While many companies are afraid to let customers leave, successful brands insert the unsubscribe links to every email they send. Young companies think that letting people unsubscribe is like losing them. Take a look at it from another angle — in fact, you just clean your base of contacts and send newsletter emails only to those who are interested in them. This is a good way to protect your brand emails from being reported as spam.
Did you know that some simple...
Email notifications are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon.
These emails show the highest open rate. But even here we need to stick to certain best practices when designing emails to not lose subscribers’ trust.
We’ve pulled together the best email notification examples and practices.
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