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We all loved (and some of us still love) to play various games. This is not only a way to have fun but also to use any content interactively. At the moment, 81% of marketers agree that interactive content grabs attention more effectively than static content. How brands benefit from gamification Gamification is a great way to not only diversify the content of your emails but also boost the performance of your emails. After all, with gamification, you can: increase...
Who doesn’t love a good game? People of all ages are attracted to winning prizes and competing with each other. But besides entertaining, businesses can use gamification to teach users to utilize their products or services, reach out to a wider audience, and engage customers to stay with their companies for the long term. In 2021, the DOTA 2 International championship prize pool crossed the fantastic $40 million mark, along with the CS:GO tournament prize pool of over $21 million....
When email gamification performs, how to start off with it on the right foot, what benefits it brings, and what possible ways and tools there are out there to let you build gamified emails with little to no coding skills, at no costs — find the answers in our eBook “Ultimate Guide to Gamification in Email Marketing” that we released today. Get your free copy Download Little intro Studies and our personal experience — Stripo has spent the past few...
Gamification in email marketing is being widely discussed now. Most want to give it a try, but only a few have done it so far. Why? Because email gamification is said to be time-consuming, and pretty expensive, and you never know if you’re gonna recoup the costs spent. But is it so? To put some light on the subject, we decided to run a series of interviews with opinion leaders in email marketing — with people who have used gamification...
Gamification in email marketing is being widely discussed now. Most want to give it a try, but only a few have done it so far. Why? Because email gamification is said to be time-consuming, and pretty expensive, and you never know if you’re gonna recoup the costs spent. But is it so? To shed some light on the subject, we decided to run a series of interviews with opinion leaders in email marketing — with people who have used gamification...
Gamification in email marketing is being widely discussed now. Most want to give it a try, but only a few have done it so far. Why? Because email gamification is said to be time-consuming, and pretty expensive, and you never know if you’re gonna recoup the costs spent. But is it so? To shed some light on the subject, we decided to run a series of interviews with opinion leaders in email marketing — with people who have used gamification...
Which would you choose to send to your customers: An ordinary promo email with lots of useful content and discounts, or an email with the same content given in a fun way with elements of gamification? You, like us, chose option 2? Well, this is pretty reasonable. Given that not only does gamification bring fun into emails, but also increases your ROI by a factor of 3. If you prefer the second option, then you might wonder why there are...
What do you think when looking at this email sample? I’m pretty sure it’s something like “The game element is complex, it must take marketers hours or even days to implement this”. Even my team, that deals with AMP every day, thought so... But what if I tell you that you can build a similar one in like 30 minutes? In this post, I will show you two ways to build a similar email: without the notification message at the...