Omnichannel marketing: How mobile apps make hundreds of millions on email
We continue our omnichannel marketing webinar series by exploring how mobile subscription apps connect web experiences, email messaging, and in-app journeys into one revenue system.
Mobile apps increasingly rely on email not as a promotional channel, but as a critical bridge between acquisition, activation, and long-term retention. The most successful subscription apps use email to carry user intent from the web to the app, recover abandoned subscriptions, and turn messaging into a predictable revenue engine.
In this webinar, we’ll uncover how leading mobile apps structure their Web2App → Email → Subscription funnel, why consent collection has become a core growth stage, and how omnichannel marketing strategies outperform traditional campaigns.
You’ll learn how subscription apps transform email into an always-on lifecycle channel that supports onboarding, re-engagement, and subscription recovery, all while maintaining deliverability and recipient trust.
Whether you work in mobile marketing, product growth, lifecycle marketing, or email production, this session will help you understand how an omnichannel marketing strategy drives measurable subscription revenue.
What we’ll cover in the webinar:
- Why email is becoming one of the strongest revenue channels for subscription apps.
- Why consent collection is a critical stage of the modern omnichannel marketing strategy.
- How abandoned subscription flows generate predictable incremental revenue.
- Short vs. long recovery sequences and how to match messaging to recipient intent.
- The 2026 playbook: AI-driven testing, journey orchestration, and outcome-based optimization.
Meet our speaker
Speaker
Oleg Lesov is the CEO of Reteno, a messaging automation platform that helps mobile apps grow subscriptions, improve retention, and increase revenue. With deep roots in product and marketing automation (previously CPO at Yespo) and a dedicated AI enthusiast, Oleg brings a visionary combination of product thinking and growth strategy to the subscription app space. He also hosts the Reteno Podcast, where he speaks with industry leaders about what actually works in subscription app growth: from lifecycle messaging and retention to AI and the future of marketing.
Meet our host
Host
Founder and CEO of Stripo. Dmytro is an entrepreneur with over 25 years of experience in software development, including 15 years in email marketing. He’s an expert in email marketing automation and a certified specialist in lead management and email messaging by Meclabs. Given how valuable modern emails can be, Dmytro focuses on helping marketers create these emails quickly and without coding.
Date: March 18, 2026
Time: 2 PM UTC
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