How-to

Building AMP accordions has never been easier. I am proud to announce that on September 18, we released a brand new feature: drag-n-drop AMP accordion block.  No coding skills required. No need to add any scripts to email code. Stripo does it for you!! How to build AMP accordion with Stripo It will take you just a few simple steps: drag the AMP accordion block into your email template; now toggle the “auto-collapsing accordion” button to activate this option. It...

There are many cases when deals are closed precisely due to follow-ups. The project may not be the only thing in the life of a potential customer. And he or she can put it off, shift it down according to priorities. And your follow-up has a chance to become a good incentive. Therefore, after 2-3 weeks, a person can "wake up". In this article, we will discuss how follow-up emails can increase conversion rate, and generate more sales. What is...

Today, dynamic content is the most effective tool any email marketer can use.  Dynamic emails allow us to: deliver real-time content to keep our recipients updated. We use it in email digests to send only fresh blog posts; we use it in promo emails to notify every recipient how soon the offer expires, etc.; personalize content to make newsletters even more relevant.  We use it in promo emails to craft offers based on individual preferences, on previous purchases, on geolocation,...

On September 6th, Microsoft announced it rolled out its developer preview of AMP for Email.  It means that MS Outlook actually supports AMP — very soon those recipients who prefer this email clients over other email clients will see your AMP-powered emails. What is developer preview and why do we need it? According to the Outlook blog post, the developer preview was rolled out for testing purposes. Because AMP support in Outlook is not for a wide audience yet and...

Building HTML emails has never been this easy! By using content modules from our library, you can build newsletter emails much faster than you used to. Content Module is an independent email template element that has been crafted and saved. Our content library consists of a number of email elements that have been carefully crafted by our designers. Those modules are elegant, gorgeous, some of them contain configured smart elements, some of them contain AMP elements. Our designers have built over 250 modules so far. And...

In 2019, the generous sales season starts on November 29. This means that the time when every marketer wants to break his/her last year’s personal record in sales and the time when subscribers want to buy products at incredibly low prices, is coming. The closer it is to November, the more difficult yet more interesting the “hunting prospects” game gets. Here are the 15 tips you should consider when starting your Black Friday email campaign.  1. Create the holiday gift guide  Gift...

You’re an HR manager looking for HR email templates to save your time? Find them here along with powerful tips on HR email design, content…  No matter what you are doing: welcoming a new hire, or reaching out to employees for sharing some news, you spend a whole lot of time on building emails if building them from scratch. Stripo offers a number of ready-to-use HR email templates that help you spend half as much time as you used to....

Difficult to imagine a modern promo newsletter email without a banner. You have seen thousands of emails with good and bad ones. We all know that banner is the first element your recipients see. Hence, it should be catchy, enchanting and emotional. Perhaps, you already know what banner you need for your future campaigns. But is it that easy to build one that actually meets all your requirements? Usually, you need to find a proper image or take a photo,...

According to a study by Statista, email is the third most popular marketing tactic for small businesses in the US. As the pioneer of digital marketing, email is still going great guns because it offers everything marketers and advertisers need to promote their products and services. Although advertising is becoming more automated, a human message is way more powerful and effective in any industry.  Businesses can include any kind of content in an email to attract potential customers: text, images,...