Making all your emails accessible: Real-world challenges and practical shortcuts

Date: May 21, 2026

Time: 2 PM UTC

Many teams understand the importance of accessible emails, but struggle to implement it consistently. Between design constraints, code limitations, rendering issues, and tight deadlines, accessibility often breaks down in real workflows. 

Together with industry experts Mark Robbins, Mike Paciello, and Paul Airy, we’ll explore where accessibility issues most commonly appear, why they persist, and what teams can realistically do to improve without slowing down production.

We’ll discuss the current state of email accessibility, common mistakes across content, design, and code, email accessibility standards, and the trade-offs teams face when working within email client limitations. You’ll also learn which improvements have the biggest impact and how to prioritize accessibility when you can’t fix everything at once.

Finally, we’ll look at how AI and inbox changes are shaping the future of accessibility in email marketing, and what that means for how emails are written, structured, and experienced.

Here’s what you’ll learn:

1. Where email accessibility most often breaks in real production workflows.
2. Which accessibility issues are improving, and which remain persistent.
3. Common mistakes across content, design, and code, and how to avoid them.
4. Practical ways to improve accessibility in email marketing without slowing down production.
5. What to prioritize first when you can’t fix everything at once.
6. How AI and inbox changes are shaping the email accessibility standards.

Meet our experts

Mark is focused on supporting and educating the email developer community while promoting accessible, standards-based email development. An admin at the Email Markup Consortium and contributor to many open source email resources, Mark regularly shares his expertise online and through conference talks across Europe and the United States.

With over four decades of impact, he authored the first book on web accessibility, led key standards initiatives, and founded TPG. Mike continues to champion inclusive technology, helping organizations better serve people with disabilities.

For the last fifteen years, Paul has been at the forefront of advocating for accessible email. After turning to typography to enhance the recipient experience and writing his book, “A Type of Email”, he then looked at applying the Web Content Accessibility Guidelines to email, across design and development. As well as applying it in his own emails, he’s helped the industry do so through talks, webinars, and articles.

Meet our host

Dmytro is an entrepreneur with over 25 years of experience in software development, including 15 years in email marketing. He’s an expert in email marketing automation and a certified specialist in lead management and email messaging by Meclabs. Given how valuable modern emails can be, Dmytro focuses on helping marketers create these emails quickly and without coding.