How-to

Email notifications are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon. These emails show the highest open rate. But even here we need to stick to certain best practices when designing emails to not lose subscribers’ trust. This notification email template is well-structured, contains all necessary blocks Use it We’ve pulled together the best email notification examples, and best practices. But before we dive into examples...

In this post, I am going to show you two ways of how to send mass emails in Gmail. But prior to sending emails via Gmail, you need to export them from Stripo to the featured email client if you are going to send HTML emails.  How to export emails from Stripo to Gmail You can do it in just a few clicks: click the "Export" button above the template area; in the pop-up window, choose Gmail; enter your Gmail credentials;...

Which would you choose to send to your customers: An ordinary promo email with lots of useful content and discounts, or an email with the same content given in a fun way with elements of gamification? You, like us, chose option 2? Well, this is pretty reasonable. Given that not only does gamification bring fun into emails, but also increases your ROI by a factor of 3. If you prefer the second option, then you might wonder why there are...

Email marketing can be an effective tool for increasing revenue and building relationships with customers. However, this is only possible if it matches the priorities of your target audience. That is interests, preferences, and so on. It used to be a difficult task. But today user research and customer segmentation can be done without human intervention. Artificial intelligence does an excellent job with such tasks. Moreover, it is many times more effective than a person. Through data collection, observation, and...

If you are familiar with the AMP 4 Email technology, you must have been waiting for Yahoo Mail to join Gmail and Mail.ru, and support AMP. Because 5% of email users worldwide prefer this email client over others. On October 14th, 2020, Verizon Media announced the launch of AMP for Email in Yahoo. With only one limit — AMP is supported in Yahoo on the web.  A few words about AMP If you are not familiar with AMP, we dare...

Interactive emails have been among the TOP design trends in email marketing for years. But now that Google AMP 4 Emails is widely discussed, we all almost forgot that this is not the only way to build interactive emails. In this guide, we’ll show how to embed the most popular interactive elements in emails with Stripo. The good thing is you can build all those emails with Stripo or just customize our prebuilt Interactive email templates. We've prepared 15 Interactive email templates...

Mailchimp is a world-known ESP, preferred by 23% of email marketers worldwide.  I love this service for their compelling knowledge-base, I love it that they enable recipients to share/forward emails to friends, and for many other things. The fact that Mailchimp's market share is about 1/4 only proves that this tool is awesome. But sometimes even a staunch Mailchimp's user might need to combine Mailchimp and an external email editor for building sophisticated emails, because the latter is focused on email design tools only. With Stripo,...

Christmas is the best time of the year. People are full of expectations and hopes for miracles and happiness to come or stay. And marketers are full of hopes to break their selling record ;)  (Source: Email template by Stripo) How can you make your Christmas marketing emails stand out among thousands of offers provided by other brands? It’s not that difficult. The key to success in Christmas email marketing is simple — do not sell your products, put a...