How-to

Email marketing is the best channel for communication with customers if used properly. So, the question is how to make a newsletter effective enough to contribute to business growth? Take 10...

Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than...

On November 14th, Email on Acid released its so anticipated new option “Campaign Precheck”. Its main feature is checking email accessibility. Accessibility is something we all strive to...

Email header is the element you regularly use in your email newsletters. But quite often we forget that it’s more complex than just a logo and...

On November 26th, we released a new option — now with Stripo.email, you can add custom fonts to projects in just a few clicks with no HTML skills needed. Why is that important?...

In the modern world, where the White House uses emojis in its reports, some brands still find it inappropriate or inessential to use emojis in their email newsletters

Thanksgiving is over. Now it is the right time to start preparations for the best holiday of the year. The hottest time for email marketers has begun.

Promotional emails are meant to drive and increase conversions. But do they really show impressive results? After reading this article, you will be well aware of the tips to create a promo email...

Interactivity is the number 1 email design trend for 2018 and 2019. But what is an interactive email? When I started working on this article, I was...

In 2018, Black Friday along with the beginning of the generous sales season starts on November, 23. This means that the time when every marketer wants to break his/her last year’s personal record...

In the Spring, 2018, only some email marketers could escape the global panic for the GDPR coming into effect. Many brands were afraid this set of regulations would kill their contact base and...

How many times have you thought about the ways to build a selling newsletter template for email? How to be creative yet stay loyal to your brand? Today,...

Today, debates about the necessity of a GIF in emails do not stop. Some companies recommend using them in every newsletter templates for emails, while others...

Look around! You are extremely happy — you can see, you can hear! Did you ever stop to think whether these 4.5 % of your subscribers who are color blind can read your...

The big news! From now on, you can embed a countdown timer in emails right within our editor. It’s totally websafe and works correctly on all types of devices and in most email clients. You...

All email template builders seem similar? You are now confused about which one to choose to create the best email templates? Of course, as there are so many of them....

Hello everyone! I am glad to announce that the other day Stripo email editor released its new option “Image Rollover” to diversify and enliven your email...

We have posted many articles on how to create performing welcome emails, promo and effective event-triggered emails, showed how to use our “smart-elements” to create products’ cards easily and fast. Mostly, they all...

Many sites still debate whether we should use menus in emails or not. I will prove its necessity with a simple screenshot of a clickmap: