Email Structure

A perfect template The fact that you are here means that you are either searching for a perfect email template or have faced some difficulties with creating and editing one. ...

Who said that B2C newsletters are only promotional? Ecommerce companies also send out business emails. And who said that B2B companies do not send newsletters? Of course, they do.

Interactive emails are the number 1 design trend in 2018. According to Litmus recent survey, 43.8% of marketers are going to implement interaction in their...

GetResponse is a world-famous ESP. It provides a great service of automation, email marketing, CRM, landing pages, and webinars. Webinars are their strongest point. But as long as we are a template builder,...

What do we know about the links except for the general information from Wikipedia? Where to put them in our emails and how to make them meaningful and persuade the customers to click...

While many companies are afraid to let the customers go, successful brands insert the unsubscribe option to every email they are sending. Young companies think that letting people unsubscribe is like losing them....

You may evoke a desire in the customers to read your message or they may want to leave and even delete it. This all depends not only on your generous offer but mostly...

Many companies consider confirmation emails as transactional ones. But this is a completely wrong approach. Do not let your developers write them. Because confirmation emails are an integral and essential part of all...

Hard to imagine a modern promo newsletter without a banner. You have seen thousands of examples of good and bad ones. Perhaps, you already know which kind of a banner you...

MailChimp is currently one of the most world-famous ESPs, with over 15 million users. But the fact that you are reading this post, means that you have probably faced problems and difficulties with...

On the first of December, we said that it was the right time to start your Christmas marketing campaign and mentioned the most important ideas you should stick to. In...

Adaptation of messages for mobile devices, also known as Responsive Web Design, is no longer a unique feature, but a part of necessary functional. That is why when building a responsive email with Stripo, you...

What are the stripes and why they are needed? One of the most important goals of Stripo is to speed up the process of creating a rewriting. For this we have implemented a library of blocks, which saves you from the need to re-create the...

In the previous article, we reviewed how to adapt custom HTML template emails to work in the Stripo editor so that you can edit images, links and text via CKEditor without the «looking under the hood» (in the HTML code of the email...

Imagine that you already know about the benefits of Stripo and decided to use the service for your future emails. Let's consider some popular cases: You have HTML...

Usually, the basic blocks include: a picture (about pictures I already made a post); text; button; spacer. But I want to concentrate on the «optional» basic blocks which greatly simplifies the life of developers, but often do not allow you to make...

This article is for those who targets not only on email marketing campaign success but also on perfection in every action. Seems that email footer is not a thing that deserves long discussions. I have...