How-to

Great news, everyone! Gmail app on Android, and iOS now supports the innovative AMP for email technology. Please note, it is available in the beta version only! Hurry to test your AMP emails on mobile devices. Soon it will go public and will be available for all Gmail users. A little excursion into the history of AMP for Email In March 2019, Google rolled out its AMP for email. And on July 2, it went available for all Gmail users,...

Christmas is the best time of the year. People are full of expectations and hopes for miracles and happiness to come or stay.  While marketers are full of hopes to break their selling record ;)  Today is the right time to start preparing for the holiday season and reach out to our clients with perfect Christmas emails. Why now exactly? — Because, per research conducted by the NRF, 43% of gifts for this magic holiday are bought in November. And...

According to statistics provided by Campaign Monitor, promo newsletter emails are opened by 10-25% of recipients — this number varies depending on the industry. Conditionally, out of a thousand subscribers, only 180 will open an email. Some of them interact with the content — they click on at least one link. The relevance of the subject line affects the open rate. Imagery, other visuals, and copy affect the clickability/CTR  of your emails. As a rule, they engage a user and...

You have probably heard that last year in the USA alone the Christmas retail sales generated impressive $720 bln. And other holidays can also boast about these impressive numbers!! Doesn’t it make us want to get a share of the pie? But wait a minute! We need to think the strategy through because holiday email marketing differs from regular promo emails and requires a somewhat different approach. Start with the holiday! Holiday No matter how trivial this sounds, but you...

“A girl can never have enough jewelry”. Jewelry retailers all over the world are well aware of this.  Their duty is to remind women they need more.  How can you build a performing jewelry email and convince ladies that your product is exactly what they need? We have analyzed loads of emails by the world’s famous brands. And now want to share the results of these investigations with you and provide you with brilliant examples. The tips given below will...

According to Statista, in 2019, the number of email users worldwide reached a benchmark of 3.9 billion. 1.4 billion of them use Gmail, according to Wikipedia. It appears that 35.8 percent of all users prefer this email client. There are cases when plain-text emails are not enough. And HTML emails come to the rescue.  But it’s very difficult to impossible to create an HTML email in Gmail. Why? Because this email client does not provide us with appropriate tools. And...

This is a very complex topic and it is impossible to cover it in a few paragraphs. The standard email template width was 600 pixels for desktops, 320px for vertical and 480px for horizontal view on mobile devices. The height was unlimited and depended on content length. A few years ago the 600px width was a must-use standard and had no alternatives. But the standards have changed. Let’s now talk about the acceptable width of emails, the best width of...

This September, we released our Mock Server. It is there to enable every email marketer to build end-points* on their own for checking if their AMP emails are capable of dealing with servers and of sending/receiving data, and to save time on email production. *End-point is a destination on a server where requests are delivered to for further processing, and it is also meant for exchanging data. The end-point is often represented by a link. Mock is actually a fake...