Top-12 email marketing courses to enable Brazilian professionals take their careers to the next level

The typical salary range for email marketers in Brazil is between R$2,500 and R$10,000 monthly (Glassdoor). Have you ever wondered why a few individuals earn R$2,500 monthly, while others earn four times this amount?

Perhaps the reason is that certain individuals “send out emails,” while others conduct systematic sales, implement automation, and work with analytics:

• know how to plan email campaign results;
• aren’t afraid to report on the results of business email campaigns;
• maintain the reputation of domains and companies, and much more.

If you're planning a career in email marketing in Brazil or are already looking to take it to the next level and wondering where to learn how to do so, this article is for you.

Key takeaways

1. In Brazil, email marketers’ salaries can range from R$2,500 to R$10,000 per month, depending on company size, location, the number of responsibilities, and experience level.
2. To better understand the specifics of email marketing in Brazil, select courses created by Brazilian experts who are well-versed in local trends and specifics.
3. Consider courses from international platforms to obtain practical knowledge of global email marketing best practices and how to use popular tools.

Why is email marketing training essential for a career? 

Let's examine the salary figures in more detail. The following figures are estimates compiled from public salary databases (Glassdoor, TalentUp, Jobicy) and industry reports. They vary depending on company size, location, and experience level.

The following are key factors that affect salaries and workforce size:

• experience: senior specialists with expertise in automation, segmentation, and copywriting can earn significantly more;
• location: major urban centers — such as São Paulo, Rio de Janeiro, and Curitiba — offer higher salaries;
• specialization: professionals skilled in analytics, CRM integration, and complex workflows are in higher demand and command higher salaries;
• employment model: freelancers and consultants often work on project-based or performance-based compensation and, thus, earnings can vary widely.

Of course, experience comes with age, but progress will take much longer without a solid knowledge base. Therefore, if you want to grow and advance your email marketing career, in addition to exploring the resources with useful content on email marketing in Brazil, which we reviewed in the previous article, consider taking courses to ensure rapid growth.

You might also like

Top 10 email marketing resources for Brazil (Plus key influencers to follow)

What makes email marketing courses special for the Brazilian market?

The key principles of email marketing are common to all countries and regions, and thoroughly studying and understanding them is vital. However, by selecting courses designed for Brazilian email marketers, you incorporate a crucial component — knowledge and understanding of local market-specifics, particularly

• Brazilian trends and realities, the particulars of using email marketing for business;

• the general linguistic and cultural context;
• legal norms and restrictions that exist for Brazilian email campaigns;
• platforms and tools tailored to the Brazilian market;
• approaches to teaching and information delivery.

The use of Portuguese or subtitles in the courses also influences the choice. When one wishes to deeply explore a new area, it will be difficult to use a language other than our native one.

Email marketing courses from Brazilian platforms and creators

We’ve compiled a selection of courses from Brazilian platforms and creators, thus ensuring you’ll find the perfect fit for your needs right now.

1. Email marketing and automation course (RD Station University) 

Email marketing and automation by RD Station University is a free, in-depth, two-hour course from RD Station. The course covers campaign planning, selecting and configuring tools, re-engaging inactive customers, A/B testing, and identifying key email marketing channel metrics. The course emphasizes email as a key marketing channel that is more effective than social media in attracting customers and teaches how to use automation to maintain an effective subscriber base and achieve real results. Upon completion of the course, RD Station issues a certificate.

2. Email marketing course: Using an automation tool (Alura) 

Email marketing: Using an automation tool by Alura involves an eight-hour Portuguese-language course taught by PR specialist Leticia Watanabe on the Alura platform. The course teaches you how to select and configure email automation tools, set up sending domains, create landing pages for lead generation, and import/segment contact lists. You also learn how to develop automated email sequences for each stage of the sales funnel, thereby increasing qualified lead generation and conversion rates. Upon completion, you receive a certificate of participation.

3. Email marketing course (Senac EAD)

Email marketing course from Senac EAD is a 30-hour online course designed for those who want to become email marketing professionals. The course covers basic marketing concepts, strategies, different types of emails (newsletters, transactional, and others), copywriting techniques, email delivery mechanisms, and key campaign metrics. Students also learn how to select platforms and automate email sending. This course is a paid one; upon completion and achieving a 70% passing rate, a certificate is issued.

