Email Structure

AMP is proven to be effective. It does increase conversion by at least FIVE times. All Gmail and Mail.ru users are now able to see AMP in their inboxes. Yahoo users will join them soon, too. Isn’t it a good reason to start using AMP in your newsletters?  Use it This template is a perfect match for all businesses. It let your users arrange and confirm appointments with a few clicks in their inboxes. Wanna do the same? Then keep...

Responsive email design, also known as the adaptation of emails for mobile devices or mobile-friendly email design, is no longer a unique feature, but part of mandatory functions. That is why when building a newsletter email with Stripo, you are welcome to use our library of pre-built email templates as they all are fully responsive. This means that all the newsletters, based on them, will render correctly on every device. But sometimes it happens that you need to solve an untypical problem to enable your email to render in a...

Long and complex texts are rarely read to the end. Volumetric content in email newsletters needs to be organized easily, and clearly for the reader. The solution is to convert a piece of text information to infographics. In this blog post, we share the 7 reasons to try this marketing trick out and share the best examples of infographics in emails. What is an infographic? Infographics are a visual representation of information that helps graphically display complex data in a...

This September, we released our Mock Server. It is there to enable every email marketer to build end-points* on their own for checking if their AMP emails are capable of dealing with servers and of sending/receiving data, and to save time on email production. *End-point is a destination on a server where requests are delivered to for further processing, and it is also meant for exchanging data. The end-point is often represented by a link. Mock is actually a fake...

Building HTML emails has never been this easy! By using content modules from our library, you can build newsletter emails much faster than you used to. Content Module is an independent email template element that has been crafted and saved. Our content library consists of a number of email elements that have been carefully crafted by our designers. Those modules are elegant, gorgeous, some of them contain configured smart elements, some of them contain AMP elements. Our designers have built over 250 modules so far. And...

Difficult to imagine a modern promo newsletter email without a banner. You have seen thousands of emails with good and bad ones. We all know that banner is the first element your recipients see. Hence, it should be catchy, enchanting and emotional. Perhaps, you already know what banner you need for your future campaigns. But is it that easy to build one that actually meets all your requirements? Usually, you need to find a proper image or take a photo,...

Wanna keep up with the times and send AMP-powered emails over to your recipients? Gmail in its AMP emails guidelines specified that when building such emails with an email playground, you will need to add some code elements to email header and to its doctype! Stripo does it all for you — no coding skills needed at all. Google also offers its Gmail AMP for Email Playground where you can code AMP emails from header to footer. But the emails you...

Google announced its release of Gmail AMP for Email, and the very same day, the web got full of numerous blog posts on how to build and send AMP-powered dynamic emails. But sending AMP emails to your recipients requires getting permission from Google, otherwise, they will not deliver your emails. So, how can you really build those emails and what steps of registration do you need to take to get whitelisted with Google and to finally receive this “email of...