There are many cases when deals are closed precisely due to follow-ups. The project may not be the only thing in the life of a potential customer. And he or she can put it off, shift it down according to priorities. And your follow-up has a chance to become a good incentive. Therefore, after 2-3 weeks, a person can "wake up". In this article, we will discuss how follow-up emails can increase conversion rate, and generate more sales.
Today, dynamic content is the most effective tool any email marketer can use.
Dynamic emails allow us to:
deliver real-time content to keep our recipients updated. We use it in email digests to send only fresh blog posts; we use it in promo emails to notify every recipient how soon the offer expires, etc.;
personalize content to make newsletters even more relevant. We use it in promo emails to craft offers based on individual preferences, on previous purchases, on geolocation,...
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