Building the best emails ever
Email Marketing & Email Design Blog
It is impossible to overrate the value of transactional emails. They are vital for your business growth as keep notifying clients and customers about their orders’ status and other important changes. Emails of this kind are sometimes called event-triggered ones, but they slightly differ. Transactional emails are: welcome emails; password reset emails; order or booking confirmation emails; event reminder emails; etc. Once you have created them in accordance with certain rules, you need to find a good transactional email service...
Articles found
Interactive emails are the number 1 design trend in email marketing for 2019. Now that Google AMP 4 Emails is widely discussed, we all almost forgot that this is not the only way to build interactive emails. In this guide, we’ll show how to embed the most popular interactive elements in emails with Stripo. Types and use of interactivity in emails The interactive elements, that we are going to present here, render perfectly well in all email clients — if...
Mailchimp is currently one of the most world-famous ESPs, used by 25% of email marketers worldwide. It sends over 6 billion emails a week. You are a devoted Mailchimp user, but the functionality of its embedded email template builder is not enough for you? Try out Stripo for free. You can build one from scratch, or use any of our 300 HTML email templates prepared for the featured ESP. And if you like what you get, build your emails with Stripo...
You’ve built an email and are ready to send it out to recipients? We strongly recommend that you send a test email to yourself to make sure that it looks exactly as you wanted both on mobile and desktop devices, with no rendering issues. In this post, we’ll show how to: Preview emails both on mobile and desktop devices; Get a shareable link to spread among colleagues and clients for approval; Send a test email. Important to note we provide...
Everyone is now discussing Google’s AMP 4 Gmail that was rolled out this year, on March 26. From now on, email marketers can finally send dynamic/interactive content to those recipients who use Gmail’s desktop email clients. Dynamic content, which is a trend for 2019, enables to deliver real-time information to users and to let the things, actually, be done in emails. Recipients can now vote, leave comments, buy tickets and do many other things right in their inboxes. (source: Really...
Meet our Email Annotation builder for Gmail Promotions Tab. Due to this feature, recipients will be aware of the deals, coupons and sales even without opening your emails. Generate the embed code with us in less than a minute! Important: the annotation code does not distort the appearance of your emails in other email clients, as well as in Gmail, when seen on desktop. What is Gmail promotions tab and why do you care? This February, Google announced the launch...
Email marketing is one of the best and most powerful ways to get customers to your website. But what tactics do you need to implement to improve your email click-through rate? Well, here are 10 powerful tactics to increase CTR without much hassle. 1. Personalize the email Most people would be more likely to engage with your email if you send them interesting and relevant content. You can personalize your email to cater to different segments. Since you can’t personalize...
Monthly update email can help in building stronger relationships with existing investors. While its absence or a poor structure can make them lose interest in further collaboration with you. See what makes an effective investor monthly update and how to create one in no time? How often should startups update their investors 83% of investors say they really appreciate monthly updates as the latter deliver fresh information without any gaps. Yet, only 18% of startups do send updates that often....
Every year, email design trends change. Last year, recommendations were local — bold fonts, we paid close attention to colors, etc. This year, the trends are global and touch all spheres of email marketing. Our HTML email templates will help you keep up with the times as some of them already contain elements that fit current trends for 2019 and will significantly save you time which is one of the trends ;) Top email design trends for 2019 Every year...
While many companies are afraid to let customers leave, successful brands insert the unsubscribe links to every email they send. Young companies think that letting people unsubscribe is like losing them. Take a look at it from another angle — in fact, you just clean your base of contacts and send newsletter emails only to those who are interested in them. This is a good way to protect your brand emails from being reported as spam. Did you know that some simple...