Building the best emails ever

This blog post was originally published on the 3rd of April, 2019, updated on the 20th of January, 2020. Due to the annotations in Gmail promo tabs, recipients will be aware of the deals, coupons, and sales that you offer even before opening your emails. A good way to motivate recipients to open emails, isn’t it? Important to note: The annotation works in Gmail, on mobile devices only. You may rest assured, it does not distort the appearance of your emails in other...

Table of contents: What is a product launch announcement? How to announce a product launch effectively. How to build a product launch email with Stripo. 15 effective product launch email examples. New product launch email template. Apple announcement newsletters’ strategy. What makes iPhones the most-awaited and desired product of the year? We know there are smartphones that are not worse than Apple's products (the Apple developers, I beg your pardon), but nobody cares about their releases and updates. It’s all...

Webinar is not just a good way to learn something new and to get a piece of fresh information really fast, but also a good opportunity to take a look at a problem from other people’s perspective and to hear about their personal experience in solving those issues. But we all receive dozens of webinar invitation emails per day. Even if we wanted to, we would not be able to attend them all. Besides, we value our time highly enough...

Another great year together! I want to thank everyone for being with us, for pointing out either our strengths, or things we need to improve.  All the features we’ve added this year — were made per your requests. Table of contents: New technical features we’re proud of Error handling, or how we provide you uninterrupted access to Stripo and its features Our failures Our plans for 2020 Brand awareness is growing 1. New technical features we’re proud of We keep...

Outlook is a quite popular email client. It holds 11% market share (Outlook apps hold 9%, and the web version is used by 2% of people worldwide). It is said to be sufficient for all businesses' needs. Though, Outlook is also famous for its "unique" rendering rules. The most common issues that people face when opening in or sending emails to Outlook are: rounded buttons get square-shaped; backgrounds for individual containers and rows do not render; menu tabs lose their styles. These issues are...

We all receive lots of emails every day and no wonder it gets harder and harder for marketers to come up with something unusual and surprising. However, using good old animation can help catch the readers’ attention better and entertain them at the same time. (source: email from GAP) When and why use animations in email? With the help of animations, you can significantly increase brand awareness and loyalty. For example, if you make an animated logo or animated email...

Plain text vs HTML emails — which one to choose? There’s been an ongoing debate between email marketers. Let us review the both types to find the best one for each of us... Plain text vs HTML emails: an overview This seems to be a very simple question, yet there are some misunderstandings about it.  What is a plain text email? It is just an email message with simple text. The text cannot be formatted, links cannot be embedded. You...

All marketers know that social proof helps you improve your conversion rate. Therefore, large brands, like Amazon, Netflix, and almost all other companies, use social proof on their sites. What social proof is and how to enrich your promo emails with social proof, read in our post. What is social proof? It is the opinion, assessments of other people on whom our customers tend to rely on when making decisions about purchasing our products. This feature of human behavior has long...