How-to

How can you save your marketing honor and bring revenue to the table with your email campaigns? By tracking email marketing metrics and constantly optimizing your campaigns. To make sure your emails are profitable, you should consider these three categories of metrics for email subscriber activity report: Campaign performance and engagement metrics. Health and efficiency metrics. Revenue-based metrics. These metrics can’t be measured independently. Email campaign analysis is more complicated and must cover the entirety of your email marketing. To...

Template Kits is our totally new feature to help: a) you build brand consistent newsletters regardless of what agency or email designer you hire for building your future campaigns; b) designers easily get used to rules and requirements for emails of any brand and will build those emails in no time; c) make onboarding of new teammates go easier and faster. We generate the Template Kit for any project of yours within just a minute totally for free. The content of this Template Kit: detailed template guidelines — here we compile all the information about your...

Responsive email design, also known as the adaptation of emails for mobile devices or mobile-friendly email design, is no longer a unique feature, but part of mandatory functions. That is why when building a newsletter email with Stripo, you are welcome to use our library of pre-built email templates as they all are fully responsive. This means that all the newsletters, based on them, will render correctly on every device. But sometimes it happens that you need to solve an untypical problem to enable your email to render in a...

Until recently, it was difficult, almost impossible to send HTML email newsletters through Outlook that would be displayed correctly. And Stripo found the way out. From now on you can create an email template for Outlook and seamlessly export it to the featured email client. Please be advised that this feature is meant for Windows OS, does not work on macOS. Start right away Why would you need to use Outlook when you can send emails with Mailchimp, eSputnik or...

Looking for fresh ideas on how to diversify newsletters for increasing your email engagement? Email gamification comes to the rescue ;) Moreover, according to studies and A/B tests conducted by Promodo, gamification can increase your ROI by 300%. Table of contents: What is gamification in email marketing? Tips on how to use gamification in emails 10 examples of gamification in email marketing Final thoughts What is gamification in email marketing? It is the use of game elements in emails.  Why...

Email marketing is one of the most widely used promotional channels. Because the competition is so fierce — 93% of B2B business owners use newsletters to connect with target audiences and acquire leads, it’s getting increasingly harder to get the recipient’s attention.  Hence, there’s no room for mistakes. However, no matter how brilliant your HTML email templates are, we all may commit those mistakes when reaching out to clients. Top 15 Email Marketing Mistakes to Avoid As you are working...

There's no doubt, email marketing is a powerful channel for enhancing relationships with customers and boosting sales. Regarding various types of email copy that most B2B and B2C companies use, they almost share similar secrets to be successful. Writing email marketing copy is not only the work of art but it requires the science part as well. If you work on improving conversion of emails, you need to keep in mind some must-have tips to perfect your email. In this blog...

Promo and announcement emails can be really cool ad effective enough. But we are going to tell you how to become even more interesting to your customers with teaser emails. But what is a teaser email? Emails of this kind intrigue and build anticipation for your products and events. How to make a performing teaser email? See the strategies below and learn from the best. i.e. get inspired by the best examples. Strategy for successful email teaser campaigns Certainly, prior to...