How-to

Email notifications are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon. These emails show the highest open rate. But even here we need to stick to certain best practices when designing emails to not lose subscribers’ trust. We’ve pulled together the best email notification examples and practices. 1. Adweek Subject line: we’re updating our Privacy Policy. You’ve changed the Privacy Policy, or have decided to change...

All email template builders seem similar? You are now confused about which one to choose to create the best email templates? Of course, as there are so many of them. We are going to survey many of them to find their distinguishing features. I will try to create the same template in any of the editors with the same media files. Let’s see if the builders differ. For a  survey, we have picked Stripo.email and its competitors: BEE Free, CampaignMonitor, Chamaileon.io,...

Did you know that countdown timers increase revenue by 9%? Luckily, you now can embed countdown timers in emails with Stripo in literally no time! They render correctly on all devices and in all email clients. The Stripo timers are totally customizable.  How to add a countdown timer in email with Stripo As we said, from now on with Stripo, you can create a custom countdown clock for emails. Set the font, its color, background color, choose what your customers will...

You wanted to send GIFs in Outlook? Well, MS Outlook announced that this February it starts to support animated GIFs in emails. It is great news as 9% of people worldwide use Outlook app, according to Litmus. Does it concern all users of this email client? No! So, who can now see animated GIFs in emails: Outlook for Office 365, desktop — new; MS Outlook for mobile devices as app; Outlook 2003 as app; Outlook for Mac as app; Outlook...

This is a very concise blog post where we show how to save an email as a PDF. You can do it with Stripo in literally no time. Why would you need to download an email as PDF? In October 2018, we implemented the ability to export our emails to PDF. To our great surprise, it got quite popular — about 7% of all emails designed with Stripo are now exported to PDf. We wondered why and in our annual...

Email marketing is the best channel for communication with customers if used properly. So, the question is how to make a newsletter effective enough to contribute to business growth? Take 10 simple steps. Our prepared email templates will make email marketing even easier for you. Step 1. Collecting contact base — tips and tricks The first thing you need to do when making your own newsletter is to collect a contact base. There are many ways to do it. But only some of...

Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than non-personalized ones. There are many ways to use personalization and hyper-personalization in email marketing. We’ll show the most effective ones. Email personalization best practices Personalization in emails is a complex thing. Shortly speaking, it includes all the data a subscriber shared with you: name, gender, age, country of living, and preferences. Though, being aware of...

On November 14th, Email on Acid released its so anticipated new option “Campaign Precheck”. Its main feature is checking email accessibility. Accessibility is something we all strive to have in our email templates as we want recipients with vision impairments and dyslexia to be able to “read” our emails, as well. Two months back, we published a blog post on best practices to make emails accessible. So, we were anxious to try out how this Campaign Precheck really works. Step...

Email header is the element you regularly use in your email newsletters. But quite often we forget that it’s more complex than just a logo and menu. Full newsletter header includes a sender name, subject line, preheader, reply-to address, logo. If you use an ESP for sending newsletters, then the sender name and the “reply-to” fields will be specified correctly, as they normally remain unchanged from campaign to campaign. This is why we are going to focus on the HTML email...