This guide will help you

  • Learn from the team-building experience of different companies to optimize your processes

  • Reduce time at each stage of email production

  • Avoid the multiplication of tasks, processes, and team roles

  • Build an email marketing team from scratch

  • Find out why something in your email production workflow is not working as you like

  • Understand what to expect from the email marketing team

We talked to 20 different companies and agencies to gain experience from various perspectives: enterprises, eCommerce, product companies, SaaS projects, and agencies.

Read how to build an effective team and implement best practices in email production processes in this guide.