Building the best emails ever

Email header is the element you regularly use in your email newsletters. But quite often we forget that it’s more complex than just a logo and menu. The full newsletter header consists of three essential parts: info about sender; the subject line, and preheader; email header itself. In this post, we'll show how to set the subject line, and preheader. And will share 16 email header ideas that make your emails more effective. (Source: Stripo template) Info about sender This header piece normally...

Any event promotion strategy is incomplete without an email marketing campaign. You need to consider a few parameters before launching event email marketing such as the type of event, online or offline, the industry which the event is aimed at, the target group (CXOs, Managers, beginners or students), and last but not least, the scale of the event. Now, once you are done defining the basic parameters of the event, here comes the email marketing campaign. And for that, you...

The “spookiest” and the funniest holiday is coming and our duty is to get ready for it. How can you make your Halloween email successful? There are three ingredients: performing subject line; eye-catching design; value offer. Save time on email production with this customizable Halloween email template Use it An interesting fact about Halloween — according to the NRF investigations, in 2019 Americans spent $8.8 billion on Halloween. This year, during the COVID-19 times, everyone is looking for new ways to celebrate Halloween....

Ever thought of pulling data from Google Sheets into emails to automate the email production/email update process?  Well, it is possible. It is possible even without your interference. We want to remind you what real-time content is: Real-time, aka dynamic, content allows updating your email content after the email has been sent. This means that users always see only fresh content, actual prices, and descriptions, they will not see announcements of sales after the sales ended. How does it work?...

This is a very complex topic and it is impossible to cover it in a few paragraphs. The standard email template width was 600 pixels for desktops, 320px for vertical, and 480px for horizontal view on mobile devices. The height was unlimited and depended on content length. A few years ago the 600px width was a must-use standard and had no alternatives. But the standards have changed. Let’s now talk about the acceptable width of emails, the best width of...

Now that customers are used to receiving tons of promotions, only sincere concern and appreciation may attract their attention to an email marketing campaign. And event reminder emails are a good way to do it. Once people have purchased your products, be it a ticket to a conference or a video tutorial, you may think that your mission is done here. But humans, being extremely busy, tend to forget about any kind of event. And we need to politely remind...

With SaaS services spending 5 times more to acquire a new client than keep an existing one, reducing SaaS churn rate should be among the top priorities for all businesses.  In this post, we’ll survey the most effective ways to decrease your churn rate and increase the number of loyal customers. But first things first… What is SaaS churn rate? SaaS churn is the percentage of clients who cancel their recurrent subscriptions over a given period of time. Why would...

Do all email template builders seem alike? You are now confused about which one to choose to create the best HTML email templates? No wonder, as there are so many of them. We are going to survey the most popular builders to figure out their distinguishing features to help you find the best HTML email editor for your current needs. I will try to create one template in all these editors with the same media files to see if the builders...