Hello and happy New Year 👋
Thank you for being with us through 2025. Whether you built one email a month or shipped campaigns every day, we’re glad Stripo was part of your workflow. We hope the year ahead brings steady growth, calmer deadlines, and more time for work that actually matters.
At the start of 2025, email creation still looked familiar for many teams. You opened a blank template, added blocks one by one, adjusted styles manually, copied layouts from old campaigns, and double-checked that nothing broke along the way. Speed depended on experience, and scale often meant repeating the same work again and again.
Over the year, this approach began to change. Instead of assembling emails piece by piece, teams started building connected workflows. Creation moved closer to a system in which structure, style, content, and collaboration were already in place before the first draft appeared. Less time was spent on setup and fixes, and more time was devoted to the email itself.
Our focus throughout 2025 remained clear and practical:
- faster creation without losing control;
- safer collaboration without locking teams down;
- easier scale without constant reworking.
This annual report walks through the key changes that supported this shift. Not every small update is listed here.
Creation speed changed first: AI as a starting point, not a shortcut
At the beginning of the year, some people had one recurring problem: the blank canvas. Even experienced teams spent time deciding where to start, how to structure an email, and which past campaign to reuse. In 2025, this was the first thing we addressed.
What changed?
The AI Assistant and AI Hub have become a real entry point for building campaigns, not an add-on or a final polish step.
Instead of starting from scratch, teams could begin with a clear structure and build on it from there:
- AI Assistant generates emails based on editable outlines, so content remains flexible and easy to adjust;
- layout, copy, and structure are created as a draft, not a locked result;
- styles can be inherited from existing templates, helping teams stay on brand from the first screen;
- language selection and progress tracking are built into AI flows, helping with multilingual campaigns and long-running projects;
- AI Hub works on mobile, making it possible to review, adjust, or continue work outside the desktop editor.
Control and trust
Speed only works when teams trust the output and the process behind it.
Throughout the year, we focused on keeping AI use predictable and safe for different roles and industries:
- role-based access lets admins decide who can use AI features and where;
- prompt logging controls allow teams in regulated environments to manage how data are handled.
AI shortened the time it takes to start an email, but didn’t take control away from the team or replace human decisions.
Visuals and interaction moved inside the editor
As campaigns grew more complex, teams felt the friction of jumping between tools. Images were created in one place, interaction logic in another, and accessibility checks were performed elsewhere. In 2025, we pulled these steps back into the editor.
Visual creation
Image work no longer requires a separate workflow. Visuals could be created where emails are built and adjusted in context:
- AI image generation became available directly inside the editor;
- multiple image models are supported, so teams can choose what fits their use case and style;
- alt text can be generated during image creation, reducing the risk of missing accessibility basics.
This eliminated extra handoffs among designers, marketers, and content editors.
Interactive content in real campaigns
Interactive elements stopped being edge cases and became part of everyday production:
- AMP carousel and accordion blocks are fully available in the new editor;
- AMP forms support feedback collection, polls, quizzes, and contact capture directly inside the inbox;
- AMP games added from the Stripo website now are saved as modules, ready for reuse without requiring code duplication.
Teams can test interaction, layout, and fallback behavior in one environment, rather than stitching pieces together.
Accessibility reality check
Accessibility remained a practical topic throughout the year:
- the email code generated by the editor follows accessible patterns by default;
- many checks still require manual review through the UI;
- a built-in accessibility checker is prepared as the next step to support teams during the design stage.
Visuals, interaction, and accessibility work started to happen in one place, reducing tool sprawl and review loops.
Modular design became the production backbone
As teams scaled their email output, copying blocks between templates became insufficient. In 2025, modular design shifted from a convenience feature to the core production model.
From blocks to systems
Modules moved out of individual emails and into a shared workspace:
- a dedicated Modules page and Module Library made it easier to review, update, and reuse approved components;
- the editor adopted module-first behavior, so saved modules are immediately available during editing;
- synchronized modules retain visibility rules and display conditions when reused across emails.
This allowed teams to treat modules as stable building parts instead of disposable fragments.
Safer teamwork
As more people touched the same templates, protection became as important as reuse:
- element locking lets designers protect structure while allowing content edits where needed;
- curated module workflows help brands keep approved layouts consistent across projects and teams.
Designers can focus on structure, marketers on content, and no one worries about accidentally breaking a layout.
Build once, reuse safely, and maintain predictable production even as teams grow.
Collaboration without friction
Email creation rarely happens alone. Designers, marketers, managers, and clients all need to review the same draft. We focused on simplifying the process within the editor, eliminating extra files, screenshots, and side conversations.
Reviews that fit real teams
Feedback now lives where the work happens, not around it:
- commenting supports mentions and notifications, so the right people see feedback without extra pings;
- anonymous commenting lets clients or partners review emails without accounts or onboarding;
- comments clearly indicate whether they apply to desktop or mobile views, reducing back-and-forth during responsive edits.
This made reviews clearer and reduced the need for follow-up messages asking what a comment referred to.
Shared visibility
Approvals no longer depend on screenshots or static previews:
- live collaboration preview shares a real-time view of the email through a link;
- reviewers see updates as they happen and can comment in context;
- version history became more reliable for tracking changes and signing off updates;
- the same commenting flow is available inside the plugin, so embedded workflows match the main editor.
Teams can review, adjust, and approve documents without juggling multiple tools or duplicating files. Feedback moved closer to the work, reducing meetings, rewrites, and “final_final” versions.
Scale required structure beyond the editor
In 2025, many teams used Stripo not only to build emails, but also to support full campaign delivery. This required a clearer structure around how emails are shared, previewed, secured, and reused beyond the editor itself.
Campaign surfaces
Emails were no longer the only output:
- landing pages can now be built in Stripo using the same editor, modules, and brand styles as emails;
- pages are shared through existing Share views, so teams do not manage separate publishing tools;
- email and landing page work remain aligned, which helps keep campaigns consistent across touchpoints.
This reduced handoffs between tools and made it easier to launch full campaigns from a single location.
Inbox and delivery context
More attention was paid to how emails appear before they are opened:
- Gmail Promotions tab annotations became easier to manage from the editor;
- product carousels, deal annotations, pricing, and preview-specific subject lines help emails stand out in the inbox;
- updates followed Google’s latest requirements, so teams did not need to adjust code manually.
This helped marketers plan visibility, not just content.
Ecosystem and governance
Growth also meant tighter control and cleaner operations:
- new and updated exports removed manual steps when sending emails to ESPs, CDPs, and storage platforms;
- a dedicated Security page brought access rules and restrictions into one place;
- payments, regional billing options, and the template marketplace supported teams across regions and budgets.
All of this made scaling more predictable without adding process overhead. Stripo supported larger teams and wider workflows while keeping setup and daily work simple.
Wrapping up
2025 helped reduce repetitive work and protect what teams build every day. AI, modules, and collaboration did not grow as separate features. They came together as one system that supports faster creation, safer reuse, and clearer teamwork.
Accessibility and stability set the direction for what comes next. The groundwork is already in place, and 2026 will continue moving toward more predictable editing, clearer checks, and better support for every recipient.
Thank you for shaping Stripo through real feedback, daily use, and honest requests. Your input directly influences what we build and how we improve it.
See you in the new year.