Oksana Zhylka

This is a very complex topic and can't be covered in a few paragraphs. For quite a while, the standard email template width used to be 600 pixels for desktop, 320px for vertical, and 480px for horizontal orientation on mobile devices. The height was unlimited and depended on the content length only. But today the situation is different. Let’s now talk about the acceptable width of emails, the best width of all email elements, and ways to adjust these elements to multiple email...

While preparing the email template design there is not even a choice about preferring a responsive email design or not. You should choose a responsive template with no doubts or alternatives. Actually, there are alternatives like fluid or scalable design but the responsive approach is the one that used more widely than the others. Let’s find out why. The responsive design appeared in web concepts development first. Much later it came to the email design too. In 2005 the tech boom caused the...

First impressions matter, which is why we work hard on the email templates design  and which is why most of us neglect the email footer — we treat it as something really unnecessary. Well, we shouldn’t. What is an email footer? It is the last block of all email newsletters. Typically, it contains contact information, such as the brand name, website address, postal address and the unsubscribe links. But a complex email footer is much more than that. (Email footer by Monica...

One of the most striking concerns in the email production process is choosing the right font. Weight, height, width, color, shape, spacing… Does everything matter? Yes, it does, but also one of the most crucial things is to choose the font that is legible. In this post, we're gonna show you how to choose the best professional font for email. It is easy to work on fonts in emails with Stripo Get started HTML email fonts: General rules to follow...