How to Combine SEO and AI in Email Marketing to Generate Better Ideas for Sales Growth

Only a truly creative idea can break through the clutter of promotional emails. But where do you find such ideas? The answer is simple: bet on the synergy of SEO and artificial intelligence in email marketing.

Just imagine. You no longer have to guess what your customers want. No. You can precisely understand what they’re looking for, what’s on their mind, and what could prompt them to click the “Buy” button. And that’s not all. With new technologies, you now have the ability to automate the generation of such ideas in just minutes.

That’s exactly what this material is about. Today, you will learn how AI content generation and SEO help transform email marketing from a routine mailing into an effective promotion channel.

Why Email Marketing Needs SEO in 2025

In 2025, email marketing remains one of the most powerful tools for audience retention and increasing conversions. However, without a constant influx of new clients, its potential is extremely limited.

That’s where SEO comes into play — as a key channel for attracting high-quality organic traffic. It is precisely search engine optimization that helps reveal what users truly want. The combined use of these tools allows you to attract high-quality traffic to your website. As a result, many of these visitors will indeed subscribe to your mailing list.

How to Use SEO for Email Ideation

SEO goes beyond simply achieving high rankings in search engines. Competent analysis of search queries helps to gain a deeper understanding of your audience, to dive into their interests, questions, and pain points.

In turn, the information obtained can be successfully used to create valuable, relevant content for email newsletters.

Here’s how SEO can help generate an idea that hits the mark:

1. Using keyword research to identify audience pain points. Keywords reflect the real needs of your customers. With the help of specialized keyword research tools, you can quickly find popular user queries.
   
   This is a perfect source of content ideas for newsletters. For example, using the suggestions obtained, you can create helpful instructions, tips, digests, etc., based on the specific needs and preferences of your audience.
2. Considering search intent. To plan your actions a step ahead, it is important to understand the user’s intent behind the query. What does the user want: to find out information, compare products/services, or make a purchase? This way, you can choose the proper tone and format for your marketing newsletter content.
   
   For example, this sample from the Serpstat platform shows which queries are informational and which are commercial:
   
   
3. Using supporting tools. To automate idea generation and keyword analysis, it makes sense to use specialized platforms. Among them:
   • Google Keyword Planner — a free tool that shows the frequency and competition of queries;
   • Serpstat — a go-to search marketing tool with features like keyword trends that allows you to conduct SEO analysis, including questions, intents, and competitive landscape.

How AI Tools Assist in Email Content Creation

In 2025, AI email marketing becomes an integral part of effective business promotion. The use of this advanced technology allows for optimizing two aspects of email creation.

Firstly, AI is used for text generation. With its help, subjects, templates, and content ideas are created that correspond to a specific client profile, tone of voice, localization, and more.

Secondly, this technology is applied to automate processes related to email distribution, such as segmentation and personalization.

These functions serve different purposes, so understanding them is very important for the proper use of technology in a marketing strategy.

Below, we will examine the key areas in which artificial intelligence is changing the approach to generating ideas for effective email campaigns:

1. Scaling content. Would you like to be able to instantly generate dozens of ideas for email campaigns? Using AI in marketing, you can do just that! Moreover, it is quite feasible to adapt them for different audience segments and funnel stages — the potential is enormous.
   
   Practical example: You can generate content for a series of emails for several audience segments: new subscribers, abandoned carts, repeat purchases, and so on. All of them will be tailored to past actions and the interests of each specific user category.
2. Generating subject lines, headlines, and CTAs. AI email marketing includes the use of “smart” text generators. They can create appealing subject lines, headlines, and calls to action.
   
   In most cases, such tools rely on best practices, A/B testing data, and behavioral analytics. That’s why the result is excellent.
   
   Additionally, AI-powered email platforms allow you to:
   • build a text structure that holds the reader’s attention;
   • automatically test several variants and choose the best one (conduct A/B testing).
   Practical example: A company launched a newsletter with educational courses. To increase the email open and click-through rates, they turned to artificial intelligence. The tool generated several options for subject lines, headlines, and CTAs based on behavioral data and A/B test results. This enabled them to achieve their set goals.
3. AI for personalization. Artificial intelligence in email marketing helps tailor communication according to the audience’s location and cultural characteristics. For example, with AI you can refine text, check translations, and consider local customs to make messages as relevant as possible.
   Additionally, AI can create detailed customer profiles and generate personalized content for them. For instance, the tone of communication in emails can be customized to the preferences of different countries — formal style for France, more informal for the USA.
   
