Alina Samulska-Kholina

The Stripo is studying how teams work in email marketing agencies to understand how Stripo can be more useful to agencies and email marketing subdivisions in simplifying and speeding up workflows. To do this, we communicate with our clients, among whom there are email marketing agencies.  This time, we were interested in improving the workflow of email marketing agencies and processes of communication with clients so that they receive the promised results and recommend you. This article will be helpful...

Email drip campaigns have long been a must-have element of integrated email marketing because they help convert new prospects into loyal customers and interact with those who have already become your clients. We will tell you why email drip campaigns are needed and what problems they help to solve in marketing when they must be used. We also provide email drip campaign examples for inspiration and clear steps to start using them. What is an email drip campaign? An email...

Since people began to use email for personal and business correspondence actively, email fraud has emerged. Most likely, you have at least once received emails from wealthy distant relatives with the same last name as yours. But if cybercriminals' tricks seem ridiculous, compromising business email is a modern method that uses technology and such a weak link as the human factor. According to IC3's 2022 report: the potential total loss from cyberattacks and incidents has grown from $6.9 billion in 2021...

BIMI and blue tick are recommended by market experts, and I believe this trend will become a mandatory practice over time as it creates a safe email space for all of us. Dmitry Kudrenko, Stripo’s CEO. In September 2023, Stripo received BIMI and Gmail’s blue verified checkmark, which means that now, all emails sent from the “stripo.email” domain will contain the brand logo and a blue checkmark. This is what it looks like when you open the email from a verified...

Are you an email marketer and dream of reducing the time you spend on operational tasks, such as building regular emails, to leave more time for ideas, strategies, and creativity? We at Stripo understand you and know how to do this because we have been through this ourselves and reduced the time an email marketer spends on creating an email from 2.5 hours to 30 minutes. The Stripo editor modular architecture helped us solve this problem. Read how it worked...

Affiliate marketing is, on the one hand, a popular way for companies to attract new customers and, on the other hand, a good source of passive income stream for affiliate partners. If you are just starting your journey as an affiliate marketer and want to figure out whether you should connect a communication channel such as email, as you need to work out how to contact an affiliate program and distribution service, which you should use when preparing an email,...