Blog hightlights: Email design tips for boosting efficiency

Creating visually stunning and effective email campaigns is essential for standing out in crowded inboxes. Whether you're launching your first campaign or refining an existing strategy, your emails should look professional and drive engagement. We’ve gathered essential email design tips to help you capture attention from the very first glance. A compelling subject line is crucial—it should be short yet powerful, ideally between 30-50 characters for mobile and up to 100 for desktops. While many marketers aim for the inbox tab, the promotions tab isn’t necessarily a bad thing—it provides a preview of your content, which can boost curiosity and open rates.

When it comes to typography, choosing the right fonts ensures a consistent and professional look across different email clients. While some web fonts may not display properly, reliable options like Arial, Tahoma, Verdana, Trebuchet, Georgia, and Times New Roman offer broad compatibility. Color contrast is another key factor—using distinct colors for CTA buttons makes them stand out, increasing clickability on both desktop and mobile. Ensuring your buttons are properly sized and spaced improves user experience and engagement.

Interactive elements can take your email marketing to the next level. Embedding polls, surveys, or quizzes creates an engaging experience that encourages audience participation. Want more expert tips? We’ve compiled 10 additional email design strategies to help you refine your campaigns and boost performance. Check out our special article for all the details.