Building the best emails ever
Email Marketing & Email Design Blog
This March, Google released its AMP for emails. And as of July 2, it will be available even for the G-Suite users and will be “on” by default for all Gmail’s users. We know this will enable recipients to add necessary items to carts, to apply the lightbox effect to images and so forth and so on. And of course, all these actions can now be taken right in emails. This is the new era in email marketing that, in...
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If you make your living from B2B sales, then you know how difficult it can be to craft an email campaign that converts your target audience into new clients. However, studies show that email is still the most effective way to secure new sales. After consulting with B2B experts, we’ve come up with 8 tips to improve your B2B cold emails in order to gain new clients in 2019. Creating the best sales emails can take time can take time, but these...
It is impossible to overrate the value of transactional emails. They are vital for your business growth as keep notifying clients and customers about their orders’ status and other important changes. Emails of this kind are sometimes called event-triggered ones, but they slightly differ. Transactional emails are: welcome emails; password reset emails; order or booking confirmation emails; event reminder emails; etc. Once you have created them in accordance with certain rules, you need to find a good transactional email service...
Outlook is a quite popular email client. It holds 11% market share (Outlook apps hold 9%, and the web version is used by 2% of people worldwide). It is said to be sufficient for all businesses' needs. Though, Outlook is also famous for its "unique" rendering rules. The most common issues that people face when opening in or sending emails to Outlook are: rounded buttons get square-shaped; backgrounds for individual containers and rows do not render; menu tabs lose their styles. These issues are...
Adaptation of emails for mobile devices, also known as Responsive Web Design, is no longer a unique feature, but part of necessary functions. That is why when building a responsive email template with Stripo, you can use our library of ready-to-use responsive templates. And all the messages, based on them, will be correctly displayed on every device. But it often happens that you need to solve an untypical problem to enable your email to render in a specific way on mobile devices. So, we want...
Nearly 9 in 10 Americans last year celebrated Independence Day. According to NRF, the lion's share of the holiday budget was spent on cookouts and patriotic items. Here is why, if you are not a provision store, you are supposed to try your hardest to impress customers, and get a piece of their attention with your 4th of July emails. Certainly, you may decide not to even give it a try as the chances are not that high. Yet, if you...
The main goal of all email marketing campaigns is to convince customers to buy your products, in other words — to make people do what you want and need them to. You can achieve your goal with Call to Action (CTA) Words in your newsletters. No matter how beautiful and creative your email template for newsletter is, if it doesn’t persuade to act, the chances that your potential customers will ever do any actions, like buying, registering, etc. in your emails are...
Birthday emails generate 342% higher revenue than promo ones. Why would you neglect this great opportunity to improve your rates? Moreover, a birthday email is a good way to remind customers of yourself once again, to show them you care. And next time, when considering a few brands of a kind, they are more likely to shop with you. In this post, we’ll cover email content, effective subject lines, birthday email design best practices and will find the best send...
You did know that you can achieve a $38 return for every $1 spent on email marketing, right? It’s a startling statistic when you see it in black and white, and it’s proof that email marketing is very much alive and well. With the meteoric rise of social media in the last 15 years, you’d be forgiven for thinking that email marketing has had its day, but the numbers simply don’t lie. If you want to up your game and connect...
One of the biggest challenges that online stores face is lack of in-person communication with customers. If done properly, you can easily fill it in with eCommerce email marketing. What makes email marketing for eCommerce that effective? The other reason to consider email marketing for your online businesses is the high ROI it drives — $40 for each dollar invested. And the third reason to consider email marketing for eCommerce business is that customers prefer emails over other channels. Why...