How-to

This blog post was originally published on the 3rd of April, 2019, updated on the 20th of January, 2020. Due to the annotations in Gmail promo tabs, recipients will be aware of the deals, coupons, and sales that you offer even before opening your emails. A good way to motivate recipients to open emails, isn’t it? Important to note: The annotation works in Gmail, on mobile devices only. You may rest assured, it does not distort the appearance of your emails in other...

Outlook is a quite popular email client. It holds 11% market share (Outlook apps hold 9%, and the web version is used by 2% of people worldwide). It is said to be sufficient for all businesses' needs. Though, Outlook is also famous for its "unique" rendering rules. The most common issues that people face when opening in or sending emails to Outlook are: rounded buttons get square-shaped; backgrounds for individual containers and rows do not render; menu tabs lose their styles. These issues are...

If you are a business owner or marketer, you have almost certainly heard about marketing automation. However, everyone has their own view on this, and quite often, it differs from real affairs. Let's review it from A to Z, including its main features, and what tasks it solves. Most marketing processes are almost impossible to perform manually, or all this work is monotonous. At this very moment marketing automation comes to the rescue. And if you do anything right, you...

All marketers know that social proof helps you improve your conversion rate. Therefore, large brands, like Amazon, Netflix, and almost all other companies, use social proof on their sites. What social proof is and how to enrich your promo emails with social proof, read in our post. What is social proof? It is the opinion, assessments of other people on whom our customers tend to rely on when making decisions about purchasing our products. This feature of human behavior has long...

While designers and researchers widely discuss whether dark mode for email is healthy and necessary, people keep using it more and more. What is dark mode? The dark mode displays light-colored texts, icons, and UI elements on dark backgrounds.  How does it work? Some believe that dark mode shifts colors to contrast ones (opposite ones from the color wheel) when an email is opened on a device with the dark mode. But this is not quite true. It does not...

Great news, everyone! On November 21, Gmail started rolling out the support of dynamic emails in the Gmail app on Android and iOS. The functionality is expected to be available for all users in like 15 days. You will not have to do anything to see AMP emails in your inboxes on mobile devices as dynamic emails are turned on by default for all Gmail users, including G-Suite. A little excursion into the history of AMP for Email In March 2019, Google rolled...

Christmas is the best time of the year. People are full of expectations and hopes for miracles and happiness to come or stay.  While marketers are full of hopes to break their selling record ;)  Today is the right time to start preparing for the holiday season and reach out to our clients with perfect Christmas emails. Why now exactly? — Because, per research conducted by the NRF, 43% of gifts for this magic holiday are bought in November. And...

According to statistics provided by Campaign Monitor, promo newsletter emails are opened by 10-25% of recipients — this number varies depending on the industry. Conditionally, out of a thousand subscribers, only 180 will open an email. Some of them interact with the content — they click on at least one link. The relevance of the subject line affects the open rate. Imagery, other visuals, and copy affect the clickability/CTR  of your emails. As a rule, they engage a user and...