In this article, we'll explore the nuances of creating a mobile email signature for your newsletters. What should you include? How can you make it appropriate for mobile screens? These are the questions we will answer.
So, you've decided to add an email signature to your template. The design is ready, and everything looks great. Now it's time to remember about mobile devices and how to adapt them to mobile screens. According to statistics, 26 to 78% of all emails will be opened from mobile devices, so taking care of optimizing the signature design for mobile devices is not an option, but a necessary step. In this article, we'll dive into the ins and outs of a perfect mobile email signature. What does it contain? How to make it look good on mobile screens? Let's dive right in.
(Source: Stripo template)
Main elements of a professional email signature
Before adjusting your email signature for mobile phones, it is worth mentioning what makes a flawless email signature. These elements are a must-have if you want to create a signature that delivers useful information.
Name and position
As any personal business card has a name, so does the email signature. There's no use in an email signature if your recipient won't discover your name from it. Besides that, it's a good practice to add your position or a job title as well, so your recipient can know what kind of specialist you are and how you can help them. The one and only scenario when there's no need for name and position is when your email signature is made from the whole company perspective. If that's your way, the company name will do the job.
Main contact information
Now it's about time to bring the main course. This is the main information every recipient is looking for when scrolling down your email to your signature. The basic information for your business email signature includes your phone number, email, website address, and other contact details that will allow the recipient to stay in touch with you or your company.
(Source: Stripo template)
Additional contact information
"The more the merrier" is a proverb that you can apply to contact details you want to add to your email signature. The more means of communication you add to your email signature, the better chances your recipient will contact you using the most suitable way for them. Additional contact information may include links to social networks, fax number (if used), location of your physical office, and so on.
Your photo or company logo
It is rare to find an email signature without a photo, as it is a full-fledged business card that represents you. If you are creating an email on your own behalf, it is best to use your own photo to humanize your email as a whole. In cases of creating a company-branded email signature, you cannot do without your company logo, as this is a distinctive sign of your business that gives recognition to the entire email.
Check out this ultimate guide on creating a flawless email signature:
Tips for creating a professional mobile email signature
Now we know what should be included in your mobile signature. But knowing the main ingredients isn't enough to make a flawless email signature that will look good on mobile screens. These tips will help you avoid mistakes on the road to a mobile-friendly email signature.
Keep it short and simple
Nobody wants to read a poem in your professional email signature. Recipients come to read it to learn ways to communicate with you. To save time, you can rely on a free email signature generator that ensures your design remains concise, mobile‑friendly, and visually consistent across devices. As a result, the bare minimum for any signature is a name and a method of contact. But if you need a signature to be more professional, you can include additional contact methods, physical address, photo, or logo, and so on.
(Source: Stripo template)
Don't overfill your signature with content. Firstly, the space in your professional signature is limited, so you'll probably have to sacrifice something for the sake of readability and the neatness of the design. Secondly, signatures are read to get acquainted with your contacts. It's highly unlikely that your recipients want to read large texts or fancy quotes in your signature.
Keep in mind the size of your images
If you decide to use images in your custom email signature, there's a small catch you should be aware of. Most mobile displays have a fairly high resolution. So, to avoid images becoming blurry, it is best to create images with a resolution twice the target (company logo, photo, essential branding elements, and so on) to create a mobile-friendly email signature.
Besides that, to ensure your image appears crisp on all screen sizes and resolutions, use scalable formats like SVG for logos or icons. This will prevent pixelation on high-resolution screens like those found on modern smartphones.
Optimize long addresses
When designing an email signature, you should pay close attention to the text. You may be lucky and your address may be quite short, which will not create problems when designing. In other cases, if the address is quite long, consider splitting the address line into 2, 3, or even 4 separate lines. This will allow you to fit your address and make it readable on most mobile devices.
And the cherry on top, using custom short links instead of long, generic ones, allows for better control over how your brand is presented. It keeps the signature more in line with your brand's identity, which is particularly important in professional settings.
Use links wisely
If you or your company have many social media accounts and you want to add them all to your email signature as buttons, then most likely the buttons themselves will have to be reduced in size, and recipients will have to zoom in to click on them.
So, instead of adding 6 different small social icons, it is better to add 2–3 of the most important ones and make them larger on the mobile client. In addition, it is better to shorten long website or social media links using special tools or design them as buttons with social media icons. This way, you not only save space but also make the overall visual of the email signature more beautiful.
(Source: Stripo template)
Keep in mind dark mode
Dark mode has been around for a long time and is becoming more and more popular every year. According to statistics, 82% of mobile users use dark mode if it is available. Not all desktop email clients support it, and yet many people prefer the traditional white background, with dark mode often enabled by default on mobile email clients.
To make sure you are fully prepared, always test your email signatures. Pay attention to how your colors look in dark mode: text colors may change and become ugly or difficult to see. In addition, your images may get a white background or become completely unreadable.
Check out these tools and tips for previewing your emails and email signatures in dark mode:
Use an email signature maker
If you don't have time to design your own email signature, you can always turn to special tools, like a mobile email signature editor, that will help you create a professional email signature without coding or design skills. For example, Stripo has a special free email signature generator to help you out.
In this free email signature generator, you will find everything you need to create the one that will suit your email design. Convenient email signature templates will help you set the main look of your email signature. Detailed content settings will help fill the mobile email signature with the necessary information. And to spice things up, you can change the design of social media buttons to match your vision of the email signature. And it's all wrapped up in an intuitive one-page interface that allows you to generate email signature templates in three easy steps.
Wrapping up
It's clear that optimizing your email signature for mobile devices is no longer optional — it's essential. With more recipients accessing emails on smartphones and tablets, ensuring your email signature looks great and functions seamlessly across all mobile devices is a must.
By implementing the best mobile email signatures, you not only enhance the recipient experience but also ensure that your professional identity is presented clearly, no matter where your recipients are viewing it. Whether you’re adding social media links, logo, or creating a simple text-based signature, making sure it’s mobile-friendly can significantly boost your email's effectiveness. Take the time to optimize your mobile email signature and make a lasting impression on every device.
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