Email communication statistics: How data-driven email strategies enhance business engagement
Summarize
Our age is an internet-driven one. Recognizing this simple truth, business professionals use a full range of digital communication channels to reach out to consumers and promote their products and services. Despite the ever-growing role of phone calls, blog posts, and mobile apps, business emails remain an essential tool leveraged by entrepreneurs in their marketing efforts. But do companies’ investments in email design, phrasing of subject lines, crafting mobile-friendly emails, administering segmented campaigns, and other elements of a well-thought-out email marketing strategy actually pay off?
This article contains the latest email marketing statistics that showcase the efficiency of email campaigns as go-to instruments of modern communication and marketing.
Top 10 key email communication statistics you should know
First, let’s look at the email statistics indicative of the crucial role of this communication medium:
- In 2025, the number of email users worldwide was 4.55 billion, and it is anticipated to reach 4.97 billion within two years.
- The USA ranks first by the number of electronic messages sent daily, followed by Germany, India, Ireland, France, and the UK.
(Source: Statista) - The global daily number of sent and received emails surpasses 376+ billion.
- An average person receives 121 emails on their business email accounts, to say nothing of private emails.
- Three-fourths of adults use email at least once a month.
- Over 80% of organizations leverage email marketing campaigns as a staple of their business strategy.
- Nearly half of specialists in the field admit that email marketing is the most impactful tool they wield.
- Almost 90% of email marketers plan to increase their investment in email-related initiatives.
- Email click-through rates vary across industries, but on average, they are 2.5%.
- For each dollar spent on marketing emails, an average company gets $36 as the ROI.
After reviewing these general email marketing stats, we can home in on more specific key email marketing statistics.
Key indicators for effective personalized email communication
Tailoring your emails to meet the needs and requirements of your audience presupposes ditching bulk mailings, crafting personalized subject lines, sending automated emails triggered by certain customer behaviors, issuing tailored recommendations and relevant content, and more. To gauge the effectiveness of your personalization efforts, you should monitor the following metrics.
1. Click-through rate (CTR)
While the standard percentage of email recipients who click the links in emails ranges from 2% to 5%, personalized emails increase this figure by 41%.
2. Open rate
No matter how many people open messages they receive, subject line personalization increases this parameter by 26%.
3. Conversion rate
This KPI manifests the percentage of consumers who made a purchase, clicked a button, downloaded an app, or completed the step you want them to take. If you personalize the call to action in your email, conversion rates will soar by 202%.
4. Bounce rate
You should learn to distinguish between hard bounces, indicative of a permanent delivery failure due to an invalid domain name, a non-existent address, or deliberate blocking, and soft bounces stemming from temporary problems (full mailbox, message too large, etc.). Usually, the former stay around 0.21%, whereas the latter amount to 0.70% for non-personalized marketing campaigns. Personalization can significantly reduce these email marketing statistics.
Why email communication is essential for business growth
How does reliance on email communication impact the increase in major business growth parameters?
- the global email market is experiencing a rapid surge, displaying a solid CAGR of over 13%, and expected to reach $15.81 billion this year;
(Source: Statista) - emails are 40 times more effective for customer acquisition than social media;
- email revenue generation accounts for 25% of enterprises’ total earnings;
- consumers spend 138% more when they receive an email offer than those who weren’t contacted by email.
The role of email communication in customer loyalty
The longer a person stays with a brand, the greater their customer lifetime value is.
(Source: Taximail)
How instrumental is email marketing in nurturing customer retention and loyalty?
- conventionally, retention rates achieved through email range from 22% to 27%, which is at least twice that of other channels (social media, display ads, paid search, etc.);
- repeated purchases made through email account for 20% of total purchases, depending on the industry;
- workmanlike email campaigns help marketers keep the annual customer churn rate below the critical 25-30%;
- if 1-5% of customers participate in loyalty programs and redeem their rewards, you may consider your email campaign performance satisfactory.
How email communication drives eCommerce success
For online stores, email communication reigns supreme. Need any proof?
- in eCommerce, email ROI is the highest among all industries;
(Source: Flashy) - welcome emails sent by eCommerce organizations manifest a 50% open rate;
- among top eStore owners, 96% opt for email marketing because they believe it delivers the highest ROI compared to other tools;
- recover cart and browse abandonment emails can increase cart recovery rates by up to 15% and boost conversion rates from 10% to 25%.
