Case study: How Cooperto clients increased email sending by 200% after integrating Stripo

The restaurant industry is reaching a new level in the era of digitalization. Restaurant patrons are no longer impressed by in-app QR code menus, attractive email newsletters with promotions, or other digital customer engagement methods. To maximize marketing opportunities, restaurant owners often use specialized platforms.

Cooperto, an Italian restaurant marketing platform, shares how integrating Stripo as a white-label plugin transformed their email marketing. A modern editor built directly into the system allowed restaurant owners to create more professional campaigns faster, resulting in a 200% increase in email volume.

Meet the company

Cooperto Software is an Italian platform designed to simplify restaurant reservation management and marketing efforts. It helps restaurant owners increase bookings, attract new customers, and consistently grow revenue, and currently serves approximately 400 restaurants across Italy.

With Cooperto, users can manage reservations and create marketing emails directly within the system. Over the past year, clients have created and sent approximately 6,000 email campaigns using the software, making email communications an important part of their marketing efforts.

Challenge: Add an advanced email editor to the platform

Before integrating Stripo, the Cooperto platform offered only a basic email tool where users could add text and a single image. Campaigns were sent using a fixed template, which restricted what restaurant owners could do. Since Cooperto aims to be the most comprehensive marketing platform for the Italian restaurant industry, filling this gap became increasingly significant.

Restaurant owners increasingly require full-featured email marketing capabilities, and there was a real risk that some would turn to competitors for more complete solutions. Additionally, the integration aligns with Cooperto’s long-term vision of offering an all-in-one marketing environment. 

The primary goal was to provide customers with an easy yet comprehensive tool, one that would enable them to customize emails effortlessly and build high-quality campaigns without requiring technical or design skills. 

Integrating an advanced editor became a strategic priority to support both user’s needs and the company’s product direction. Without a more advanced email editor, Cooperto risked losing customers to competing platforms that offered richer marketing tools.

Selection: The main criteria for the integrated editor

To address this, Cooperto evaluated several SaaS-ready editors. Stripo emerged as the strongest option due to its ease of implementation, extensive features, and a pricing model that aligns with its growth plans. 

During the selection process, Cooperto focused on two main criteria:

• ease of use for restaurant owners with varying digital skills; 
• ease of integration for the Cooperto technical team. 

The team conducted the evaluation, configuration, and integration entirely internally, relying on Stripo’s documentation without requiring direct consultation. 

Integration: Step by step according to the documentation

Integrating Stripo into the Cooperto platform was quick and straightforward. The technical implementation required no significant complexity, allowing the team to complete the integration within a short timeframe.

The most time-consuming step was preparing the base email templates and preloading them into the editor. This setup was essential for streamlining the campaign creation workflow. As a result, restaurant owners can now build professional emails in just a few minutes, without starting from a blank canvas.

Here's how the integrated email editor currently works:

Step 1: Users enter a campaign name and select a template category.

Step 2: They choose a template scheme for email.

Step 3: Users change the information in the pre-built template while maintaining an attractive design.

Step 4: They check the preview of the result.

To ensure the editor met customer needs, the team streamlined the interface by limiting certain advanced features and providing preconfigured templates that load automatically. This enables restaurant owners to create comprehensive campaigns in just a few minutes, without requiring design or technical skills. 

For more advanced users, Stripo’s full capabilities remain accessible, offering deeper customization when needed.

Results and impact: More effective email production for restaurant owners

After integrating Stripo, Cooperto's customer email creation process has undergone significant improvement. This change has improved customer retention and has strengthened the platform's role in Cooperto's marketing strategy.

Key results include:

• +200% increase in emails sent compared to the previous year (before Stripo was integrated);
• higher customer satisfaction, supported by consistent positive feedback;
• faster production workflows thanks to optimized preloaded templates.

The most valuable feature is the ability to preload structured templates. With an optimized layout, restaurant owners can complete their campaigns in minutes and still produce engaging emails free of technical errors.

Wrapping up

Integrating Stripo as a white-label plugin allowed Cooperto to offer its clients a comprehensive, modern email marketing solution directly within its platform, without the need for in-house development. Offering more than a simple editor has become a key competitive advantage: restaurant owners can now create professional campaigns in minutes using intuitive tools and optimized templates.

With increased email volume, improved customer retention, and consistently positive reviews, it is clear that the Stripo plugin plays a vital role in Cooperto's mission to become the most comprehensive marketing software for the Italian restaurant industry.