Case study: How a neonatal educational organization improves email design and reaches more clinicians with Stripo
Summarize
Email plays a key role in how nonprofit healthcare organizations engage with doctors, share educational opportunities, and support their communities. At Stripo, we aim to understand how our editor helps teams optimize email creation.
Neopeds Academy shared how Stripo makes email creation clearer, faster, and more consistent. In this case study, we examine how the organization uses Stripo to streamline design workflows, maintain a professional brand, and engage with the expanding global neonatology community.
Expert
Meet the Neopeds Academy
Neopeds Academy is a Canadian organization that supports neonatologists who work with newborns and premature babies. Its mission is to provide healthcare professionals worldwide with the best training, based on real-world practice and accurate data, so they can make informed decisions more quickly at critical moments.
The organization promotes point-of-care ultrasound diagnostics and physiologically oriented approaches in its daily work. This helps doctors act with greater confidence and precision, thereby saving more children’s lives.
To make all this work possible, Neopeds Academy requires strong communication. Email is one of its primary channels for maintaining an active professional community and sharing knowledge, educational materials, and updates.
Email newsletters help Neopeds Academy achieve several significant goals. They enable the team to:
- share educational materials, recent research, and practical clinical knowledge;
- coordinate workshops, training programs, and joint projects;
- engage supporters and transparently communicate updates about the organization’s work;
- quickly communicate important information during events and training sessions.
The challenge: Simplify email creation and make it more professional
For Neopeds Academy, email is more than just a communication channel. The organization uses it to educate doctors, share news, coordinate programs, and support the neonatal care community. However, as Neopeds Academy expanded, it became apparent that emails needed to appear modern, be easily readable, and be quick for the team to create. This required a flexible design and a workflow that wouldn’t hinder regular communication.
Before Stripo, the team worked with a limited set of templates, which meant they had to make do every time to ensure the email looked good. Creating custom elements was too time consuming, and the platforms they worked with were confusing and not always user friendly.
The most challenging part was creating emails with dynamic or interactive elements. These required a lot of effort because they required extensive customization and precise layout.
The solution: Choose a flexible, user-friendly editor built for efficient design
Neopeds Academy discovered Stripo while searching Google and YouTube for tools that would streamline email design and speed up the process. The organization needed an editor with professional templates, a clear interface, and flexible settings, and Stripo met these needs completely.
The platform offered a wide selection of templates, intuitive design tools, and the ability to create interactive elements. This immediately simplified their work: The team began composing emails more quickly, experimenting with visual elements, and no longer wasted time struggling with cumbersome interfaces.
Neopeds Academy found Stripo particularly valuable because it allowed the nonprofit to save resources while improving the quality of communications, which are crucial for training doctors and supporting the community.
(Source: Email by Neopeds Academy)
The workflow: How the team builds a workflow and creates campaigns
Neopeds Academy’s audience is large and diverse. It includes neonatologists, pediatricians, respiratory therapists, nurses, trainees, international partners, and the broader neonatal care community. To stay connected with all these groups, the organization regularly sends educational emails, conference and webinar announcements, news digests, and branded campaigns.
The workload is substantial. The team sends two to three newsletters per week to over 10,000 subscribers. Therefore, it’s important not only to have a beautiful design but also a clear, user-friendly workflow that helps maintain momentum and consistent communication.
Today, Stripo is part of the Neopeds Academy marketing team’s daily workflow. All campaigns are created and customized directly in the editor, from the layout to the final visual details. The platform simplifies collaboration, making it easy to share drafts within the team, discuss edits, and refine the design.
(Source: Email by Neopeds Academy)
Results: Faster email production and stronger support for educational programs
After switching to Stripo, the Neopeds Academy team quickly noticed that the email campaign creation process became more predictable and convenient. They identified several key improvements that directly impacted their daily work and the development of their educational programs.
Efficiency and time savings:
- Stripo didn’t make things instant, but it significantly simplified each step of creating emails.
- Saved blocks help quickly assemble recurring content fragments. This is especially important for frequent emails.
- With a more streamlined workflow, the team can devote more time to their core mission: training, community support, and program development.
Note from Stripo:
In the Stripo editor, you can create your own library of modules to suit your needs. To do this, select a block in your email template that you frequently use, such as the footer, and save it as a module. Then, use it in new emails without losing its technical parameters or brand consistency.
A higher-quality and consistent visual style:
- The team adheres to a minimalist design to ensure emails are clear and easy to read.
- Disabling responsiveness helps control the appearance of emails across all devices, ensuring the design always displays as intended.
- Pre-made templates and a modular structure help the team quickly assemble professional-looking, consistent layouts for every campaign.
Impact on campaigns and the community:
- Email creation has become faster, and the overall design quality has improved.
- Engagement levels remain stable, which is especially significant given the frequency of emails.
- Stripo helps Neopeds Academy strengthen key initiatives, particularly seminars, which enable more specialists to learn about training opportunities and join programs.
(Source: Email by Neopeds Academy)
Wrapping up
Using Stripo, Neopeds Academy has built a convenient, clear, and sustainable email creation process. The team can now focus on what really matters: training neonatologists and supporting the community, rather than struggling with complicated templates or technical edits. Stripo helps deliver information on time, promote educational projects, and stay connected with a wide audience, which increases the organization’s global impact.