4. The complete email marketing course with MailChimp (Udemy)

The complete email marketing course with MailChimp by Diego Dávila on Udemy is a Portuguese-language course that encompasses all aspects of email marketing, from the basics to advanced. The course covers everything from building a contact list from scratch, creating lead magnets and landing pages, to email automation, A/B testing, and compelling copywriting. The course demonstrates how email marketing works as a business’s customer acquisition and sales channel.

5. Course called “Email marketing that sells” (Udemy)

Email marketing that sells by Lincon Beraldo on Udemy is a short 37-minute Portuguese course on creating high-converting email campaigns. The course is free of charge. The instructor demonstrates how to structure email newsletters, improve sender reputation to prevent them from ending up in spam, analyze key metrics, and engage subscribers. The course includes practical strategies for both beginners and those who already use email marketing.

International email marketing courses with Portuguese translation or subtitles

In this section, you will find courses from global platforms in Portuguese or with Portuguese subtitles.

6. The email marketing course with a certificate (Selzy)

The email marketing course with a certificate from Selzy is a free Portuguese-language course offered by the email marketing platform Selzy that is designed for beginners and small business owners. The course consists of 10 modules (24 video lessons), encompassing everything from the basics to conversion strategies. The topics include creating emails your audience will want to read, building an email list from scratch with minimal effort, and optimizing each campaign for business results. Each module includes practical exercises and a quiz. A certificate is issued upon completion.

7. Course “Email marketing 101” (Pipedrive Academy)

Email marketing 101 course by Pipedrive Academy is a free introductory video course from Pipedrive, available in English with Portuguese subtitles. In about an hour, you’ll master practical fundamentals — how to create and segment effective contact lists, avoid spam filters, plan email content and design, and measure results. The course is a practical introduction to email marketing, thereby enabling sales and marketing professionals launch effective campaigns. If you are registered on the platform, you'll receive a certificate upon completion.

8. Digital marketing professional certificate course (Coursera/Google) 

The digital marketing professional certificate course is a full program in Portuguese (six months; paid) created by Google on Coursera. While this is a comprehensive digital marketing course, Module 4 entitled “Out of the Inbox: Email Marketing,” contains over 25 hours of lessons dedicated exclusively to email marketing. It covers everything from basic concepts to advanced strategies; upon completion, you'll receive a certificate from Google.

9. Email marketing certification course (HubSpot Academy) 

Email marketing certification by HubSpot Academy is a free international HubSpot course with Portuguese subtitles focused on inbound email marketing. It includes approximately three hours of video that covers best practices from strategy to implementation — creating segmented lists, engaging campaigns, and analyzing metrics. Due to the platform’s widespread popularity, the course is popular among Brazilians seeking official certification.

10. Email marketing A to Z (Skillshare)

Email marketing A to Z by Skillshare is a collection of courses on the Skillshare platform provided in English with Portuguese subtitles and organized into four main lessons. The course covers email automation, campaign optimization, personalization, and creating effective emails. It’s ideal for dynamic learning, although a Skillshare subscription is required for full access.

Bonus: The best practical email marketing courses in English

If you are ready to study in English, you can take courses from international platforms that have a proven track record in global email marketing. You’ll find a large selection of such courses in this article. Pay attention to the courses related to email design and email production. 

11. Introduction to email production course (Stripo/Udemy)

Suppose you are a beginner in email marketing without any HTML skills and want to learn how to design stunning emails and amaze your subscribers. In that case, Stripo’s Introduction to email production course is for you. You will learn how to create amazing emails without coding skills with the Stripo drag-n-drop email builder, export emails to different platforms — such as ESPs and CRMs — test emails across various email clients, and other email production topics. This course is free of charge.

You might also like

Case study: How a Brazilian marketing agency optimized email creation using Stripo

12. Foundation: Email design excellence (Holistic Email Academy)

For beginners in the email marketing industry who want to master the basics of email design and create their first email, the joint course from Holistic Email Academy and Stripo Foundation: Email design excellence is ideal. During the 1.5 hours of lectures in the course, you will master all the basic skills required to create an email with high engagement and conversion rates.

Wrapping up

Email marketing training enables professionals to remain abreast of new trends and technologies and receive relevant information from industry experts. While understanding global tendencies is essential, it’s always worth considering local specifics. If you’re working in the Brazilian market, include courses from Brazilian experts and platforms in your training plan.

Make regular training and consistent practice a habit, and your success and career growth will follow.