Email Structure

Look around! You are extremely happy — you can see, you can hear! Did you ever stop to think whether these 4.5 % of your subscribers who are color blind can read your...

Personal meetings or internal emails — which communication tool to choose? According to the BBC’s recent research, 67% of office employees prefer emails to personal conversations. This...

What do we know about the links except for the general information from Wikipedia? Where to put them in our emails and how to make them meaningful and persuade the customers to click...

You may evoke a desire in customers to read your message or they may want to leave and even delete it. This all depends not only on your generous offer but mostly on...

When being tired of creating new templates for your newsletters as it takes much time or when the emails you create do not mirror your website design, you come to a decision to...

Button in emails is one of those elements, which make your newsletters highly performing. They are essential to persuade and critical for enabling customers to shop from you. You may either...

Currently, 60% of our users download their designed templates as HTML-files. Why would they do it when our editor is ESP-friendly and allows exporting emails to over than 30 email clients and email...

In our previous post, we mentioned that video in emails can increase CTR up to 85% and that 65% of recipients are more likely to shop...

Who said that B2C newsletters are only promotional? Ecommerce companies send out business emails also. And who said that B2B companies do not send newsletters? Of course, they do.

Interactive emails are the number 1 design trend in 2018. According to Litmus recent survey, 43.8% of marketers are going to implement interaction in their...

GetResponse is a world-famous ESP. It provides a great service of automation, email marketing, CRM, landing pages, and webinars. Webinars are their strongest point. But as long as we are a template builder,...

While many companies are afraid to let the customers go, successful brands insert the unsubscribe option to every email they are sending. Young companies think that letting people unsubscribe is like losing them....

Many companies consider confirmation emails as transactional ones. But this is a completely wrong approach. Do not let your developers write them. Because confirmation emails are an integral and essential part of all...

Hard to imagine a modern promo newsletter email without a banner. You have seen thousands of examples of the good and bad ones. Perhaps, you already know which...

MailChimp is currently one of the most world-famous ESPs, with over 15 million users. But the fact that you are reading this post, means that you have probably faced problems and difficulties with...

On the first of December, we said that it was the right time to start your Christmas marketing campaign and mentioned the most important ideas you should stick to. In...

Adaptation of messages for mobile devices, also known as Responsive Web Design, is no longer a unique feature, but a part of necessary functional. That is why when building a responsive email...

What are the stripes and why they are needed? One of the most important goals of Stripo is to speed up the process of creating a rewriting. For this we have implemented a library of blocks, which saves you from the need to re-create the...

In the previous article, we reviewed how to adapt custom HTML template emails to work in the Stripo editor so that you can edit images, links and text via CKEditor without the «looking under the hood» (in the HTML code of the email...