Building the best emails ever

Include or not include? This question has always polarized email marketers, dividing them into supporters and opponents of including images in emails. And the recent Impact BND study has increased this division even further.  The researchers did A/B testing to investigate the difference between images with and without emails, and found that the ones without images showed higher click-through rates.  Although somewhat compelling, these results are still questionable.  The source studied only their emails, meaning that the research was limited...

While creating our digest for subscribers we understood how hard it might be to find articles with high-quality information. Thus why not combine all our favorite resources in 1 article? Feel free to use our list of email marketing blogs to find the best for yourself. Criteria for choosing blogs on email marketing First let’s figure out what a good email specialist, or, well, any other specialist who wants to learn more about email marketing, should obtain: basic marketing knowledge;...

In this post, we’ll show how we enabled our users to make appointments in real-time via emails — all available slots for two weeks ahead got booked within just an hour. Little prehistory Previously, you could only share a link to Cally or Calendly, or any other online appointment scheduling software, via email so that users could see available slots. Being inspired by our experience in sending AMP forms in emails instead of regular Google forms, — which actually showed a...

August is the high season for parents who prepare their kids for school no matter if they study online or offline this year.  How to make your Back to School email campaign effective and engaging — this is the question we will cover in this post. With our fully responsive Back to School email templates, you will spend way less time on email production. Save time on building Back to School emails with Stripo Browse   Top 12 Tips for Back to School Email Newsletters...

You’re an HR manager looking for HR email templates to save your time? Find them here along with powerful tips on HR email design, and content…  No matter what you are doing: welcoming a new hire, or reaching out to employees for sharing some news, you spend a whole lot of time on building emails if building them from scratch. Stripo offers a number of ready-to-use HR email templates that help you spend half as much time as you used...

Personal meetings or internal emails — which communication tool to choose? According to the BBC’s recent research, 67% of office employees prefer emails to personal conversations. This proves that internal company newsletters are vital for your business growth. Use this template for informing your teammates about new hires in your company Use it There are many reasons why you should prefer emails over online chats/messengers. Among them are the following ones: there is a descriptive subject line which shows the importance of...

Now when more than 2.6 billion people use Facebook, and 1 bln people actively use Instagram, adding social media links to email signatures and to all email marketing newsletters is a must for your business growth. No matter what business you run. In one of the previous posts, we showed how to create a professional signature for email clients. This signature may be used as an email template footer. Today, we are gonna show you how to add social media icons to email footers, email signatures, and how...

On May 21, 2018, we released a brand new option: exporting email templates to Outlook on Windows. On June 18, 2020, we expanded this feature with the ability to export emails to Outlook on macOS. In this post, we'll show how to export HTML email templates to Outlook with just two clicks. Join Stripo Intro Until recently, it was difficult, almost impossible to send HTML email newsletters through Outlook that would be displayed correctly. And Stripo found the way out. From now on you...