Pokupon & SuperDeal + Stripo: How to build flawless emails 3.7 times faster

“Now we save up to 2 hours and 20 minutes on each email newsletter. And we create at least 2  email campaigns a day. Imagine how much time a week we save! We now have enough time left for deep email campaign analysis and building a good customer retention strategy.”

Introduction

Learn how Ukrainian marketplaces Pokupon & Superdeal cut the email production time by up to 3.7 times with Stripo. Yet, their emails do not lose in quality.

About Pokupon & Superdeal

Niche: eCommerce.

Pokupon and Superdeal are Ukrainian marketplaces that offer products and services from different companies with discounts of up to 90%. They help customers save money and help partners get more customers. With the help of their website or official app, customers can find discounts on the following categories:

• traveling and leisure;
• food;
• beauty;
• health and sports;
• entertainment;
• self-development, etc.

In addition, the company provides customers with promotional codes for purchases in various stores. The main slogan of Pokupon is "If you want to buy something, check Pokupon first. Most likely, there is already a discount there."

(Categorical newsletter on tourism from Pokupon)

Problem

Have you ever felt that you spend a whole lot of time creating newsletters? And the more diverse and numerous the email campaigns, the more significant the time costs. Also, you need your emails to be brand- and design-consistent to render well across multiple email clients, which makes this whole process even more time-consuming.

Pokupon creates emails twice a day and divides them into morning and categorical emails. Categorical emails are newsletters in areas such as tourism, beauty, health, or other categories of the website. Moreover, each email differs by offering various promos, discounts, and more. Creating all these newsletters every day takes a big chunk of the workday that could otherwise be spent on other important email-marketing tasks.

Solution

The Stripo API—SRT Transformer, in our case—automates email production. 

How exactly does it work?

If you are familiar with the Stripo editor, you probably have heard about its smart elements.

The flow is as follows: you paste a link to your product page into the product card in your email, and Stripo automatically pulls all the necessary information—product snippet, price, description, link, and the “Buy” button—into this card.

SRT Transformer allows you to create the entire email using the same flow as for product cards. In this way, this API helps to significantly cut the time on email creation.

There are four steps to start using SRT in your future newsletters:

1. You design the email the way you like.

2. You can save modules of this email to your personal Module storage.

3. Here, you will need a developer’s help. Configuring SRT for your newsletters will take a skilled programmer a day or two.

4. Enjoy!

Find more information on our Help Center.

Results

“Before SRT Transformer, it would take us 2–3 hours to build an email campaign. Now, it takes us under 40 minutes. We save up to 2 hours and 20 minutes on every campaign. As I have already mentioned, we build 2 email campaigns daily. So, we save up to 4 hours and 40 minutes a day, which is like 55% of a working day. This gives us lots of time to think about new email marketing strategies and deep analysis.”

                                                                                                                                                                                                                                                                Valeria Kalashnikova,  Retention Manager at Pokupon & Superdeal.

The company has transferred the entire process of creating its newsletter to the SRT rails. All types of emails, from daily ones to special category emails and emails with promotional codes are now created efficiently with the Stripo SRT API.

(Newsletter with promo codes from Pokupon created using SRT)

Who can benefit from SRT

“Email marketers who want to get rid of the routine, who want to optimize processes for the client, and full-time email marketers with so many tasks and so little time. SRT greatly optimizes and automates newsletter production.

Freelancers will also benefit from SRT if the client needs to use end-to-end methods, and it is crucial for them to speed up email production”.

                                                                                                                                                                                                                                                                 Valeria Kalashnikova, Retention Manager at Pokupon & Superdeal.

Wrapping up

As you can see, SRT is a great way to multiply the routine of creating email newsletters by zero. You save time and can create and send tons of emails to your customers and delight them with best-in-class emails with little to no effort.

Time is the most valuable resource, so let’s not waste it.