How-to

Dynamic updates, real-time content, hyper-personalization, a new level of gamification, leaving feedback in open forms, booking meetings, etc. — all these actions are now possible right in users’ inboxes with the advent of AMP for email. Need we say that these emails enliven your newsletters, look fresh and new in users’ inboxes, and as a result increase conversions, in some cases by 5 times? But how do you build these emails? Gmail in its AMP emails guidelines said that when...

Email notifications are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon. These emails show the highest open rate. But even here we need to stick to certain best practices when designing emails to not lose subscribers’ trust. This notification email template is well-structured, contains all necessary blocks Use it We’ve pulled together the best email notification examples, and best practices. But before we dive into examples...

In this post, I am going to show you two ways of how to send mass emails in Gmail. But prior to sending emails via Gmail, you need to export them from Stripo to the featured email client if you are going to send HTML emails.  How to export emails from Stripo to Gmail You can do it in just a few clicks: click the "Export" button above the template area; in the pop-up window, choose Gmail; enter your Gmail credentials;...

Email marketing can be an effective tool for increasing revenue and building relationships with customers. However, this is only possible if it matches the priorities of your target audience. That is interests, preferences, and so on. It used to be a difficult task. But today user research and customer segmentation can be done without human intervention. Artificial intelligence does an excellent job with such tasks. Moreover, it is many times more effective than a person. Through data collection, observation, and...

If you are familiar with the AMP 4 Email technology, you must have been waiting for Yahoo Mail to join Gmail and Mail.ru, and support AMP. Because 5% of email users worldwide prefer this email client over others. On October 14th, 2020, Verizon Media announced the launch of AMP for Email in Yahoo. With only one limit — AMP is supported in Yahoo on the web.  A few words about AMP If you are not familiar with AMP, we dare...

Mailchimp is a world-known ESP, preferred by 23% of email marketers worldwide.  I love this service for their compelling knowledge-base, I love it that they enable recipients to share/forward emails to friends, and for many other things. The fact that Mailchimp's market share is about 1/4 only proves that this tool is awesome. But sometimes even a staunch Mailchimp's user might need to combine Mailchimp and an external email editor for building sophisticated emails, because the latter is focused on email design tools only. With Stripo,...

What do you think when looking at this email sample? I’m pretty sure it’s something like “The game element is complex, it must take marketers hours or even days to implement this”. Even my team, that deals with AMP every day, thought so... But what if I tell you that you can build a similar one in like 30 minutes? In this post, I will show you two ways to build a similar email:  without the notification message at the...

Ever thought of pulling data from Google Sheets into emails to automate the email production/email update process?  Well, it is possible. It is possible even without your interference. We want to remind you what real-time content is: Real-time, aka dynamic, content allows updating your email content after the email has been sent. This means that users always see only fresh content, actual prices, and descriptions, they will not see announcements of sales after the sales ended. How does it work?...