Email Structure

AMP for Email is proven to be effective. It does increase conversion by 520%. Isn’t it a good reason to start using AMP in your newsletters?  (Source: Email from Stripo) With this quiz, we let users answer our questions directly in the email and see if their answers are correct or incorrect right away. Sounds impressive? Then keep reading ‘cause in this post we’ll show 20 examples of effective AMP emails. So, what is AMP for Email? Of course, you’ve heard...

The power of links in emails cannot be overrated. They navigate recipients within an email if it’s long, they take recipients from our emails to necessary pages on our website, including the checkout page, to necessary videos on Youtube, etc. This all makes links useful for our recipients, which has a positive impact on CTR. Links also enable us to track recipients' activities inside an email and measure the effectiveness of a particular email campaign. In this post, we will survey...

Interactive emails have been among the TOP design trends in email marketing for years. But now that Google AMP 4 Emails is widely discussed, we all almost forgot that this is not the only way to build interactive emails. In this guide, we’ll show how to embed the most popular interactive elements in emails with Stripo. The good thing is you can build all those emails with Stripo or just customize our prebuilt Interactive email templates. We've prepared 15 Interactive email templates...

Mailchimp is a world-known ESP, preferred by 23% of email marketers worldwide.  I love this service for their compelling knowledge-base, I love it that they enable recipients to share/forward emails to friends, and for many other things. The fact that Mailchimp's market share is about 1/4 only proves that this tool is awesome. But sometimes even a staunch Mailchimp's user might need to combine Mailchimp and an external email editor for building sophisticated emails, because the latter is focused on email design tools only. With Stripo,...

You’re an HR manager looking for HR email templates to save your time? Find them here along with powerful tips on HR email design, and content…  No matter what you are doing: welcoming a new hire, or reaching out to employees for sharing some news, you spend a whole lot of time on building emails if building them from scratch. Stripo offers a number of ready-to-use HR email templates that help you spend half as much time as you used...

While many companies are afraid to let customers leave, successful brands insert the unsubscribe links to every email they send. Young companies think that letting people unsubscribe is like losing them. Take a look at it from another angle — in fact, you just clean your base of contacts and send newsletter emails only to those who are interested in them. This is a good way to protect your brand emails from being reported as spam.  Our tips will help you build...

Today Stripo released its Data service. We’ll show now what it is for, how to use it to take your email marketing to a whole new level. Introduction or what’s the use of AMP emails Quite often we ask users to rate us, leave feedback, and comments, we ask them to share their contact information, age, gender, etc. Forms and questionnaires are an integral part of email marketing. Why AMP in the first place? Our tests showed that the conversion...

AMP lists are meant to help you implement gamification, to let you update email content in real-time, and to let your users confirm appointments directly in emails. This May we ran our Quiz Series. The results of this Quiz showed that the AMP technology along with gamification has a positive impact on CTOR. Our recipients were interacting with the content in AMP emails 1.5 more actively rather than in HTML emails.  But what stops email marketers from implementing AMP in their...