Months of work on our interactive module generator were not in vain, and we are ready to present you with a new game you can create, namely the Scratch game. Let's take a closer look at what kind of game it is and how to generate it in a few clicks.
Our generator gives you a module with a game that contains the following:
- AMP version of your email. Works in Gmail, Yahoo, and FairEmail;
- interactive fallback. Works on all devices and email clients that have support for HTML5 and CSS3. Works in Apple Mail and Samsung Email;
- text fallback version. Works in email clients that do not have support for HTML5 and CSS3, such as some Outlook apps.
What is this game about?
Does everyone know lottery tickets where you need to scratch the circles to reveal the numbers necessary to win? We decided to make a similar element that will help add intrigue to your emails and make receiving promo codes and other gifts more interactive.
You can write any message to the recipient and hide it behind a cover that the user has to "scratch" using the mouse cursor or a dedicated button.
It’s a great game mechanic allowing you to:
- entertain your recipients;
- grant promo codes in an engaging way;
- make revealing information more fun;
- create a sequence of emails where each reveals information about future events through a scratch game.
How to generate a scratcher
The process of creating a game takes only a few minutes and does not require any coding knowledge from you. Let’s dive right in.
Game settings
1. You can write a message or leave a promo code in the first block.
2. All texts can be tweaked as you like (size, color, bold).
3. A colored cover will hide this text; the user must scratch it to reveal your message. You can change the color of the cover and the style of other elements using the Appearance button.
4. Add a “Scratch” button to make the scratching process automatic once the user clicks it.
Fallback message
Our generator will automatically generate a fallback message that you can use for email clients that do not support interactive content.
We described how to add your generated module in our “How to create interactive content without code hassle” article in the “Step 6. Use your generated content” section. Check it out to see how it’s easy to implement in your email.
Wrapping up
The Scratcher game is a simple but great way to make your emails more interactive and increase the engagement of your recipients. As you can see, you can generate such an element in a few minutes without any technical knowledge.
We do not stop there and continue to actively develop our generator, and in future updates, we will show you even more diverse games to use in your email newsletters.