Growth Manager at Mailtrap
Andriy Zapisotskyi is a Growth Manager at Mailtrap, a product that helps people inspect and debug emails before sending them to real users. He has over 5 years of experience in the field of marketing & product. Andriy loves to network with people. Running is his hobby and he enjoys discovering new places.
Email marketing is one of the most widely used promotional channels. Because the competition is so fierce — 93% of B2B business owners use newsletters to connect with target audiences and acquire leads, it’s getting increasingly harder to get the recipient’s attention. Hence, there’s no room for mistakes. However, no matter how brilliant your HTML email templates are, we all may commit those mistakes when reaching out to clients. Top 15 Email Marketing Mistakes to Avoid As you are working...
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