50years of change, one month of insights

From mass campaigns to AI-powered personalization, email marketing has come a long way. Join us this month for expert-led webinars, deep-dive articles, and candid roundtable discussions on what we’ve gained, what we’ve sacrificed, and how to make email work for you today. Plus, get access to our exclusive Starter Pack—the must-have guide for those just starting their careers in email marketing or team leads guiding newbies on their teams.

Email marketing’s evolution: A story of gains, losses, and what’s next

  • The major milestones of email marketing: From the first marketing emails to today’s advanced strategies. Learn what changed, how it evolved, and how it shaped user experience as we know it today.

  • The trade-offs of progress: Every innovation in email marketing brings gains and challenges—we’ll explore what changed, why it matters, what was sacrificed, and what we might want back.

  • The future of email in the GenAI era: Will AI-driven automation unlock new opportunities, or will it take away the human touch?

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Email Marketer's Code guide

Every challenge, every success, and even every mistake shapes our expertise. In the Email Marketer’s Code guide, top industry experts share their most valuable insights, real-world experiences, and practical strategies to help you master email marketing.

Four live events: A month to inspire your email marketing

This is more than a webinar series—it’s your chance to engage with industry experts, ask questions at a roundtable, gain valuable tips, and tackle the industry’s hottest topics together.

Join us to:
  1. dive into key aspects of email marketing design;

  2. learn from practitioners sharing real experiences and proven strategies;

  3. explore trends and innovations with experts in live discussions.

Exclusive webinar with email expert Keith Kouzmanoff “Mastering email deliverability: Strategies for reaching the inbox”

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Exclusive webinar with skilled Ryan Phelan “Email design that converts: Best practices in 2025”

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Exclusive webinar with expert Justin Khoo “Interactive emails: When they help and when they hurt”

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Roundtable with industry leaders: Email personalization—finding the right balance

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Exclusive webinar with email expert Keith Kouzmanoff “Mastering email deliverability: Strategies for reaching the inbox”

Keith Kouzmanoff, is a recognized authority in email marketing, serving as the email administrator at Inter7 Internet Technologies and one of the original members of the DMA Email Experience Council, with over two decades of expertise in the field.

Watch the webinar.

  1. How email authentication, list management, and content optimization shape deliverability today.

  2. The most common deliverability mistakes — and how to avoid them.

  3. How sender reputation and authentication standards have evolved.

  4. The non-obvious steps that can seriously improve your inbox placement.

Exclusive webinar with skilled Ryan Phelan “Email design that converts: Best practices in 2025”

Ryan Phelan, managing director at RPEOrigin, will draw on his extensive experience working with global brands like Hewlett-Packard, Microsoft, and Capital One to provide valuable insights and practical advice. Expect a thought-provoking discussion that touches on various aspects of email marketing, from flawless design to best practices and future innovations.

Watch the webinar.

Exclusive webinar with expert Justin Khoo “Interactive emails: When they help and when they hurt”

On June 17 at 3 PM UTC, join us for a live webinar featuring Justin Khoo, a renowned expert in interactive email design. As the creator of FreshInbox and founder of ProofJump, Justin brings a wealth of knowledge on the benefits and challenges of interactive emails. He’ll explore when interactivity enhances your message and when it might detract from it, discuss common pitfalls like testing, accessibility, compatibility, and tracking, and compare the performance of interactive emails to static ones. Real-life examples of interactive email campaigns will also be showcased to provide practical insights.

Register now to secure your spot!

Roundtable with industry leaders: Email personalization—finding the right balance

Join our special guests Anna Levitin, CRM and lifecycle marketing lead at DoorLoop, Chad S. White, author of Email Marketing Rules, Jasper Van Laethem, sr. email marketing strategist and co-founder of The Future Funnel, and moderator Dmytro Kudrenko, founder and CEO of Stripo, as we explore the power—and pitfalls—of email personalization.

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  1. Are we personalizing the right moments in the customer journey?

  2. What data should go into your CDP and what’s actually worth using?

  3. What customer signals predict conversion and how to capture them fast?

  4. What’s really working with AI and automation across channels?

  5. How do marketers measure the impact of personalization on revenue, retention, and growth?

Starter Pack: Your essential guide to email marketing

  • Where to start: A clear roadmap for newcomers.

  • Essential tools and resources: Get up and running fast.

  • Expert insights: Top email marketers share their best practices on:

    1. crafting engaging, conversion-driven copy;

    2. writing subject lines and preheaders that maximize open rates;

    3. personalization that feels human, not robotic;

    4. using GenAI for content creation;

    5. effective briefing to reduce revisions and errors;

    6. brainstorming techniques for fresh email ideas;

    7. smoother collaboration between marketing, design, and development.

Email marketing month: A month of knowledge, insights, and fresh ideas

Insightful live events, top experts, real case studies, and deep dives into the most relevant email marketing topics. This is more than just content—it’s an opportunity to rethink your approach, discover new strategies, and ask questions to those shaping the future of the industry. Join us to get inspired, learn, and grow!

You can increase platform engagement and long-term retention by helping users achieve quick wins and see real results.
Alero Ayanru, Email Marketing Consultant and Team Lead at a Digital Sales Agency.
Setting up trigger emails—testing the right content, timing, and strategy—was no easy task. But the effort paid off, increasing our number of paying customers by 10x.
Viivika Lumberg, CMO at CostPocket, Freelance email marketer.
Engagement should be considered the main metric that matters, as opposed to open rates or other superficial indicators.
Dame Bizimoski, Email Deliverability Associate at Senders.
Some mistakes in email marketing don’t just hurt engagement—they cost businesses real money. The key is learning from them before they become too expensive.
Dmytro Kudrenko, Founder and CEO of Stripo.
Accessibility needs to be included in the design process from the start.
Luke Glasner, Email Marketing Consultant, MS, Owner of Glasner Consulting.
The key is making the value exchange clear—if consumers understand the benefits, they’re more willing to share their data. Combine that with trust in your brand, and their willingness increases even more.
Jasper Van Laethem, Sr. Email Marketing Strategist, Speaker, and Educator.
Nobody knows what Google's algorithm is. Anyone to pretend that they do know what Google is looking for is short-sighted.
Keith Kouzmanoff, Leading email marketing strategist.
If you do not localize your emails, you’re missing an important factor of personalization.
Anna Levitin, CRM & lifecycle marketing Lead at DoorLoop.
Customers need a reminder of why they chose your brand in the first place, but simply repeating the same old message may not work. Reintroducing your value in a fresh, creative way can make it feel new and exciting.
Oli Clifford, Email strategist and copywriter.
Vetting your tools and service providers is crucial. Managing complex campaigns across multiple systems requires the right support and capabilities. Don’t just trust promises—make sure your tools can truly deliver.
Brian Riback, a veteran MarTech and CRM Optimization Consultant and the CEO of Labrador.

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