Best email newsletter platforms

Omnisend

Omnisend is a top-notch email marketing platform tailored for eCommerce businesses. It boosts your marketing efforts with advanced automation, precise segmentation, and personalization alongside supporting multichannel campaigns including SMS and push notifications.

Pricing and rating

Omnisend’s pricing model is flexible, offering a free plan for starters and various paid options for growing businesses. Prices start at $16/month for the Standard plan, catering to medium-sized businesses, and go up to $59/month for the Pro plan, ideal for high-volume senders. For the most current pricing and offerings, check Omnisend’s website. 

TrustRadius, G2, and Capterra highly rate Omnisend for its comprehensive features and user-friendly interface.

4.4 (Admired for its eCommerce integration and multichannel marketing features)

Pros and cons

• Pros:
  • powerful email automation;
  • advanced segmentation capabilities;
  • multichannel support beyond email;
  • personalized email content for better engagement.
• Cons:
  • expensive for businesses with a large number of contacts;
  • complexity in setting up advanced features.

ActiveCampaign

ActiveCampaign stands out as a holistic customer experience automation platform, melding together email marketing, automation, and CRM functionalities. It is crafted to empower businesses to connect with customers through highly personalized, automated marketing journeys.

Pricing and rating

ActiveCampaign’s pricing spans from the Lite plan at $29/month for basic email marketing and automation features to the Enterprise plan at $259/month for comprehensive tools, including custom reporting and HIPAA support. Plans are scalable and designed to grow with your contact list and business needs. Consult ActiveCampaign for tailored pricing options. 

TrustRadius, G2, and Capterra applaud ActiveCampaign for its robust automation and CRM capabilities.

4.6 (Outstanding for its advanced automation and CRM features)

Pros and cons

• Pros:
  • exceptional automation and CRM features;
  • extensive integration options with over 900 apps;
  • predictive sending and advanced lead scoring;
  • 24/7 chat and email support.
• Cons:
  • pricing can escalate with increasing contacts;
  • the wealth of features may overwhelm new users.

Campaign Monitor

Campaign Monitor simplifies email marketing with a user-friendly platform, boasting complete customization and a powerful drag-and-drop email builder. Its unique AI Writer tool helps tackle writer’s block, enhancing the creation and frequency of email campaigns.

Pricing and rating

With plans starting at $11/month for the Lite version, Campaign Monitor makes professional email marketing accessible. The Essentials plan at $19/month offers unlimited emails, whereas the Premier plan at $149/month provides advanced features and support. These plans cater to various business sizes and needs, emphasizing flexibility and value. 

TrustRadius, G2, and Capterra highlight Campaign Monitor for its ease of use and innovative features.

4.3 (Praised for its design capabilities and customer support)

Pros and cons

• Pros:
  • easy-to-use drag-and-drop email builder;
  • mobile-optimized email templates;
  • AI writer for content assistance;
  • comprehensive template management for teams.
• Cons:
  • advanced features require the Premier plan;
  • limited integrations compared with competitors.

Beehiiv

Beehiiv is revolutionizing the newsletter platform space, focusing on growth and monetization for publishers. It combines user-friendly design and publishing tools with powerful features for audience expansion and revenue generation, all while providing insightful analytics.

Pricing and rating

Beehiiv’s pricing is structured to support newsletters at every stage: Launch is free for up to 2,500 subscribers, Grow is priced at $42/month for up to 10,000 subscribers, and Scale is $84/month for up to 100,000 subscribers, with each tier offering more advanced features. Enterprise solutions come with custom pricing for large-scale needs. 

TrustRadius, G2, and Capterra acknowledge Beehiiv for its innovative approach to newsletter growth and monetization.

4.6 (Valued for its focus on newsletter growth and monetization)

Pros and cons

Pros:

• comprehensive editing and design tools;
• effective growth and monetization strategies;
• world-class analytics for performance tracking;
• a wide range of features for newsletters of all sizes.

• Cons:
  • free plan limited to 2,500 subscribers;
  • more advanced features locked behind higher tiers.

ConvertKit

ConvertKit is a dynamic creator marketing platform crafted for bloggers, podcasters, YouTubers, and other online creators. It simplifies audience engagement and monetization through user-friendly automation, digital product sales, and comprehensive tools for growth.

Pricing and rating

ConvertKit makes getting started easy with a free plan for up to 1,000 subscribers. For those needing more, the Creator plan starts at $9/month for up to 300 subscribers, and the Creator Pro plan starts at $25/month, offering advanced features such as subscriber scoring. Prices are adjusted based on subscriber count, ensuring scalability. 

TrustRadius, G2, and Capterra appreciate ConvertKit for its focus on the creator economy, offering versatile tools for audience growth and engagement.

4.5 (Highly rated by creators for its automation and segmentation capabilities)

Pros and cons

• Pros:
  • intuitive landing pages and opt-in forms;
  • powerful email marketing and automation features;
  • direct sale of digital products and subscriptions;
  • strong segmentation and personalization options.
• Cons:
  • pricing can quickly increase with subscriber count;
  • advanced features reserved for higher tier plans.

