UTM Generator

First, we define UTM tags. Then we explain why you should use them for your email campaigns. Finally, we show you how to generate trackable URLs for your marketing and analytic purposes in our campaign URL builder.

UTM links or UTM code/UTM parameters: What are they?

First, let us define UTM — it stands for urchin tracking module. Initially implemented by Urchin, a forerunner of Google Analytics, this module was designed to track URL data. UTM tags based on this technology are parameters added to URL hyperlinks by a UTM code generator and used by marketers to track online marketing performance. We can add multiple tags to a UTM link, and each of them gives us a piece of specific information about a user’s actions.

Types of data we receive using UTM code

A UTM parameter builder provides us with five types of UTM variables to develop a trackable URL link:

• utm_source — detects the web resource from where traffic is incoming;
• utm_medium — detects the traffic type and campaign channel, such as CPC or email;
• utm_campaign — detects the specific promoted product/service or a certain campaign;
• utm_term — identifies search terms and specific keywords;
• utm_content — identifies what specific element was clicked to navigate users to the website, such as a banner ad or a text hyperlink.

Why are UTM tags important for eCommerce?

By adding UTM tags to links via campaign URL builder tools, we collect precious data in automatic mode and use this information in analytic tools to enhance the entire business strategy, detect the performance of specific channels/activities, explore target audience behavior, etc. For example, utm_content tags are indispensable when it comes to A/B testing and content-targeted ads.

How to use the Stripo UTM link builder?

You can either automatically add UTM parameters to links in the Google URL campaign builder or generate custom ones in the Stripo UTM link builder. How do you do it in Stripo? It is simple:

• insert your domain in the uppermost field;
• specify your traffic source — Facebook, Instagram, Adwords, or any other custom source;
• set the required and optional UTM variables in the respective fields;
• click the “Generate” button.

That’s it! Your trackable hyperlink is ready. Copy it and then use it in your online business — let every detail of the data puzzle be at hand, so you can easily build a complete strategy picture from them!