---
title: "Free email open rate calculator — Stripo.email"
source: https://stripo.email/open-rate-calculator/
type: landing page
meta_description: Boost your email marketing ROI with Stripo's free email open rate calculator. Track results, benchmark success, and make data-driven decisions.
---

# Free email open rate calculator

Wanna know your Open Rate (OR)? It's just three clicks away. Input the results of your email marketing campaign, and you're good to go.

The calculator works right on the page: enter the number of emails sent and emails opened, click "Calculate" — and get your open rate percentage along with an assessment of whether it is good or below average for further improvement.

[Calculate your open rate](https://stripo.email/open-rate-calculator/)

## What is an email open rate?

The email open rate is the percentage of recipients who have opened an email out of the total number of delivered emails. It's a critical email marketing metric that reflects recipient engagement and interest in your campaigns.

The formula to calculate email open rate is:

Open Rate = (Number of Opens / Number of Delivered Emails) * 100

Where "Number of Opens" represents the count of recipients who opened the email, and "Number of Delivered Emails" is the total successfully delivered emails, excluding bounces. The result is typically presented as a percentage.

## Why is your email open rate important?

The email open rate provides valuable insights into the effectiveness of your email campaigns and the level of engagement with your audience.

1. A higher open rate signifies recipients find your email content and subject lines relevant and compelling.
2. Analyzing open rates reveals convenient interaction times, allowing campaign optimization based on regions or individual contacts. This helps refine future campaigns.
3. While open rates alone don't assure conversions, they contribute to the conversion funnel. Increased engagement often results in higher click-through rates and subsequent conversions.

## What is a good email open rate?

There's no universally defined good or bad open rate; it varies by industry. However, to assess performance of your email campaigns, you need to understand your industry's average open rate. Let's explore Open Rate Statistics for insights across diverse industries.

| Industry | Average open rate |
| --- | --- |
| Restaurants & Food | 32.04% |
| Non-profits | 31.73% |
| Automotive | 30.87% |
| Real Estate | 28.57% |
| Arts & Entertainment | 28.08% |
| Sports and Activities | 26.29% |
| Health Care | 25.09% |
| Retail | 24.84% |
| Communications | 24.76% |
| Travel | 24.60% |
| Agencies | 23.86% |
| Legal Services | 23.39% |
| Publishing | 23.04% |
| Technology & High-tech | 22.94% |
| Education | 21.92% |
| Health & Beauty | 20.75% |
| Financial Services | 20.01% |
| Internet Marketing | 17.62% |

Source: [Whitepaper, "Best send time and how it affects OR."](https://stripo.email/whitepaper/)

## How to improve OR of your email marketing campaigns

We've established above that the open rate (OR) directly affects your conversion rate. Therefore, you need to keep it as high as possible. To enhance the open rate of your email marketing campaigns, consider these strategies:

- craft compelling [subject lines](https://stripo.email/blog/best-catchy-email-subject-lines/);
- [personalize](https://stripo.email/blog/boost-ecommerce-sales-with-personalized-email-marketing/) your email marketing campaigns;
- [segment](https://stripo.email/blog/email-segmentation-strategies-best-practices/) your contacts;
- optimize emails for [mobile devices](https://stripo.email/blog/create-responsive-email-layout/);
- run multiple [A/B tests](https://stripo.email/blog/ab-testing-best-practices-and-tools/) to find what interests your audience the most;
- find the [best send time](https://stripo.email/whitepaper/) for your contacts, preferably for each individual recipient;
- provide clear value in your emails;
- [clean](https://stripo.email/blog/email-list-cleaning-top-services/) your email list;
- use a recognizable sender name that recipients trust;
- [avoid spam](https://stripo.email/blog/avoid-spam-filters-sending-emails/) triggers;
- stick to single opt-out so that recipients can [unsubscribe](https://stripo.email/blog/tips-effective-email-unsubscribe-pages/) from your newsletters in one click;
- monitor recipient engagement and adjust future campaigns accordingly.

We recently shared our own use case on how we improved the open rate (OR) of welcome emails by 85%.

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*Email production shouldn't be a struggle. Let's make every inbox better together 💚*