First, we are going to define UTM tags. Then we will explain why you should use them for your email campaigns. And then we will show you how to generate trackable URLs for your marketing and analytic purposes in our Campaign URL builder.
First of all, let us define UTM — it stands for Urchin Tracking Module. Being initially implemented by Urchin, a forerunner of Google Analytics, this module was designed to track the URL data. UTM tags based on this technology are parameters added to URL hyperlink by UTM code generator, and used by marketers to track the online marketing performance. We can add multiple tags to the UTM link, and each of them gives us a piece of specific information about user's actions.
A proper UTM parameter builder provides us with 5 types of UTM variables to make a trackable URL link. They are as follows:
By adding UTM tags to links via campaign URL builder tools, we collect precious data in automatic mode, and then use this information in analytic tools to enhance the whole business strategy, detect the performance of specific channels/activities, explore target audience behavior, etc. For example, utm_content tags are indispensable when it comes to A/B testing and content-targeted ads.
You can add UTM parameters to links either in Google URL Campaign Builder automatically, or generate custom ones in the Stripo UTM link builder. How do you do it in Stripo? It is as simple as that:
That’s it! Your trackable hyperlink is ready. Copy it and then use it in your online business — let every detail of the data puzzle be at hand, so you will easily build a big strategy picture from them!