Email Templates

How to craft your Thanksgiving emails and how to convince recipients to open them — you’ll find the answers below. Thanksgiving email design ideas We assume that an email with a simple design, but a super message or the super generous offer inside can be effective. But the week or weeks before Thanksgiving, your audience’s inboxes will be filled with competitors’ emails, whose offers and messages may be as good as yours. A good email design will be of great...

According to Statista, in 2019, the number of email users worldwide reached a benchmark of 3.9 billion. 1.4 billion of them use Gmail, according to Wikipedia. It appears that 35.8 percent of all users prefer this email client. There are cases when plain-text emails are not enough. And HTML emails come to the rescue.  But it’s very difficult to impossible to create an HTML email in Gmail. Why? Because this email client does not provide us with appropriate tools. And...

The business model of a paid subscription is based on regular payments. As soon as they cease, income disappears. The primary goal for a business, in this case, is to keep and retain customers. Because the initial payment is only the beginning of a relationship with a client. The exchange of values ​​should continue: the client updates the subscription, and the site provides him or her with new content, training materials or access to the service. There are several ways...

This is a very complex topic and it is impossible to cover it in a few paragraphs. The standard email template width was 600 pixels for desktops, 320px for vertical and 480px for horizontal view on mobile devices. The height was unlimited and depended on content length. A few years ago the 600px width was a must-use standard and had no alternatives. But the standards have changed. Let’s now talk about the acceptable width of emails, the best width of...

This September, we released our Mock Server. It is there to enable every email marketer to build end-points* on their own for checking if their AMP emails are capable of dealing with servers and of sending/receiving data, and to save time on email production. *End-point is a destination on a server where requests are delivered to for further processing, and it is also meant for exchanging data. The end-point is often represented by a link. Mock is actually a fake...

Building AMP accordions has never been easier. I am proud to announce that on September 18, we released a brand new feature: drag-n-drop AMP accordion block.  No coding skills required. No need to add any scripts to email code. Stripo does it for you!! How to build AMP accordion with Stripo It will take you just a few simple steps: drag the AMP accordion block into your email template; the “animated expansion” option is ON by default. It activates the “transition”...

There are many cases when deals are closed precisely due to follow-ups. The project may not be the only thing in the life of a potential customer. And he or she can put it off, shift it down according to priorities. And your follow-up has a chance to become a good incentive. Therefore, after 2-3 weeks, a person can "wake up". In this article, we will discuss how follow-up emails can increase conversion rate, and generate more sales. What is...

Today, dynamic content is the most effective tool any email marketer can use.  Dynamic emails allow us to: deliver real-time content to keep our recipients updated. We use it in email digests to send only fresh blog posts; we use it in promo emails to notify every recipient how soon the offer expires, etc.; personalize content to make newsletters even more relevant.  We use it in promo emails to craft offers based on individual preferences, on previous purchases, on geolocation,...