Blog highlights: All you need to know about ROI

In this video, we explore the importance of email marketing ROI—why it matters and how to calculate it effectively. ROI, or return on investment, is a key metric that reveals how much profit your email campaigns generate for every dollar spent. It’s more than just a number—it’s a crucial tool for assessing campaign effectiveness. On average, email marketing delivers an impressive ROI of $36 per dollar spent, making it one of the most profitable digital marketing channels. The better your strategy, the higher your potential returns.

Measuring ROI not only helps you gauge profitability but also allows for smarter decision-making. By optimizing resources and improving transparency for stakeholders, you can refine your email strategy for even better results. In this video, we’ll break down a simple formula to calculate ROI and share expert tips to boost your email marketing success. Want to learn more? Check out our special article and don’t forget to subscribe to our channel—hit the notification bell for more valuable email marketing insights!