“Winter is coming...” Oh no, you know nothing, John Snow! It’s too early to say that. We can say, “Summer has come, and it goes on!” This is a spectacular time when we see all the best colors in life around us.
So let’s find out how to use the summer heat with all its benefits in your summer email marketing strategy. In other words, let me show you the best tips and tricks for applying summer-related language to your summer email marketing strategy.
Preparing your summer email campaign
Sure, lots of people talk about strategies for designing summer emails to catch customers’ attention. There is no doubt that strategy is important. However, summer is a time when situational marketing plays by your side.
What do people see around in the morning? The colors of the rising sun, awakened birds starting to sing, and the smell of the first cup of coffee. This is what you need. Use the emotions that people have in the summer when creating dedicated emails.
In this post, I will share a few practices and examples of summer email marketing that may stimulate your imagination.
Here we go!
5 best practices for summer email design
1. Write concise texts
The text must be as short as possible, and a call to action or tagline must help customers follow what is written.
Necklace, bracelets, rings, earrings — people immediately understand what you offer.
Less clothing, more jewelry! People immediately understand how they will look when they buy it. Besides that, don't forget catchy subject lines.
2. Highlight product’s advantages and variety
(Source: Really Good Emails)
In this picture, we can see how you can promote your products in summer email campaigns. When you offer discounts, favorable conditions, or sweet prices, you must draw readers’ attention by highlighting them in your email copy.
Athletic Greens launched a special summer email marketing campaign to advertise its healthy drink made from natural ingredients, describing along the way how many vitamins and minerals this miracle drink contains.
3. Stick to situational use of goods
(Source: Really Good Emails)
This type of summer newsletter works effectively. You can show sunny summer locations when you want to sell something that solves the troubles caused by the summer.
Remember! When creating a summer newsletter, use as many colors as possible; don’t focus on one color.
4. Create and spread Summer mood
(Source: Really Good Emails)
When introducing your product, help your customers imagine where they will use it. Show umbrellas in a warm summer rain. Add a picture of satisfied children in the water if it suits your business.
5. Start with the best
(Source: Really Good Emails)
It is well known that one of the most important rules of marketing is that you have only a few seconds to catch someone’s attention. This rule also applies to summer newsletter ideas.
Yes, you really need to start with the best.
Use this simple formula in the first part of the email: shiver-causing illustration + exciting message.
Now you know the 5 best practices for summer email design.
One important thing to mention is that it’s not that easy to use each and every tip presented above. You need to come up with an idea of how to implement at least two of them fully and another one partly. I hope they will help you!
6. Add a catchy summer subject line
Subject lines are a vital part of any email marketing strategy, and their main goal is to prompt recipients to open your email. Summer email marketing campaigns should have unique subject lines to show your summer holiday season mood. Check out these subject lines from famous brands and their summer email marketing campaigns:
- Your summer Forecast ☀️ — Athletic Greens
- Summer-hot savings are waiting for you! — Nike
- A summer sale is on the horizon. Get ready! — GAP
- Prepare for a summer vacation with Commesi — Commesi
- We hope you love the summer season just like we do. Grab your hot deals! — Janji
- Bring summer vibes to your friends with icy cola! — Coca-Cola
- Don’t miss your golden sales opportunities — Adidas
- Your summer Sidekick: Upside Dawn 🌅 — Athletic Brewing
- Smiles Davis, make this summer count — Sonder
- Our summer sale ends tomorrow! — Moment
- Check out our summer range — Puma
- 3 scents for summer: The Beach Club Collection is here! — Otherland
- A wild summer sale has appeared (20% off) — Recess
- Start dreaming about summer ☀️ — Airbnb
- Perfect for summer nights 🌘 — Tattly
I hope that one of these subject line examples will help you come up with your own summer sale line that will catch your recipients’ attention.
10 Summer email examples
You have already gotten acquainted with the best practices for emails that you can use in your “email summer.” Now let me show you some examples that can inspire you.
1. Tips for outdoor activities by Sonder
(Source: Really Good Emails)
Summer means walking, traveling, playing on the beach, and many other fun activities. In this special email campaign, Sonder provides useful tips on how to have an unforgettable summer trip.
2. The Summer fun at a music festival
The summer mood is not only about beaches, cocktails, and sunbathing. There are plenty of other things related to summer amusement, one of which was used in the sale of tickets to a concert in England.
Anything that has even small associations with summertime may be used in a visual email composition.
3. Nice illustration by McDonald’s
(Source: Really Good Emails)
Summer and swimming are a match made in heaven, so McDonald’s decided to give away inflatable floats and notified customers in a colorful email with beautiful illustrations.
A well-thought-out text with simple but colorful animation can be an amazing addition. A fine example of how summer campaigns can be made appealing with great visuals!
4. Combining Summer emails with Social Media
If you have much to show your audience on social media, it would be a good idea to invite them to visit your Facebook or Instagram page for a closer acquaintance with your offers. Also, the fast “Sign up with Facebook” option shown in this example may increase conversion because such login options are always easier.
5. Glow like a firefly by Tattly
(Source: Really Good Emails)
A lot of people want to stand out from the crowd in the summer, and a change in appearance is one of the ways they can do that. Tattly decided to promote temporary luminous tattoos that look great on the body and catch the eyes of passersby on a summer evening.
6. Summer scents by Otherland
(Source: Really Good Emails)
Just look at this beautiful email! It combines soft colors, whimsical shapes, product photos, and delicious descriptions of candle scents that will definitely enrich summer evenings.
7. A specific message by Act Blue
(Source: Really Good Emails)
The idea you want to deliver in your email has to be clear. At the same time, you should be laconic in the head of your email.
The other information you want to draw your subscribers’ attention to must demonstrate the benefits they can get by clicking the “Get started” button.
8. Children’s emotions in the summer by Great Wolf Lodge
(Source: Really Good Emails)
Focus on your clients’ emotions. This camp enables people to experience memorable emotions and shows it in their emails.
9. Limited offer by KidsShoes.com
(Source: Really Good Emails)
Best offers are always about discounts. However, the most beneficial addition to such discounts is time-limited offer indications, like “Offer ends tonight,” “You have only 2 days to buy it at this low price,” or “Offer ends in 4 hours.” This is when countdown timers can help.
Please be advised that you can add timers with Stripo.
10. “Delicious” photos by Yelp
(Source: Really Good Emails)
Sweet, juicy, mouth-watering images... Oh, even while writing this article, I feel like tasting my laptop! Don’t be afraid to demonstrate the real look of your product. The appearance of something you sell can say more than 1,000 words in your email.
Final thoughts
Creating a successful email marketing campaign for a summer sale is a tough task at first glance. But if you know the essential tips and are armed with examples of good summer email marketing, creating a summer email newsletter campaign is quite easy. We can help you create perfect emails for your summer deals.
Николай Никандров
3 years ago
Hanna Kuznietsova
3 years ago