Beyond translation: What global brands get wrong about email marketing in East Asia

Expanding into East Asian markets often starts with a simple assumption: translate the email campaign and launch. In reality, the biggest email marketing mistakes rarely come from email translation itself.

Successful email marketing in East Asia depends on understanding local ecosystems, mobile-first behavior, cultural expectations, and the role email localization plays alongside dominant messaging platforms like LINE, KakaoTalk, and WeChat.

In this webinar, we’ll explore why global email strategies that work in the US or Europe often struggle in Japan, South Korea, China, and what brands need to rethink before launching campaigns in these markets.

Together with APAC marketing professional Ha Lim Jun, we’ll examine real differences in email usage, consumer expectations, and marketing infrastructure across East Asia. You’ll learn where global campaigns typically break, how localization goes far beyond email marketing translation, and how brands can adapt their strategies to work within regional ecosystems.

This session will help you better understand the realities of email marketing in the region and avoid common email marketing mistakes.

Here’s what you’ll learn:

1. Key differences in email marketing across Japan, South Korea, and China.
2. Why email translation alone rarely works as a localization strategy and leads to common email marketing mistakes.
3. How mobile-first behavior shapes email design and campaign execution.
4. How messaging platforms like LINE, KakaoTalk, and WeChat influence email strategy.
5. Practical email localization priorities for global brands entering East Asian markets.

Meet our speaker

Ha Lim Jun is a B2B marketing professional with over seven years of experience across APAC markets. She has led demand generation and digital marketing initiatives for global companies, including Permobil and Thermo Fisher Scientific. Her work focuses on adapting global marketing strategies to local ecosystems across East Asia.

Meet our host

Alina has over 15 years of experience in marketing and B2B content writing, specializing in IT, SaaS, and MarTech. She has authored 160+ articles for Stripo, covering topics like email production, brand consistency, data security, and deliverability. Alina is passionate about case studies and interviews, which allow her to connect with industry professionals.

Date: April 14, 2026 

Time: 5 PM UTC