How-to

Ever thought of pulling data from Google Sheets into emails to automate the email production/email update process?  Well, it is possible. And when it comes to AMP emails with dynamic content, it is possible without your interference. We want to remind what a real-time content is: Real-time, aka dynamic, content allows updating your email content after the email has been sent. This means that users always see only fresh content, actual prices, and descriptions, they will not see announcements of...

This is a very complex topic and it is impossible to cover it in a few paragraphs. The standard email template width was 600 pixels for desktops, 320px for vertical, and 480px for horizontal view on mobile devices. The height was unlimited and depended on content length. A few years ago the 600px width was a must-use standard and had no alternatives. But the standards have changed. Let’s now talk about the acceptable width of emails, the best width of...

With Stripo allowing pushing emails to the Outlook (both on macOS, and Windows) and to Outlook web, sending elegant HTML emails through your favorite email client is now easy! No add-ons required. In this post, we'll show how to export HTML email templates to Outlook with just two clicks. Join Stripo Intro Until recently, it was difficult, almost impossible to send HTML email newsletters through Outlook that would display correctly. And Stripo found the way out. From now on you can create...

With SaaS services spending 5 times more to acquire a new client than keep an existing one, reducing SaaS churn rate should be among the top priorities for all businesses.  In this post, we’ll survey the most effective ways to decrease your churn rate and increase the number of loyal customers. But first things first… What is SaaS churn rate? SaaS churn is the percentage of clients who cancel their recurrent subscriptions over a given period of time. Why would...

Do all email template builders seem alike? You are now confused about which one to choose to create the best HTML email templates? No wonder, as there are so many of them. We are going to survey the most popular builders to figure out their distinguishing features to help you find the best HTML email editor for your current needs. I will try to create one template in all these editors with the same media files to see if the builders...

Black Friday is soon enough. This year it is on November 27 to be exact. This means that the time when every marketer wants to break his/her last year’s record in sales and the time when subscribers want to buy products at incredibly low prices, is coming. The closer it is to November, the more difficult yet more interesting the “hunting prospects” game gets. This template has everything you need for your Black Friday email marketing campaign Get started Here...

This March, we released "Brand Guidelines" which was a totally new feature to help: a) you build brand consistent newsletters regardless of what agency or email designer you hire for building your future campaigns; b) designers easily get used to rules and requirements for emails of any brand and will build those emails in no time; c) make onboarding of new teammates go easier and faster. This Summer, it's been updated and we want to show you what it is now and how to generate the Brand Guidelines kit for...

Today, dynamic content is the most effective tool an email marketer can use.  Dynamic emails allow us to: deliver real-time content to keep our recipients updated. We use it in email digests to send only fresh blog posts; we use it in promo emails to notify every recipient how soon the offer expires, we let users book appointments, etc.; personalize content to make newsletters even more relevant.  We use it in promo emails to craft offers based on individual preferences, on...