Mobile vs. desktop email communication: What the data shows
As the number of mobile devices in the world grows exponentially, it is a felony for organizations to ignore these gadgets in their email-driven business strategies.
What picture do mobile email marketing statistics paint today?
- about two-thirds of people open their email via a mobile device;
(Source: Zerobounce) - mobile devices generate 20% of email revenues;
- 50% of people use the mobile versions of websites to make a purchase, and only 31% rely on desktops;
- if an email a person receives isn’t mobile-friendly, a typical consumer behavior for 50% of users is to delete the message.
Optimizing email frequency to improve engagement
Finding a healthy balance between peppering a consumer with messages and remembering them once in a blue moon is a tough row to hoe.
What do the numbers say about the frequency preferences of internet users?
- too-obtrusive emails are the primary reason 43% of people unsubscribe from mail-outs;
(Source: Zerobounce) - two or three times a week is an adequate frequency for receiving promotional emails, according to 28% of consumers;
- sending emails 2-4 times per month is a rule of thumb for nearly half of companies;
- most orders come from consumers who receive from 10 to 19 emails a month.
These numbers show that there is no universal “perfect” sending frequency. Subscribers tolerate frequent emails when content feels relevant, while irrelevant messaging quickly leads to fatigue. The real optimization challenge lies in aligning frequency with audience intent rather than following industry averages.
Email communication and employee productivity
By all accounts, email is a primary communication tool in business settings. How does it influence personnel productivity?
- 65% of employees spend from one to two hours of their working day exclusively on email management;
(Source: Zerobounce) - 85% of Americans admit to experiencing stress from reading and answering emails;
- unnecessary emails cause a productivity drop, resulting in enterprises losing approximately $650 billion annually.
A/B testing for email communication: How it improves results
When you send two versions of a message to two randomly selected audiences on your email list, you can figure out how a change in subject line or email content influences the outcome.
According to surveys, this testing technique has been beneficial for companies:
- about 59% of organizations conduct A/B email testing regularly;
- the most common indices to compare after running A/B email tests are click-through rate, open rate, and unsubscribe rate;
- when properly applied, A/B testing boosts email marketing ROI by 83%;
- A/B testing makes sense only if the audience is more than 1,000 email recipients.
The future of email communication in business
The advent of other interaction and promotional media has certainly somewhat diminished the role of email in business communication. Yet you can still find it a powerful tool if you stay abreast of the dominant trends in the niche.
Maximum automation of workflows
With the meteoric growth of consumer markets, a company can only handle its email marketing initiatives by automating the lion’s share of its email pipeline. This enables businesses to increase their email-generated ROI by a factor of 30.
AI-driven email personalization
The across-the-board adoption of artificial intelligence will allow organizations to delegate up to 89% of email routines to AI-powered tools. If you don’t want to lag behind your rivals in the fierce competition evident in today’s market, join in.
Note: With Stripo AI Assistant, you can reap the benefits of email production automation while maintaining the ability to review, edit, and customize each email. You can generate different email types, from digests to a series of webinar emails, to fit your marketing goals. Access the AI Assistant directly from the AI Hub menu on the left panel of your Stripo account.
Focus on security
Despite all attempts to combat malicious practices and phishing scams, the number of such sites is still staggering.
(Source: Power DMARC)
That is why companies place a heavy emphasis on email cybersecurity initiatives, such as Apple’s Mail Privacy Protection, anti-phishing protection by Barracuda Networks, and Mimecast’s DMARC analysis.
The spread of dynamic and interactive content
With all the polls, surveys, sliders, carousels, RSVPing, and other content elements, emails are gradually turning into mini-apps of a kind, enabling recipients to interact with them without leaving the inbox. As specialists have revealed, the ROI generated by messages with dynamic content is 258% higher than that of emails with static content.
Wrapping up
All the figures presented in this article demonstrate that email communication is a cornerstone of the mosaic of communication channels used by companies in their business and marketing projects. You can maximize its efficiency by employing high-end software. Join Stripo to obtain access to a set of user-friendly, no-code tools, thanks to which you can create compelling messages that will elevate your email marketing efforts to a new level.