Building the best emails ever

Chasing B2B sales leads might feel like a chore when you repeat the same old techniques hoping for different outcomes. Tech-enabled customers evolve fast which makes traditional strategies less effective. What’s more, 61% of marketers have already marked lead gen as their biggest challenge and it’s only going to become more challenging.  The trick is to give a unique spin to old strategies and find less explored ones. In this article, we'll go over how you can use unconventional ways...

Let’s say that you run a SaaS company. You’ve already built a solid product that solves your target audience’s pain problems, and now you’re looking to bring in new customers.  To do this, you need to reach out to potential customers and get them to sign up for your service and keep using it. This article will explain why and how you should automate your SaaS business to drive leads effectively and automate repetitive marketing tasks. It also reveals how...

Email signature for personal correspondence is one of the most crucial elements. It says a lot to recipients about you, from your contact information, like phone number and email address, to your attitude to work and respect for the rules of business email etiquette. We’ve been enabling you to build effective footers, aka newsletter signatures, for your marketing and trigger emails for years. Some time ago, we showed you how to manually build powerful email signatures for Apple Mail, Gmail,...

We all loved (and some of us still love) to play various games. This is not only a way to have fun but also to use any content interactively. At the moment, 81% of marketers agree that interactive content grabs attention more effectively than static content. How brands benefit from gamification Gamification is a great way to not only diversify the content of your emails but also boost the performance of your emails. After all, with gamification, you can: increase...

What do you expect from global events like Web Summit? I believe you’d expect to hear some predictions for the next few years and see where the marketing and technology world is going. Well, I did. And you know what? Web Summit this year overcame my expectations.  So, what subjects did the speakers cover? And what is waiting for us ahead? I’m happy to share it with you. What were all the topics about? All the topics were dedicated to different...

Who doesn’t love a good game? People of all ages are attracted to winning prizes and competing with each other. But besides entertaining, businesses can use gamification to teach users to utilize their products or services, reach out to a wider audience, and engage customers to stay with their companies for the long term.  In 2021, the DOTA 2 International championship prize pool crossed the fantastic $40 million mark, along with the CS:GO tournament prize pool of over $21 million....

On November 26th, 2018, we released a new option — now with Stripo, you can add custom fonts to projects in just a few clicks with no HTML skills. Why is that important? It’s not a secret that a good copy complements the email design and convinces customers to make a purchase. Usually, custom fonts are used to make the text copy brand consistent and appealing. And by wrapping it in a font that best matches the situation and the...

The email marketing industry is ever-evolving. To be successful, you need to consider the experience of other marketers. Everyone devises their own strategies and approaches for implementing successful email campaigns, and you can draw valuable knowledge from their experiences. In this article, we present the experience, advice, and insights of marketers from three companies, using them to discuss the current state of email marketing and help you apply the valuable experience of professionals in the field. First, let us introduce...