Liubov Zhovtonizhko

A welcome email is like a first date. Further relations depend on the first impression: If you make a mistake, there’s no way the second meeting is going to happen. Same with the SaaS businesses, if you win customers’ trust with the first welcome email, you’ll get a loyal audience, and as a pleasant bonus, — increase sales. Build your Welcome SaaS Welcome Emails fast by using Stripo's prebuilt templates Browse   In this article, we'll take a look at...

Personalized offers in emails have already replaced generic promo emails. Probably, because they increase conversion by 10-14%. Or because we all treat our subscribers with respect and want to provide them with only relevant content. To build one, you need to know users’ preferences, interests, and lots of other useful information about them. In this article, we will tell you how to collect data for using in email marketing, and how to use it for building newsletters that your consumers...

Making a good newsletter is not an easy thing. It is important to take into account the subject line, color, font style, content, images, videos, and more. Even a smiley face can affect the outcome. Relying on your taste only is obviously a way to lose. So, you need to go the other way. Email A/B testing comes to the rescue. In this article, you will learn how to run email AB tests, the complexities of A/B testing, and the...

Today, public interest in environmental problems has only grown and we cannot but talk with you about the upcoming Earth Day. Precisely, about the email newsletter for this date: What is inappropriate in such emails, and what should be included, how to make the email unique. We will also analyze 15 interesting Earth Day email examples from different businesses. Reach out to your customers with high-quality Earth Day email that you build in no time with Stripo templates Use this...

While I was preparing this article, I decided to analyze what other smart people write in their articles about email marketing for SaaS. And what I read mostly was “Way too many competitors on the market. You need to bend over backward to succeed”, “You need to think strategically every day till the end of your life”, “Diversify or die”.  Sounds quite depressing, right?  I don’t like depressing articles. Why not help our readers and save you from reading pessimistic...

Sometimes it feels like email marketing is overflowing with different tricks. And yes, not all of them work. Internet marketers and small business owners know many tips on how to increase open rates, increase clicks, and reduce unsubscribe rates. But what about increasing sales? One way to do this is by using e-coupons. Thanks to these "not some useless pieces of paper", you also can increase sales, let customers actively shop, and recommend you to their friends. In this article,...