Liubov Zhovtonizhko

A decade ago it was hard to imagine buying or selling a house or an apartment online. But today the situation is absolutely different. In fact, in 2020 a whopping 63% of buyers made an offer on a house before they had seen it in person, according to the New York Times. How do you communicate with clients then? Via email, because it is one of the most effective channels here. Because real estate email marketing is about communication at...

Today we will talk about subscription confirmation emails. The subject seems quite simple, but as one well-known banker said, “Simplicity is the hardest thing in business”. That is why we are not supposed to ignore the important aspects of our marketing activities even if they seem rather simple at first sight. Build a subscription confirmation email fast with the Stripo email templates Browse templates   What is a subscription confirmation email? The subscription confirmation email is a trigger email sent...

Is your audience in no hurry to purchase a product or view a service? Then last chance email newsletter is a great opportunity to remind clients of your proposal and speed up decision-making. To get your client interested in an email content from the first second, follow one rule — use less text and add more useful information. More details and examples in today’s article. With Stripo's prebuilt email templates, you build high-quality last chance emails fast Browse   5...

A welcome email is like a first date. Further relations depend on the first impression: If you make a mistake, there’s no way the second meeting is going to happen. Same with the SaaS businesses, if you win customers’ trust with the first welcome email, you’ll get a loyal audience, and as a pleasant bonus, — increase sales. Build your Welcome SaaS Welcome Emails fast by using Stripo's prebuilt templates Browse   In this article, we'll take a look at...

Personalized offers in emails have already replaced generic promo emails. Probably, because they increase conversion by 10-14%. Or because we all treat our subscribers with respect and want to provide them with only relevant content. To build one, you need to know users’ preferences, interests, and lots of other useful information about them. In this article, we will tell you how to collect data for using in email marketing, and how to use it for building newsletters that your consumers...

Making a good newsletter is not an easy thing. It is important to take into account the subject line, color, font style, content, images, videos, and more. Even a smiley face can affect the outcome. Relying on your taste only is obviously a way to lose. So, you need to go the other way. Email A/B testing comes to the rescue. In this article, you will learn how to run email AB tests, the complexities of A/B testing, and the...