footer. But the emails you build with it,...

Google announced its release of Gmail AMP for Email, and the very same day, the web got full of numerous blog posts on how to build and send AMP-powered dynamic emails. But sending AMP emails to your recipients requires getting permission from Google, otherwise, they will not deliver your emails. So, how can you really build those emails and what steps of registration do you need to take to get whitelisted with Google and to finally receive this “email of...

The value of links in emails cannot be overrated. They navigate recipients within email if it’s long, they take recipients from our emails to necessary pages on our website, including the checkout page, to necessary videos on Youtube, etc. This all makes links useful for our recipients due to easier navigation, which has a positive impact on CTR. Links also enable us to track recipients activities inside an email and measure the effectiveness of a particular email campaign. Types of...

Interactive emails are the number 1 design trend in email marketing for 2019. Now that Google AMP 4 Emails is widely discussed, we all almost forgot that this is not the only way to build interactive emails. In this guide, we’ll show how to embed the most popular interactive elements in emails with Stripo. Types and use of interactivity in emails The interactive elements, that we are going to present here, render perfectly well in all email clients — if...

Mailchimp is currently one of the most world-famous ESPs, used by 25% of email marketers worldwide. It sends over 6 billion emails a week. You are a devoted Mailchimp user, but the functionality of its embedded email template builder is not enough for you? Try out Stripo for free. You can build one from scratch, or use any of our 300 HTML email templates prepared for the featured ESP. And if you like what you get, build your emails with Stripo...

While many companies are afraid to let customers leave, successful brands insert the unsubscribe links to every email they send. Young companies think that letting people unsubscribe is like losing them. Take a look at it from another angle — in fact, you just clean your base of contacts and send newsletter emails only to those who are interested in them. This is a good way to protect your brand emails from being reported as spam. Did you know that some simple...

First impressions matter, which is why we work hard on the email templates design and which is why most of us neglect the email footer — we treat it as something really unnecessary. Well, we shouldn’t. What is an email footer? It is the last block of all email newsletters. Typically, it contains contact information, such as the brand name, website address, postal address and the unsubscribe links. But a complex email footer is much more than that. (Email footer by Monica...

Look around! You are extremely happy — you can see, you can hear! Did you ever stop to think whether this 4.5% of your subscribers who are color blind can read your emails? Accessibility in email marketing in emails is a must for three reasons: To correspond legislation requirements; It will bring you up to 8% of income; Don’t be heartless. (or as John Thies says, “Don’t be a jerk”) Just imagine that 285 million people worldwide have troubles seeing even with glasses which...