Email Structure

This September, we released our Mock Server. It is there to enable every email marketer to build end-points* on their own for checking if their AMP emails are capable of dealing with servers and of sending/receiving data, and to save time on email production. *End-point is a destination on a server where requests are delivered to for further processing, and it is also meant for exchanging data. The end-point is often represented by a link. Mock is actually a fake...

Building HTML emails has never been this easy! By using content modules from our library, you can build newsletter emails much faster than you used to. Content Module is an independent email template element that has been crafted and saved. Our content library consists of a number of email elements that have been carefully crafted by our designers. Those modules are elegant, gorgeous, some of them contain configured smart elements, some of them contain AMP elements. Our designers have built over 250 modules so far. And...

You’re an HR manager looking for HR email templates to save your time? Find them here along with powerful tips on HR email design, content…  No matter what you are doing: welcoming a new hire, or reaching out to employees for sharing some news, you spend a whole lot of time on building emails if building them from scratch. Stripo offers a number of ready-to-use HR email templates that help you spend half as much time as you used to....

Difficult to imagine a modern promo newsletter email without a banner. You have seen thousands of emails with good and bad ones. We all know that banner is the first element your recipients see. Hence, it should be catchy, enchanting and emotional. Perhaps, you already know what banner you need for your future campaigns. But is it that easy to build one that actually meets all your requirements? Usually, you need to find a proper image or take a photo,...

Wanna keep up with the times and send AMP-powered emails over to your recipients? Gmail in its AMP emails guidelines specified that when building such emails with an email playground, you will need to add some code elements to email header and to its doctype! Stripo does it all for you — no coding skills needed at all. Google also offers its Gmail AMP for Email Playground where you can code AMP emails from header to footer. But the emails you...

Google announced its release of Gmail AMP for Email, and the very same day, the web got full of numerous blog posts on how to build and send AMP-powered dynamic emails. But sending AMP emails to your recipients requires getting permission from Google, otherwise, they will not deliver your emails. So, how can you really build those emails and what steps of registration do you need to take to get whitelisted with Google and to finally receive this “email of...

The value of links in emails cannot be overrated. They navigate recipients within email if it’s long, they take recipients from our emails to necessary pages on our website, including the checkout page, to necessary videos on Youtube, etc. This all makes links useful for our recipients due to easier navigation, which has a positive impact on CTR. Links also enable us to track recipients activities inside an email and measure the effectiveness of a particular email campaign. Types of...

Interactive emails are the number 1 design trend in email marketing for 2019. Now that Google AMP 4 Emails is widely discussed, we all almost forgot that this is not the only way to build interactive emails. In this guide, we’ll show how to embed the most popular interactive elements in emails with Stripo. Types and use of interactivity in emails The interactive elements, that we are going to present here, render perfectly well in all email clients — if...