Oksana Zhylka

This is a very complex topic and it is impossible to cover it in a few paragraphs. The standard email template width was 600 pixels for desktops, 320px for vertical, and 480px for horizontal view on mobile devices. The height was unlimited and depended on content length. A few years ago the 600px width was a must-use standard and had no alternatives. But the standards have changed. Let’s now talk about the acceptable width of emails, the best width of...

While preparing the email template design there is not even a choice about preferring a responsive email design or not. You should choose a responsive template with no doubts or alternatives. Actually, there are alternatives like fluid or scalable design but the responsive approach is the one that used more widely than the others. Let’s find out why. The responsive design appeared in web concepts development first. Much later it came to the email design too. In 2005 the tech boom caused the...

Getting started with new email template design you always search for new trends and try to implement them in your own sample, investigate competitor solutions or dive into creative ideas without realizing what actually people want to receive. Even if you are considered in the best know-how email design tips you don’t have any guarantees that your email will actually work the way you expected to. How to be sure that your work will bring the best results? In this article, you...

First impressions matter, which is why we work hard on the email templates design  and which is why most of us neglect the email footer — we treat it as something really unnecessary. Well, we shouldn’t. What is an email footer? It is the last block of all email newsletters. Typically, it contains contact information, such as the brand name, website address, postal address and the unsubscribe links. But a complex email footer is much more than that. (Email footer by Monica...

One of the most striking concerns in the email creation process is choosing the right font. Weight, height, width, color, shape, spacing… Does everything matter? Yes, it does, but the most crucial thing is to choose the font which is legible; all other font parameters are minor. Watch our short video about the best fonts for emails, their types, web-safe fonts, and ways to apply festive ones with Stripo. And what is most important — we'll show how to choose...