Building the best emails ever

Today when we drastically lack time, podcasts are a great opportunity to improve your skills and gain useful knowledge. You can listen to them on the road, while jogging, lying in the bathroom, or while doing housework. We have prepared a selection of the best podcasts on email marketing that will help your professional growth and will teach you new ways to promote your business. Podcasts are on average about half an hour long. Most podcasts are hosted on multiple...

No, we're not out of our minds to publish a post about email design trends 2021 at the end of March. We waited. We waited for thousands of emails to hit our inboxes to see which of the predictions have come true. So, we're not only sharing predictions for 2021 but also our observations. 1. Gamification We're mentioning gamification first because at multiple online events gamification was one of the most discussed trends.  Marketers wanted to know more about it: ways of building it;...

In 2021, according to Statista, nearly 320 billion emails are sent per day. Which is about 121 emails per user. No wonder, they are not really eager to share their email addresses. Consequently, marketers have to put more effort into growing their email list. In this article, you will find out why you should collect email addresses and how to do so effectively.  Why should you collect emails? First, email marketing is the most preferable channel of communication with brands....

Dynamic updates, real-time content, hyper-personalization, a new level of gamification, leaving feedback in open forms, booking meetings, etc. — all these actions are now possible right in users’ inboxes with the advent of AMP for email. Need we say that these emails enliven your newsletters, look fresh and new in users’ inboxes, and as a result increase conversions, in some cases by 5 times? But how do you build these emails? Gmail in its AMP emails guidelines said that when...

Email notifications are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon. These emails show the highest open rate. But even here we need to stick to certain best practices when designing emails to not lose subscribers’ trust. This notification email template is well-structured, contains all necessary blocks Use it We’ve pulled together the best email notification examples, and best practices. But before we dive into examples...

In this post, I am going to show you two ways of how to send mass emails in Gmail. But prior to sending emails via Gmail, you need to export them from Stripo to the featured email client if you are going to send HTML emails.  How to export emails from Stripo to Gmail You can do it in just a few clicks: click the "Export" button above the template area; in the pop-up window, choose Gmail; enter your Gmail credentials;...

Which would you choose to send to your customers: An ordinary promo email with lots of useful content and discounts, or an email with the same content given in a fun way with elements of gamification? You, like us, chose option 2? Well, this is pretty reasonable. Given that not only does gamification bring fun into emails, but also increases your ROI by a factor of 3. If you prefer the second option, then you might wonder why there are...

Email marketing can be an effective tool for increasing revenue and building relationships with customers. However, this is only possible if it matches the priorities of your target audience. That is interests, preferences, and so on. It used to be a difficult task. But today user research and customer segmentation can be done without human intervention. Artificial intelligence does an excellent job with such tasks. Moreover, it is many times more effective than a person. Through data collection, observation, and...