This has become sort of a tradition for us to search for the best email marketing campaigns to inspire you. This year we showcase 22 nominations in email marketing. Check them out!
1. The brightest email banner award — KILLSTAR
It's vital to make your email marketing campaigns colorful and unique to attract recipients. The more eye-catching your banner appears, the higher the click-through rate. Such banners look amazing and grab subscribers' attention in no time. Just like the KILLSTAR's banner.
2. The most noticeable header award — MarketingProfs
Identification is an important part of your marketing strategy. Create a bright and visible header to help your email recipients remember who delivered the valuable content to their inbox. What are your thoughts on the MarketingProfs one? Indeed won't go unnoticed, right?
3. The funniest footer award — Really Good Emails
A copyright notice, contact information, a link to a privacy policy, your social media accounts, and the "Unsubscribe" link are common elements that you can find in the footer of almost any email. It's a timeless classic. But what happens if you spice it up a bit? Really Good Emails knows how to make the email footer amusing and memorable.
4. The most informative email award — The Penny Hoarder
Who owns the information, owns the world. Sharing is caring. You might think we simply list some well-known sayings, but we don't :). Penny Hoarder's email marketing campaign shows us how you can share useful information with your readers in an easy-to-access format.
5. The kindest email award — Life is Good
Both big and small businesses should support charity. There is a lot of sadness in the world; remind your customers that they can all contribute to shining a bright light in the darkness. Life is Good demonstrates how you can deliver important information to your email users and encourage them to give to charity.
6. The best-animated GIF award — Adidas
Animation is a key to better performance. GIFs are one of the best email features to attract your recipients. They can be used to demonstrate your product or service, draw attention to some special offers of yours, and simply embellish your email. Adidas's animated curtains are a great example of an attention-grabbing GIF.
7. The cutest email award — JACQUEMUS
Social media marketing puts a focus on the images you use to create content. Take a cue from JACQUEMUS's winter campaign, which featured a dog costume and a child cap, and consider some cute and cozy concepts to implement into your email marketing strategy.
8. The funniest image award — Dribbble
Your email marketing shouldn't look like a grumpy old man. Your subscribers will appreciate a bit of humor in their inboxes. A funny appearance can also help your email performance. Don't you enjoy Dribble's amusing banner? We do a lot :).
9. The most recognizable font award — The New York Times
In a marketing email, what does the average person notice at first? The sender's name, as well as the design of the email. Here are some of the reasons why font customization is important for brand recognition. Will you confuse The New Your Times font with someone else? We don't think so.
10. The best invitation email award — HubSpot
If you run an educational, B2B, or SaaS business, you will need to invite your subscribers to a webinar or event at some point. And, in order to do it effectively, you must outline what, where, and when you intend to make it happen. As seen in the HubSpot email, it's essential to present the topic briefly and include a clear CTA.
11. The best email digest — Goodreads
A lot of marketers send weekly emails or monthly ones as a digest. In this email digest, Goodreads offers books of various genres so that subscribers had plenty to choose from. Investigate your customers' product preferences and combine them in a beautiful and brief email digest.
12. The most extraordinary image award — Disturbia
Email marketing doesn't stand still. You shall amuse and engage your subscribers regularly. Make extraordinary content such as Disturbia to boost your open rates and conversions.
13. The best promo email for kids — Reserved
The world's population of children has reached 1.9885 billion! It means that many of your email subscribers are parents. Cute and cool children's content can boost your email engagement. Here is an amazing example from Reserved.
14. The best data visualization award — Morning Brew
Email marketing stats is always a win-win strategy. But who said numbers are all about boredom? Like Morning Brew, design your data email marketing campaign simply, clearly, and without unnecessary words.
15. The clearest subject line award — Udemy
We always emphasize how important interesting and brief subject lines are for the success of your email marketing campaigns. Udemy shows a succinct and straightforward subject line to entice recipients to read the entire email.
16. The best email layout award — Outdoorsy
Design responsive email layouts to tell recipients more about your company or products while avoiding long reads. Take Outdoorsy's email marketing campaign as an example. The company used vivid visuals and a structured email layout that looks amazing on both desktop and mobile devices.
17. The most helpful email award — Asana
Email marketers often use helpful blog posts to get closer to their audience and share educational content. And that will undoubtedly benefit your email marketing strategy. Demonstrate to your clients that you care about them, just like Asana did in their email.
18. The most nostalgic email award — MinaLima
Who said email marketers had to follow the latest trends only? Fashion repeats itself, so all previous trends will be restored sometime. So, choose your favorite design from the past and recreate it as you wish. MinaLima clearly shows that old is still gold.
19. The best hot topic email award — AWeber
While marketers send weekly emails with the latest news updates, they fill their messages with the most recent and up-to-date information. Did you notice the tweet or Instagram post with lots of likes and comments? If this content is related to your niche and interest your audience, you can use it and organically weave it into the email campaign. Check out how AWeber handled Elon Musk's sensational purchase.
20. The best welcome email award — Litmus
Your target audience has subscribed to your email list. Don't let fantastic opportunities pass you by. And, as Litmus demonstrates, begin with a warm welcome, followed by some valuable and enticing information that will assist your prospects in navigating through your products or services.
21. The most attractive color combination award — ColourPop Cosmetics
Monochrome color palettes are still a top trend. Why not incorporate it into your email marketing campaigns? Take a look at how ColorPop utilized a pink color scheme set and linked it to their new collection.
22. The best CTA button award — Mailсhimp
Clear and visible call-to-action is a vital part of your email marketing campaign. CTA is a "magic" button that tells your customers what to do instead of just closing your email. Thus make sure you worked properly on its appearance to make it as noticeable as Mailchimp did in their email.
How to make the best of email marketing campaigns
It might seem like the main rule for successful emails states, "The brighter, the better". But it's not entirely true.
The main rules are about following email design best practices and presenting the soul of your brand through relevant elements. Don't be scared to open your heart through email campaigns, or implement some bold idea you've been dreaming about for a long time. Your loyal audience will appreciate it.
Wrapping up
With the Stripo editor, any idea can come true. For that matter, we have a library of 1150+ templates to make your email marketing statistics go higher and help you speed up the production process.