It is hard to find a person in the world who has never heard of Facebook. Moreover, three million businesses actively advertise on Facebook. Let’s dig a little deeper into what is Facebook marketing and what makes it so special.
How to use Facebook for marketing
As of the 2nd quarter of 2021, Facebook had approximately 2.89 billion active monthly users, which makes it the world’s largest social network. Sounds impressive, right? Just imagine the advantages of Facebook marketing. People of any age, job, location, interest are present here, as well as businesses of any type and price range. The good thing is that it offers both paid advertisements with a very high ROI and free promotions. Let’s now review the free ways of Fb promotion.
How to promote on Fb for free
1. Creating your brand’s fan page or group
Add members, list events, share blog posts, and discuss what concerns you and your audience.
2. Regularly post on Facebook
Besides appearing in people’s newsfeeds, the other reason to post regularly is that people often use Facebook as a search engine and may come across your page. If it is active the chances that they will message you are extremely high.
3. Join groups by interest
Especially where your target audience may dwell. But be cautious, if you actively promote your brand there, you might be banned very soon. Genuine help and advice are what will bring new leads to you.
4. Collaborate with influencers
Collaborate with other bloggers, send messages to people you admire, manually build your network.
5. Use Facebook Live and systematically stream videos
Facebook live is underestimated yet, however, the percentage of people that watch live videos is very high. The situation now is what it was with early YouTube. So, if you jump into Facebook Live strategy now, you’ll gain new leads soon.
Paid ways to promote on Fb
Now let’s get a closer look at paid promos such as post boosts and creating ads.
Properly tailored Facebook advertising will be delivered to the exact segment of potential customers, those who are ready for your product or are looking for it. But for the best results, it is important to differentiate the types of ads to choose the best that fits your business.
1. Image ads
This is the best option to get started with paid advertising and drive traffic to your page (or website). You can either boost an existing post or create a new campaign in a few clicks.
2. Video ads
Video ads on Fb can actually last up to 240 minutes (of course we will keep them as short as possible). GIFs are accepted as well. This is the best way to catch a person’s attention and show your product in action.
3. Carousel ads
This type of ads allows you to show up to ten images/videos in one advertisement and each of them can be linked to a different product page.
3. Poll ad
This is an interactive mobile-only Facebook promotion feature that allows you to link different products to two poll options and make certain research at the same time.
4. Collection ad
This also only for mobile phones, it accepts 5 pictures or videos, 1 main above, and four media underneath.
5. Slideshow ads
This ads has a short video format consisting of pre-made pictures, video footage, music, and texts.
6. Instant experience ads or Facebook Canvas ads
These are full-screen mobile ads for a better customer experience.
7. Lead generation ads
These ads are created to easily type in contact information on mobile devices. They are great for subscriptions and newsletters.
Facebook ads: Best practices
Facebook marketing strategy is a must if you want to spend your budget wisely and get impressive results. First off, set the objectives. Whether you want to generate new leads, increase sales, raise brand awareness, etc. Your goal will define the path. Naturally, you need to determine your target audience. On Facebook, you can select your audience extremely precisely, up to income level, the movies they watch, or the model of smartphone they use. After you’ve defined who your target audience is, create a content plan and schedule posts. Be consistent, but not too pushy. Everyone chooses for themselves how to market on Fb, but we do not recommend using only paid promotional content as your Facebook strategy, because it won’t build a community around your brand, eliminating return customers. So mix up the entertaining, educational, and selling content in your Fb feed. Besides, you can integrate a chatbot into your Fb messenger that will deal with the FAQs of your customers. Phone calls lose in this respect, as a chatbot does not have working shifts, does not know what time zone is, it responds immediately to your customer.
Now, as you know what Facebook ads are, let us highlight why it is important to use them in your business.
Benefits of Facebook paid marketing
Why use Facebook for marketing?
1. Large audience
Facebook adds 500,000 new accounts daily. Surprisingly enough, the most fast-growing generation is the older generation, born in 1945-1964. That means that all the solvent customers are on Fb now.
2. Reasonable prices of ads
In spite of a huge audience, paid promos on Facebook are very affordable. This is great for small businesses with a limited budget and private entities.
3. Great for targeted promotions
In digital marketing Facebook is a unique tool that has all kinds of ad formats with precise targeting options. This social media analyzes hundreds of thousands of profiles every day, the places people check in, activities they are interested in, and so on. Facebook can deliver your message to those who need it. It can engage a viewer on any stage and lead them through the sales funnel with your content, chatbots, or Customer service.
The ads will appear on customers’ feeds, messengers, and stories. Another great feature is that you can prevent your ads from showing on certain audience pages, certain apps, marketplaces, in-stream videos, etc. Thus, the efficiency and the ROI of your promotion will be way higher.
4. Analytical tools
With transparent measurements and analytics, you can adjust your ad campaign at any stage if it does not perform as you’ve expected. Observe all the necessary data with Facebook Insights. Facebook developers are continuously coming up with something new so follow the news to get a competitive edge.
