How-to

Christmas is the best time of the year. People are full of expectations and hopes for miracles and happiness to come or stay. And marketers are full of hopes to break their selling record ;)  (Source: Email template by Stripo) How can you make your Christmas marketing emails stand out among thousands of offers provided by other brands? It’s not that difficult. The key to success in Christmas email marketing is simple — do not sell your products, put a...

What do you think when looking at this email sample? I’m pretty sure it’s something like “The game element is complex, it must take marketers hours or even days to implement this”. Even my team, that deals with AMP every day, thought so... But what if I tell you that you can build a similar one in like 30 minutes? In this post, I will show you two ways to build a similar email:  without the notification message at the...

Email header is the element you regularly use in your email newsletters. But quite often we forget that it’s more complex than just a logo and menu. The full newsletter header consists of three essential parts: info about sender; the subject line, and preheader; email header itself. In this post, we'll show how to set the subject line, and preheader. And will share 16 email header ideas that make your emails more effective. (Source: Stripo template) Info about sender This header piece normally...

Ever thought of pulling data from Google Sheets into emails to automate the email production/email update process?  Well, it is possible. It is possible even without your interference. We want to remind you what real-time content is: Real-time, aka dynamic, content allows updating your email content after the email has been sent. This means that users always see only fresh content, actual prices, and descriptions, they will not see announcements of sales after the sales ended. How does it work?...

This is a very complex topic and it is impossible to cover it in a few paragraphs. The standard email template width was 600 pixels for desktops, 320px for vertical, and 480px for horizontal view on mobile devices. The height was unlimited and depended on content length. A few years ago the 600px width was a must-use standard and had no alternatives. But the standards have changed. Let’s now talk about the acceptable width of emails, the best width of...

With SaaS services spending 5 times more to acquire a new client than keep an existing one, reducing SaaS churn rate should be among the top priorities for all businesses.  In this post, we’ll survey the most effective ways to decrease your churn rate and increase the number of loyal customers. But first things first… What is SaaS churn rate? SaaS churn is the percentage of clients who cancel their recurrent subscriptions over a given period of time. Why would...

Do all email template builders seem alike? You are now confused about which one to choose to create the best HTML email templates? No wonder, as there are so many of them. We are going to survey the most popular builders to figure out their distinguishing features to help you find the best HTML email editor for your current needs. I will try to create one template in all these editors with the same media files to see if the builders...

Each email marketer spends hours preparing a newsletter and trying to make it perfect and get the most out of it. For your email campaign to be successful, it is not enough to send informative and beautiful newsletters — it is important to correctly determine whom and what to send.  What is segmentation? Basic segmentation plays a key role in email marketing. Often the concepts of a segment and a list are confused. A segment is a group of contacts...