Omnichannel marketing: Connecting onsite widgets and email campaigns
We’re launching a new webinar series on omnichannel marketing, starting with one of the most underestimated touchpoints: onsite widgets.
Onsite widgets and email marketing are often treated as separate tools. In reality, they work best as one connected omnichannel marketing system, where on-site interactions directly shape what happens next in the inbox.
In this webinar, we’ll explore the world of onsite widgets (popups, bars, and embedded forms) and how they can elevate your omnichannel email marketing strategy. This session will explore real-life examples, debunk common myths, and offer practical tips to help you enhance your customer journey and boost engagement.
What you’ll learn:
- Impact on the customer journey: Learn how onsite widgets fit into the “trust + journey” logic and where they create the biggest impact in your marketing omnichannel email marketing efforts.
- Real-world results: Hear real examples of how widgets are driving success in customer journeys, from awareness to conversion and retention.
- Myth-busting: Debunk the most common myths about pop-ups and discover what really works.
- Best practices: Get actionable insights into essential hygiene for successful onsite widgets, ensuring they enhance the user experience without causing damage.
- Quick wins for marketers: Practical omnichannel marketing campaigns you can launch to see fast results, and mistakes to avoid in your first month.
Plus, dive into advanced topics like personalization and gamification, and see how AI is shaping the future of pop-ups and onsite widgets.
Whether you're just starting to explore onsite widgets or looking to refine your approach, this webinar will equip you with the knowledge to make your omnichannel marketing smarter and more effective.
Together with Taras Talimonchuk, CMO at Claspo, and Dmytro Kudrenko, CEO and Founder of Stripo, we’ll discuss how to connect onsite widgets and email marketing into a single, cohesive omnichannel marketing strategy.
Meet our host:
Host
Dmytro is an entrepreneur with over 25 years of experience in software development, including 15 years in email marketing. He’s an expert in email marketing automation and a certified specialist in lead management and email messaging by Meclabs. Given how valuable modern emails can be, Dmytro focuses on helping marketers create these emails quickly and without coding.
Meet our speaker:
Speaker
Taras is an experienced marketer with a proven record in product and growth. He helps eCommerce brands to make popups a legit growth lever again, lifting opt-ins up to 26% and driving roughly +10% incremental revenue from email/SMS retention.
Date: February 19
Time: 2 pm UTC
Join the Webinar