How-to

Your sales email worked pretty well and your potential client has agreed to meet you? You’re just halfway there. Anyone can forget about the meeting. As long as it’s you who is interested in this meeting, you need to send a perfect appointment confirmation email that will remind your prospective client about a meeting and will not let him or her skip it. Besides, this is a polite gesture you need to make :) So, how to create an appointment...

According to the Intercom statistics, from 40% to 60% of users who use a trial version of your product leave you after a couple of visits. They might have different reasons for leaving but the most frequent one —  the one that is actually under your control — is not understanding the product value. You can decrease this number with powerful email onboarding.  What does onboarding mean? Onboarding is a process of engaging a new user into your service. The...

Since you are reading this article, you probably already know that an email signature is one of the most efficient marketing channels. Firstly, it is comparatively cheap to make your email signature look professional. Secondly, all your employees send hundreds of thousands of emails every month, and each of them can be turned into a powerful ad. So, let’s learn how to make your email footer the most productive. 1. Spend some time making your email signature design the best...

Wanna keep up with the times and send AMP-powered emails over to your recipients? Gmail in its AMP emails guidelines specified that when building such emails, you will need to add some code elements to email header and to its doctype! Stripo does it all for you — no coding skills needed at all. Google also offers its Gmail AMP for Email Playground where you can code AMP emails from header to footer. But the emails you build with it,...

This March, Google released its AMP for emails. And as of July 2, it will be available even for the G-Suite users and will be “on” by default for all Gmail’s users. We know this will enable recipients to add necessary items to carts, to apply the lightbox effect to images and so forth and so on. And of course, all these actions can now be taken right in emails. This is the new era in email marketing that, in...

If you make your living from B2B sales, then you know how difficult it can be to craft an email campaign that converts your target audience into new clients. However, studies show that email is still the most effective way to secure new sales. After consulting with B2B experts, we’ve come up with 8 tips to improve your B2B cold emails in order to gain new clients in 2019. Creating the best sales emails can take time can take time, but these...

Outlook is a quite popular email client. It holds 11% market share (Outlook apps hold 9%, and the web version is used by 2% of people worldwide). It is said to be sufficient for all businesses' needs. Though, Outlook is also famous for its "unique" rendering rules. The most common issues that people face when opening in or sending emails to Outlook are: rounded buttons get square-shaped; backgrounds for individual containers and rows do not render; menu tabs lose their styles. These issues are...

Adaptation of emails for mobile devices, also known as Responsive Web Design, is no longer a unique feature, but part of necessary functions. That is why when building a responsive email template with Stripo, you can use our library of ready-to-use responsive templates. And all the messages, based on them, will be correctly displayed on every device. But it often happens that you need to solve an untypical problem to enable your email to render in a specific way on mobile devices. So, we want...

The main goal of all email marketing campaigns is to convince customers to buy your products, in other words — to make people do what you want and need them to. You can achieve your goal with Call to Action (CTA) Words in your newsletters. No matter how beautiful and creative your email template for newsletter is, if it doesn’t persuade to act, the chances that your potential customers will ever do any actions, like buying, registering, etc. in your emails are...