How to Add a Countdown Timer in Your Email

Hanna Kuznietsova
How to Add a Countdown Timer in Your Email
5 (100%) 2 votes
How to Add a Countdown Timer in Your Email
September 28, 2018 | 1,728 views

The big news! From now on, you can embed a countdown timer in emails right within our editor. It’s totally websafe and works correctly on all types of devices and in most email clients. You may set the color, the font, the background color.

But before you dive into adding timers in your emails with Stripo, I want to shed some light on the reasons why we need them in our newsletters and provide you with the best examples.

Why do we need countdown timers in email newsletters?

Normally, they are used to fulfill the missions, mentioned below:

1. To bring anticipation in teaser emails

We have heard about the power of anticipation. By sending out teaser emails, we make prospects anticipate our product launch. But how would they know when the Day X comes? The simplest and one of the most effective ways to do it is to add a countdown timer in emails.


With this email, Malooka does not tell us what is about to happen, nor who is coming. But we know the exact day and the exact time. So we will impatiently wait for this day to come.

Many famous brands come to this trick when announcing new products’ release.

2. To make product launch more effective    

Once you decide to announce a brand new product launch, you hold a presentation. Then, normally a few days/weeks later, you run a pre-order. And countdown timers in emails are a perfect way to inform the prospects about how soon this day will come.


With this email, the Click-fill-A announced the day when the pre-order started. It did not reveal all the features this new app was about to possess, but they mentioned once again they would let the customers know when the app would be there.

3. To announce sales

First of all, when we announce sales, we need to set the dates and notify our customers about them. Sadly, but some companies still say “Three days left”, that’s it. No matter when customers open the emails — Monday or Friday, they still see this copy. Customers may only guess when the sales start and when they end. Whilst email countdown timers show in real-time how many hours the prospect has to buy something from you.

The mandatory condition to encourage customers to commit a purchase at our online store is appealing to emotions in promo emails. The sense of urgency is an emotion, too.

So, in other words, when announcing sales, email timers set the duration of the sale.


When the value proposition is over, your prospects will be aware of it when opening the email.

4. To announce the start of a season

While women are mad about the sales, especially the sales in apparel stores, men are mad about sports and sports games. Most male Americans would not miss the start of a baseball season for the world. Just like Europeans would not miss matches of Champions League. Whether you sell sports garments or promote a paid TV channel that broadcasts boxing matches, remind the sports fans when the game/match/season starts — they will appreciate it.


Yes, the gambling companies also come to this trick.

5. To  inform the customers how long the coupon will last

Normally, the coupons are dedicated to a special event, be it a Black Friday, Birthday, or even President’s Day. But the customers should be acknowledged how long the coupon will be active.

Why? Here’s why: restaurants, for example, give us a week prior to the bday and a week after it to use our personal discount, while electronics and gadgets store normally give us just three days. Our customers do not need to guess, they need to know for sure how much time left they have.

Once recipients have a look at the email countdown timer, they will see how much time they have.

Top elements an email with countdown timers should contain

1. Informative subject line

We have already said that all emails start with a subject line, and about 65% of the recipients decide whether the email is worth opening just by the subject line.

When it comes to countdown timers in emails, it is reasonable to probably insert the clock emoji into the subject line.


Email on Acid just warned us that it was our last chance to register for free. They urged us with these “clock” and with the “last chance” words.

Whilst Adidas even mentioned how much time I have to buy from them — no time left, the offer ends soon.


If you please, you may even create a sequence of such emails, just like the D’Artagnan restaurant did:



A day left, 12 hours left, five hours left. Oh my, I might be late. With this sequence and perfect subject lines, they created a sense of urgency. Nice trick!

2. Specific time

Yes, you have embedded countdown timer in an email, your customers see the clock… tick-tock… But still, it would be more preferable if you mentioned the exact hours — from Hour X through Hour Y.


Or at least you may do just like PrettyLittleThing did — specify when the offer ends. “Tonight at 10 pm” means that the day when the email was sent is the end date.

3. Specify the dates

The same as in the previous paragraph, but you should set the dates. For example, for the President’s Day, it can be — February 15 to February 18. Always be specific to let recipients manage their time or to hurry up in case the offer ends in a few hours.

4. Notify the coupon has expired

How? Normally, when the offer is over, your recipients see just “zeros” on email countdown timer. Why not let it show an image that says the sales ended on Day Z? Maybe, it will make them anticipate and participate in the sales whenever you run it next time.


Alternatives to countdown timers in emails

If your editor does not enable you to build a countdown clock for email, you may try the following alternatives:

1. Setting the dates

Specify when exactly the offer starts and when exactly it ends. Once your customers know a particular time, they will make it to manage their time and to explore your offer.


Another great example by Monica Vinader


2. Setting the dates and inserting images of clocks

Create the sense of urgency by inserting the images of clocks.


3. GIF-animations of ticking clocks

The trick they implemented here is the clock arrows moving counterclockwise as if the time is running out.


All these alternatives are really good and performing. But our countdown timer can be implemented within just 2 minutes and is totally websafe, so you don’t have to worry whether it will be correctly displayed on recipients’ devices.

How to add a countdown timer in email with Stripo

Like we said, from now on with Stripo, you can create custom countdown clock for emails.

Set the font, its color, background color, choose what your customers will see once the time has run — zeros or an image.

In most editors, it works this way — you go to a third-party website to create an HTML countdown timer for email, then copy the embed code, and insert it into your email template HTML code IF your editor allows you to do this. Then you need to check whether the countdown timer is websafe, and only in case, it is you may finish and send out the emails.

Adding countdown timers in emails with Stripo

To create a web-safe countdown timer for an email, you need to select the basic “Timer” block.


Pull it in your template. The next thing you have to do is to set the date

Stripo Timers Choosing Dates

Specify the time when the sale ends and a preferable time zone.

Strip- Timers-Configuration

Now set the font, its color, and its size. One of the best elements of Stripo timers is that you choose the “separator” between the numbers. It depends on you what your customers will see — a dash “-” or a “colon “:”.


It is totally within your discretion whether your customers will see the number of days or only hours. For example, it can 5 days 23 minutes


Then you turn this button off


And your customers see “143 hours 23 minutes” instead.

It depends on you whether the “numbers’ labels” will be displayed under the numbers themselves or not.

But most of all I loved the “Expired Timer Image Option”. You may insert an image your clients will see in their inboxes once the sale is over. They do not have to guess anymore why they cannot use their coupons.


Use a photo of a sad puppy, say something like “Boohoo, you’re late again” or just specify the day when the sale ended just to inform the customers that the coupon’s not valid any longer.

For instance, this is how McDonald’s lets its subscribers know the Halloween “game” is over:


May your email newsletters be really performing and drive you higher ROI.

If you have any questions, please free to feel ask them on Facebook or email us at

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