   Practical example: A user from France interested in marketing courses. AI identified the location, translated the email into French, used a formal communication style, and added local examples. At the same time, a user from the USA received the same newsletter but with an informal tone and culturally relevant imagery. Everything was done automatically, without manual adjustment for each country.

Using AI to write emails isn’t merely a trend. It is a necessary step for business success in a highly competitive environment. After all, this technology allows you to create more content in less time. And, more importantly, to make it smarter — relevant, personalized, and results-oriented.

Putting It Together: A Step-by-Step Process

We hope we have sufficiently covered the power of combining SEO and AI in email marketing. Now it’s time to talk about how to bring it all together into a smooth and effective workflow for creating conversion-focused email campaigns.

1. Combine keyword trends for making a content plan with AI-powered templates. Already selected email topics that address your customers’ real problems? Now it’s the perfect time to turn them into a full-fledged content plan.
   
   Use specialized platforms for this, which, among other functions, allow you to create email templates based on artificial intelligence.
   
   With such templates, you can:
   • choose the best layout depending on the content type (educational emails, newsletters, product promotions, etc.);
   • select optimal subject lines;
   • use CTAs that match the intent.
   This is what the selection of templates looks like according to the specified parameters — content type and industry — on the Stripo platform:
   
   
   With this approach, you can reduce manual effort and ensure consistency across marketing campaigns.
2. Use AI to generate copy based on search intent. Use newsletter email marketing tools for AI content generation. Using them, you can create a copy that reflects the intent behind the keyword:
   • for informational keywords, create a guide, a how-to, or a list of helpful tips;
   • for commercial keywords, write product recommendations in the relevant category, offer discounts, or compare several options;
   • for navigational queries, direct users to the necessary resources or sections.
3. Edit for tone, brand voice. AI-generated content is a good starting point for your marketing strategy. However, without proper editing, it won’t reflect your brand’s unique style — and that’s a problem.
   
   Here is a checklist of questions to consider before sending out your emails:
   • does the tone match your brand? Make it more friendly or formal, depending on your business specifics;
   • does it reflect your company’s values? Include the core idea you want to communicate to the audience;
   • are the calls to action clear and motivating? Say “no” to vague CTAs that risk going unnoticed by your readers;
   • do the CTAs align with different user intents? Clearly define the specific objective you aim to accomplish with your call to action. Generate interest in the brand? Encourage a subscription? Drive a purchase? Adjust the CTA accordingly.

By following these steps, you’ll be able to send the right message to the right person at the right time — and thereby achieve your business goals.

SEO and AI in Email Marketing: Common Pitfalls to Avoid

When using artificial intelligence and search engine optimization in email marketing, it’s easy to fall into a trap. Below, we list the main ones and explain how to avoid them.

1. Ignoring human context. AI can suggest content ideas based on a certain set of input data. However, it cannot grasp many nuances, such as cultural specifics, tone sensitivity, current events, etc.
   
   If you blindly follow AI recommendations without filtering them through human perception, your content may seem irrelevant.
   
   That’s why you should always review and adapt the generated text. Take into account your audience’s mindset, preferences, and expectations.
2. Forgetting the SEO-reader balance. Do you fill all landing pages with plenty of keywords? This might backfire on you. Such content may come across to readers as robotic. The result is a loss of sense of conversation and a lack of trust.
   
   Your goal is to find balance. Add enough keywords for ranking while preserving the readability of the text. This way, you’ll maintain user engagement and drive clicks, replies, and conversions. Your newsletter landing pages should also be optimized for mobile devices, so you should resolve technical issues and improve page speed.

Conclusion: Smarter Emails Start with Smarter Strategy

Combining SEO and AI in email marketing should not be seen solely as a technical trend. It’s an opportunity to build effective communication with your target audience.

With this approach, you gain several advantages:

• creating pertinent content driven by genuine user inquiries;
• automating routine tasks without losing quality;
• improving audience engagement by tailoring emails to their exact interests;
• increasing conversions at every stage of the sales funnel.

Would you like to experience all these benefits for your business? Try optimizing your marketing efforts using specialized tools. For example, create AI-based email templates with Stripo.