Marketing automation is virtually impossible without integrated email campaign capabilities. That’s why a CRM system, which is the center of such automation, requires a functional and easy-to-use email builder so that customers can have all the necessary tools in one place.
Adam Peterson, founder and CEO of VipeCloud CRM, explains how and why VipeCloud CRM chose to use the Stripo editor as a fully integrated white label within the system.
Expert
Meet the company
VipeCloud is a comprehensive franchise CRM platform for sales automation and customer relationship management (CRM) that is designed for franchisors, franchise consultants, marketing agencies, and small businesses. Its primary goal is to simplify daily communication and development processes. The platform integrates email and SMS marketing, sales funnels, planning, automation, and team collaboration into a single, intuitive, and user-friendly CRM system that is both powerful and easy to use for every client.
Today, VipeCloud is used by thousands of clients across various industries and has established a strong position in franchise sales and marketing. VipeCloud clients send millions of emails monthly, including personalized messages, full-fledged marketing campaigns, newsletters, and automated email series.
Challenge: Finding an email editor for integration
Email plays a key role in how VipeCloud clients manage communications, engage with prospects, and conduct marketing activities. Millions of emails are created and sent monthly, convincing VipeCloud that the platform needs an email creation interface that can accommodate the pace and diversity of these workflows.
VipeCloud needed to integrate a best-in-class email editor that would seamlessly integrate with CRM and have the following capabilities:
- allow clients to easily create high-quality, professional emails;
- be scalable;
- support a variety of email styles; and
- be easy for users to learn.
Therefore, VipeCloud required a “drag-n-drop” editor that would blend seamlessly into the platform while providing sufficient customization flexibility. Without this feature, the company struggled to retain customers against competitors who already had such built-in tools.
Solution: Adding the Stripo plugin
When evaluating potential solutions, VipeCloud focused on finding an editor that met several key criteria:
- a clean “drag-n-drop” experience;
- mobile-friendly designs without extra effort;
- reusable building blocks and templates;
- strong reliability and stable APIs;
- something that non-technical users could learn quickly; and
- sample templates to help customers get started fast.
VipeCloud chose the Stripo plugin because it provided the flexibility needed to embed the editor directly into the platform. This made it a natural fit for VipeCloud’s goal of offering a seamless, modern email-building experience inside its CRM.
Security was also a critical requirement. Stripo’s documentation, architecture, and overall approach to data protection gave VipeCloud confidence that the integration would be both secure and reliable for its users.
Stripo offered exactly what we were looking for: a polished, intuitive editor with the right level of customization and a solid plugin we could embed directly. The balance between ease of use and advanced features made it stand out.
The integration of the Stripo plugin into VipeCloud was smooth and straightforward, allowing the team to embed the editor quickly without disrupting ongoing development. The migration process required minimal adjustments, and everything worked reliably from the start. This made it easy for both VipeCloud’s team and clients to transition to the new builder with confidence.
Results: Improvement in email production
Since integrating the Stripo plugin, VipeCloud has seen a clear improvement in how users create and manage their email campaigns. VipeCloud users can now easily create beautiful email campaigns. They could also optimize their software and save money by canceling existing subscriptions to separate email marketing platforms. Moreover, customers noted in their reviews that they appreciated how easy it was to learn how to use the email builder and get started with it without any special training.
The most valuable results include:
- faster email creation — thanks to the intuitive “drag-n-drop” content blocks;
- consistent mobile responsiveness across all templates;
- the ability to load templates as landing pages, expanding how users leverage their content;
- positive user feedback, with customers highlighting how easy it is to build great-looking templates; and
- higher customer value, as marketing agencies now use VipeCloud and Stripo to deliver email marketing services.
The Stripo email editor has become a crucial element that enhances VipeCloud’s capabilities, strengthens its offerings in the CRM market, and contributes to customer growth.
Wrapping Up
By integrating the Stripo plugin, VipeCloud can now deliver a modern, intuitive email creation interface that seamlessly integrates with its CRM system. Thanks to the scalable “drag-n-drop” editor, robust architecture, and a user-friendly setup process, VipeCloud customers can now easily create millions of emails monthly.
The integration enhanced the platform’s value, reduced the need for external tools, and enabled customers to easily create professional, mobile-friendly templates. For VipeCloud, Stripo has become more than just a feature; it’s a strategic advantage that improves customer service and drives long-term growth.
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