Email Structure

You wanted to send GIFs in Outlook? Well, MS Outlook announced that this February it starts to support animated GIFs in emails. It is great news as 9% of people worldwide use Outlook app, according to Litmus. Does it concern all users of this email client? No! So, who can now see animated GIFs in emails: Outlook for Office 365, desktop — new; MS Outlook for mobile devices as app; Outlook 2003 as app; Outlook for Mac as app; Outlook...

Small businesses always have a hard time finding customers and keeping stable relationships with them. On one hand, a lack of expertise and experience can take its toll, on the other hand, not every business owner is ready to continuously pour tons of money until it starts paying off. When it comes to resources, every shot must count. And it’s no wonder that those who are new to the game choose not to go into off-the-beaten paths but instead opt...

Searching for fresh St Valentine’s newsletter ideas to win new customers? Search no more! See how the world’s top brands nail the holiday campaigns. In order to implement their Valentine newsletter ideas in no time, you are welcome to use our festive email templates. When should you start your holiday’s email marketing campaign? Right away! How to start and what to add to your Valentine’s? Ideas for St Valentine’s newsletters Don’t just focus on the St Valentine’s design ideas —...

This is a very concise blog post where we show how to save an email as a PDF. You can do it with Stripo in literally no time. Why would you need to download an email as PDF? In October 2018, we implemented the ability to export our emails to PDF. To our great surprise, it got quite popular — about 7% of all emails designed with Stripo are now exported to PDf. We wondered why and in our annual...

In our previous post, we showed how to make your first email campaign successful and how to improve current ones in 10 simple steps. Today, we’re going to show you the best email newsletter examples (in our opinion) for your inspiration. 1. Brighton Subject line: Handbag Trade-In: It’s Time To Give & Get Every email newsletter made by this company is a masterpiece. Elegant, beautiful, appeal to bright emotions. Yet, this email is an example of social marketing. Quite important to remind people...

Email marketing is the best channel for communication with customers if used properly. So, the question is how to make a newsletter effective enough to contribute to business growth? Take 10 simple steps. Our prepared email templates will make email marketing even easier for you. Step 1. Collecting contact base — tips and tricks The first thing you need to do when making your own newsletter is to collect a contact base. There are many ways to do it. But only some of...

Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than non-personalized ones. There are many ways to use personalization and hyper-personalization in email marketing. We’ll show the most effective ones. Email personalization best practices Personalization in emails is a complex thing. Shortly speaking, it includes all the data a subscriber shared with you: name, gender, age, country of living, and preferences. Though, being aware of...

This year is coming to its end — we are looking back on our ups and downs. It was rich in various events. Luckily, most of them were positive, others taught us what to and what not to do. Some of them are worth mentioning here: 1. Growth and interesting facts about users in numbers Stripo is a very young product. This year we’ve grown up from 2.7K to 32K users with 1.1K active payers. What we are proud of is...

On November 14th, Email on Acid released its so anticipated new option “Campaign Precheck”. Its main feature is checking email accessibility. Accessibility is something we all strive to have in our email templates as we want recipients with vision impairments and dyslexia to be able to “read” our emails, as well. Two months back, we published a blog post on best practices to make emails accessible. So, we were anxious to try out how this Campaign Precheck really works. Step...