Building the best emails ever

Difficult to imagine a modern promo newsletter email without a banner. You have seen thousands of emails with good and bad ones. We all know that banner is the first element your recipients see. Hence, it should be catchy, enchanting and emotional. Perhaps, you already know what banner you need for your future campaigns. But is it that easy to build one that actually meets all your requirements? Usually, you need to find a proper image or take a photo,...

According to a study by Statista, email is the third most popular marketing tactic for small businesses in the US. As the pioneer of digital marketing, email is still going great guns because it offers everything marketers and advertisers need to promote their products and services. Although advertising is becoming more automated, a human message is way more powerful and effective in any industry.  Businesses can include any kind of content in an email to attract potential customers: text, images,...

Fall is more than just a time for changes, but also a good opportunity to remind customers about the brand, to come out with new sales and new items. I guess you agree that every day it’s getting more difficult to surprise subscribers with email newsletters, and especially make something interesting and non-typical. You can change it in a back to school email campaign. Top 12 Tips for Back to School Email Newsletters As high achievers, we are about to let you...

Wanna keep up with the times and send AMP-powered emails over to your recipients? Gmail in its AMP emails guidelines specified that when building such emails with an email playground, you will need to add some code elements to email header and to its doctype! Stripo does it all for you — no coding skills needed at all. Google also offers its Gmail AMP for Email Playground where you can code AMP emails from header to footer. But the emails you...

Your sales email worked pretty well and your potential client has agreed to meet you? You’re just halfway there. Anyone can forget about the meeting. As long as it’s you who is interested in this meeting, you need to send a perfect appointment confirmation email that will remind your prospective client about a meeting and will not let him or her skip it. Besides, this is a polite gesture you need to make :) So, how to create an appointment...

According to the Intercom statistics, from 40% to 60% of users who use a trial version of your product leave you after a couple of visits. They might have different reasons for leaving but the most frequent one —  the one that is actually under your control — is not understanding the product value. You can decrease this number with powerful email onboarding.  What does onboarding mean? Onboarding is a process of engaging a new user into your service. The...

Since you are reading this article, you probably already know that an email signature is one of the most efficient marketing channels. Firstly, it is comparatively cheap to make your email signature look professional. Secondly, all your employees send hundreds of thousands of emails every month, and each of them can be turned into a powerful ad. So, let’s learn how to make your email footer the most productive. 1. Spend some time making your email signature design the best...

In our previous post, we showed how to make your first email campaign successful and how to improve current ones in 10 simple steps. Today, we’re going to show you the best email newsletter examples (in our opinion) for your inspiration. 1. Adidas Subject line: Don't just talk about saving the oceans. Run For The Oceans Like Elvis Presley sang “A little less conversation, a little more action please”. He was so right. Many people just talk, only a few act. This email...

This March, Google released its AMP for emails. And as of July 2, it will be available even for the G-Suite users and will be “on” by default for all Gmail’s users. We know this will enable recipients to add necessary items to carts, to apply the lightbox effect to images and so forth and so on. And of course, all these actions can now be taken right in emails. This is the new era in email marketing that, in...