Mailchimp

Mailchimp is an all-encompassing email marketing and automation platform perfect for businesses of all sizes. It excels in connecting businesses with their audience, automating marketing campaigns, segmenting customers, and providing insightful analytics to drive decisions.

Pricing and rating

Mailchimp’s flexible pricing includes a free plan for beginners and scales up with the needs of your business: Essentials plan from $13/month for basics plus A/B testing, Standard from $20/month for advanced insights, and Premium from $350/month for comprehensive marketing tools. Each plan is designed to grow with your business, offering features that cater to a range of marketing strategies. 

TrustRadius, G2, and Capterra highlight Mailchimp for its robust feature set and user-friendly interface.

4.3 (Noted for its comprehensive features and scalability)

Pros and cons

• Pros:
  • a wide range of email marketing and automation tools;
  • advanced segmentation with predictive capabilities;
  • creative assistant and customer journey builder enhance campaign effectiveness;
  • extensive integrations with other apps and services.
• Cons:
  • premium features come with a high price tag;
  • the platform can be overwhelming for beginners due to its extensive features.

AWeber

AWeber caters to small businesses and entrepreneurs with its email marketing services, focusing on ease of creation and sending, subscriber management, email automation, and campaign analytics to streamline digital marketing efforts.

Pricing and rating

AWeber offers a free plan for newcomers, with paid plans starting at $12.50/month for the Lite package and escalating to $899/month for the Unlimited plan. Pricing tiers are designed based on subscriber count, encompassing advanced features, analytics, and support as you scale. 

TrustRadius, G2, and Capterra highlight AWeber for its robust template selection and automation capabilities.

4.2 (Recognized for its robust features tailored to small businesses)

Pros and cons

• Pros:
  • user-friendly drag-and-drop email builder;
  • effective subscriber segmentation and management;
  • comprehensive analytics for tracking engagement;
  • a wide range of integrations with other platforms.
• Cons:
  • pricing escalates with subscriber count;
  • some features may lag behind competitors in innovation.

MailerLite

MailerLite is an all-encompassing email marketing service known for its simplicity and effectiveness. It offers tools for everything from campaign creation and automation to segmentation and analytics, tailored for novices and seasoned marketers to drive engagement and sales.

Pricing and rating

MailerLite’s free plan supports up to 1,000 subscribers, with paid plans starting at $10/month for unlimited emails and advanced features. The pricing structure is designed to grow with your business, offering solutions from basic email marketing to full-fledged eСommerce integration. 

TrustRadius, G2, and Capterra highlight MailerLite for its affordability and user-friendly interface. 

4.4 (Appreciated for its user-friendly interface and affordability)

Pros and cons

• Pros:
  • intuitive drag-and-drop and rich-text editors;
  • advanced automation and segmentation capabilities;
  • effective landing pages and pop-ups for lead capture;
  • direct newsletter monetization through Stripe.
• Cons:
  • limited features on the free plan;
  • advanced features require higher tier plans.

Substack

Substack revolutionizes content creation by offering a straightforward platform for newsletters and podcasts, enabling creators to monetize directly through subscriptions. It emphasizes ease of use, allowing creators to focus on content without worrying about technicalities or distribution.

Pricing and rating

Substack is free for publishing, taking a 10% cut from paid subscriptions. This model supports both free and premium content creators, offering a straightforward path to monetization. 

TrustRadius, G2, and Capterra acknowledge Substack for empowering independent creators with direct audience engagement. 

4.3 (Based on its simplicity and direct monetization features)

Pros and cons

• Pros:
  • simple setup for newsletters and podcasts;
  • direct monetization through subscriptions;
  • full editorial control and ownership;
  • built-in audience growth tools.
• Cons:
  • revenue share model may not suit all creators;
  • limited customization options for advanced users.

Flodesk

Flodesk is an email marketing platform that combines design elegance with simplicity, making it perfect for businesses and creators eager to captivate their audience. With its intuitive tools, including a drag-and-drop email builder and stunning templates, creating visually appealing emails is effortless and requires no prior design or coding expertise.

Pricing and rating

Flodesk offers a straightforward, flat-rate pricing model at $38/month for email marketing and $26/month for eСommerce, with unlimited emails and subscribers. A free trial is available, giving users full access to explore its capabilities. 

TrustRadius, G2, and Capterra appreciate Flodesk for its focus on design and user-friendly experience. 

4.5 (Derived from user reviews emphasizing its design-first approach and ease of use)

Pros and cons

• Pros:
  • user-friendly email design tools;
  • efficient workflow automation for subscriber engagement;
  • advanced segmentation for targeted campaigns;
  • high-quality, customizable templates.
• Cons:
  • pricing may be higher than some competitors for small lists;
  • limited analytics and reporting features compared with other platforms.