Co-Founder of Encharge
Kalo is an avid marketer and co-founder of Encharge, the marketing automation platform that helps digital businesses align marketing and sales.
Subject lines can make or ruin your email marketing campaigns. If your emails don’t get opened, the hours you spent on creating the campaign, writing the copy, and setting up the automation won't be worth it. About 47% (almost half of your email recipients) open an email if the subject line catches their attention. While a whopping 69% of recipients report emails as spam just by looking at the subject line. So yes, subject lines are kind of a big...
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