Free email open rate calculator
Wanna your Open Rate (OR)? It's just three clicks away. Input the results of your email marketing campaign, and you're good to go.
Open Rate Calculator
15%
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Your Open rate is below average, there could be issues with your email list. We recommend you use our email validation service to improve these metrics.
What is an email open rate?
The email open rate is the percentage of recipients who have opened an email out of the total number of
delivered emails. It's a critical email marketing metric that reflects recipient engagement and interest
in your campaigns.
The formula to calculate email open rate is:
Open Rate = (Number of Opens / Number of Delivered Emails) * 100.
Where, "Number of Opens" represents the count of recipients who opened the email, and "Number of
Delivered Emails" is the total successfully delivered emails, excluding bounces. The result is typically
presented as a percentage.
Why is your email open rate important?
The email open rate provides valuable insights into the effectiveness of your email campaigns and the level of engagement with your audience.
- A higher open rate signifies recipients find your email content and subject lines relevant and compelling.
- Analyzing open rates reveals convenient interaction times, allowing campaign optimization based on regions or individual contacts. This helps refine future campaigns.
- While open rates alone don't assure conversions, they contribute to the conversion funnel. Increased engagement often results in higher click-through rates and subsequent conversions.
What is good email open rate?
There's no universally defined good or bad open rate; it varies by industry. However, to assess performance of your email campaigns, you need to understand your industry's average open rate. Let's explore Open Rate Statistics for insights across diverse industries.
|
Industry |
Average open rate |
|---|---|
|
Restaurants & Food |
32.04% |
|
Non-profits |
31.73% |
|
Automotive |
30.87% |
|
Real Estate |
28.57% |
|
Arts & Entertainment |
28.08% |
|
Sports and Activities |
26.29% |
|
Health Care |
25.09% |
|
Retail |
24.84% |
|
Communications |
24.76% |
|
Travel |
24.60% |
|
Agencies |
23.86% |
|
Legal Services |
23.39% |
|
Publishing |
23.04% |
|
Technology & High-tech |
22.94% |
|
Education |
21.92% |
|
Health & Beauty |
20.75% |
|
Financial Services |
20.01% |
|
Internet Marketing |
17.62% |
How to improve OR of your email marketing campaigns
We've established above that the open rate (OR) directly affects your conversion rate. Therefore, you need to keep it as high as possible. To enhance the open rate of your email marketing campaigns, consider these strategies:
-
craft compelling subject lines;
-
personalize your email marketing campaigns;
-
segment your contacts;
-
optimize emails for mobile devices;
-
run multiple A/B tests to find what interests your audience the most;
-
find the best send time for your contacts, preferably for each individual recipient;
-
provide clear value in your emails;
-
clean your email list;
-
use a recognizable sender name that recipients trust;
-
avoid spam triggers;
-
stick to single opt-out so that recipients can unsubscribe from your newsletters in one click;
-
monitor recipient engagement and adjust future campaigns accordingly.
-
We recently shared our own use case on how we improved the open rate (OR) of welcome emails by 85%.