Case study: How a multi-service healthcare organization transformed email communication with Stripo
Summarize
Email communication in large organizations is always challenging. It involves distributing large volumes of information to groups of people working in varied environments and using different devices to do their jobs. Now consider that this information often relates to patients’ health, which makes clarity and speed of understanding critical. Everyone involved must be able to quickly absorb and correctly interpret the message. Sounds complex? It is, but it’s far from impossible.
In this article, we explore how Nascentia Health, one of Central New York’s leading home healthcare providers, manages this process effectively with Stripo’s help.
Expert
Meet the company
Nascentia Health is one of the largest home healthcare providers in Central New York, delivering skilled nursing and therapy services, along with home health aide support, directly in patients’ homes. The organization operates under the motto, “Delivering innovative care where it matters most, at home.”
Nascentia provides managed long-term care across 48 counties statewide, and offers Medicare Advantage Plans in 15 counties. Established in Syracuse in 1890, the agency combines 135+ years of home healthcare experience with a strong regional presence and has over 700 staff members across Syracuse, Rome, Rochester, Buffalo, and Albany.
The challenge: Ensuring clarity and consistency in large-scale healthcare email communication
Nascentia Health has grown significantly over the past decade, expanding its reach across New York State. As the organization scaled, email communication became even more critical, particularly given its geographically dispersed team.
Internal communication was a major obstacle, as messages were distributed to a broad spectrum of employees, from clinicians in the field to administrative staff in the office, so had to remain clear and easy to follow. In the absence of standardized design tools, these emails frequently lacked a strong structure, logical flow, and visual clarity.
Before the organization began using Stripo, maintaining consistent and effective communication across a large, multi-service healthcare organization was a significant challenge. With many departments, a wide range of programs, and varied audiences, it was difficult to preserve a constant brand voice while adapting messages to different needs.
Another key pain point was communicating complex healthcare and insurance information. Limited layout and design capabilities often led to key details being buried in long blocks of text, thereby reducing readability.
On top of that, inconsistent email rendering across devices and email clients made it harder to provide a cohesive, professional experience, particularly for staff and stakeholders who primarily accessed emails on mobile devices while working in the field.
Community outreach and event-related emails created additional complexity. When visuals, hyperlinks, or calls-to-action were added, there was no assurance they would render consistently across various devices and email platforms.
The solution: Implementing a flexible Outlook-friendly email editor
Nascentia Health began looking for an email builder that could meet its requirements and help the organization handle all email communications at a consistently high standard.
Their key selection criteria included:
- cost-effectiveness, as resources must be used responsibly in a healthcare and non-profit environment;
- no need for specialized technical expertise, allowing non-technical team members to create and manage emails;
- compatibility with Outlook and other Microsoft products. Making sure emails displayed correctly in Outlook and fit naturally into existing workflows was a critical requirement;
- collaboration tools that allow several team members to create and edit emails together while preserving a consistent brand look and feel;
- strong customer support, because fast and reliable assistance enables teams to move quickly and confidently when questions or issues arise.
Stripo stands out for its strong combination of affordability, flexibility, and ease of use. It enables teams to create professional, responsive emails that work seamlessly in Outlook and across other email clients, without the cost or complexity of many enterprise-level platforms.
The most valuable features of Stripo for the Nascentia Health team were template building and drag-n-drop content blocks. These capabilities enable creating professional emails regardless of technical skill level. The ability to save and reuse templates significantly reduces production time and helps maintain brand consistency across all communications.
The organization also values the flexibility of importing custom graphics, using stock images, embedding GIFs and links, and incorporating features like countdown timers for events.
Note from Stripo:
In Stripo, you can easily add interactive elements to your emails. For example, embedding a countdown timer takes just a few clicks. These timers display consistently across devices and email clients, ensuring a smooth subscriber experience. Stripo’s dynamic timers are fully customizable, allowing you to adjust their design and settings to match your campaign goals.
Stripo’s customer support played an important role during onboarding and throughout use, consistently providing fast, helpful assistance. Thanks to responsive support, the team quickly overcame challenges and continued sending professional emails without disrupting their workflow.
The workflow: Building a structured, template-driven email process
Nascentia Health has been using Stripo for the past four years to support its email communication processes. Today, the organization communicates with several core audiences via email. These include internal teams across Nascentia Health, such as clinical staff and field-based caregivers, corporate teams, internal committees, partners, supporters of the charitable foundation, and corporate development efforts.
The email list reaches over 1,000 recipients and is supplemented by additional targeted lists for events, fundraising, and internal initiatives. Emails are sent weekly, with different messages tailored to specific audiences.
Most often, Nascentia Health uses Stripo for internal communications, including a weekly CEO organizational update, department and clinical staff updates, committee communications, and organization-wide announcements. Email is also a key channel for supporting fundraising initiatives and events organized by the Nascentia Health Charitable Foundation.
(Source: Email by Nascentia Health)
With Stripo, the team creates well-designed, mobile-responsive emails that render seamlessly across devices, from tablets used by clinicians in the field to smartphones and desktop computers in the offices.
Nascentia Health has developed and actively uses different templates and layouts tailored to specific audiences and purposes. This approach allows subscribers to adjust the message’s tone, structure, and content hierarchy while maintaining a consistent visual identity. Predefined layouts help ensure that information is presented clearly and consistently, making emails easier for recipients to scan and understand.
Reusable modular elements for recurring content, such as headers, contact information, calls to action, and event details, are particularly valuable for the team. These elements can be quickly inserted and updated as needed, saving time and reducing the risk of errors. This modular approach helps maintain accuracy and brand consistency while enabling efficient email production.
Note from Stripo:
Stripo also enables you to create your own module library. Reusable elements can be added to emails and modified whenever needed, simplifying workflows and ensuring uniform design across communications. To save a block as a module, select the element you want to reuse and store it in your module library. It will then appear in the Modules section of your account, ready to be used in future campaigns.
The outcomes: Faster production, stronger engagement, and more precise internal alignment
Nascentia Health’s email communication has evolved significantly thanks to Stripo. Previously, some updates were shared as Word documents or simple, text-heavy emails that felt unpolished and were often overlooked by recipients.
Stripo enabled Nascentia Health to present information in a way that truly reflects the quality, professionalism, and care behind their work. With Stripo, the organization’s email communication became something the team could be proud of, aligned with the organization’s strengths, and designed to encourage real engagement with the content.
The team also noticed clear improvements in both efficiency and engagement. Email production time decreased significantly, and the overall process became much more streamlined and collaborative.
(Source: Email by Nascentia Health)
Here’s one example Nascentia Health shared with us of an email created with Stripo, helping achieve an important goal:
Wrapping up
With Stripo, Nascentia Health can take the same pride in its email communication as in the care it delivers. The email creation process has become faster and more efficient, while the messages themselves are now more polished, structured, and easier for recipients to navigate.
Prebuilt templates and saved modules can be reused across campaigns, ensuring that every email remains consistent and recognizable, even when created by different team members. At the same time, Stripo provides confidence that emails will render correctly across all major email clients and devices.
As a result, the team can spend less time troubleshooting design and formatting issues and more time focusing on what matters most: delivering innovative care where it matters most, at home.