4th of July Email Marketing Ideas
Nearly 9 in 10 Americans last year celebrated Independence Day. According to NRF, the lion's share of the holiday budget was spent on cookouts and patriotic items, like flags, apparel, and decorations.
This means you have a chance to get a piece of customers’ attention with your 4th of July emails. And with a well-thought-out strategy — your chances grow.
Firstly, you need to convince customers to open your emails. How? By writing creative or descriptive subject lines.
Subject lines for 4th of July emails
A good 4th of July email subject line should deliver holiday mood, evoke a desire to open an email, and should be very concise. As we all remember, the best email subject lines contain 30 to 40 characters. So make them short and clear!
Of course, be sure to mention in the subject that email is dedicated to Independence Day.
Shortly speaking, the subject line is the most important element of any email marketing campaign, apart from the sender’s name. Of course, it makes sense because customers see it prior to opening the email. And if the subject line is not catchy enough, recipients are likely to just delete the email without even opening it.
Subject line ideas
If you run a restaurant, why not share some BBQ recipes with your guests? Notify them they are going to find some recipes in your emails. Yet, in the email body mention that if these recipes do not work out and beef is totally overdone, guests may book a table with you.
“Proven BBQ recipes for the holiday” might bring you a higher open rate.
If running a hotel, mention that you are going to acquaint your guests with the traditions of celebrating this fantastic day.
“Dive into customs. Feel American”.
If you run a line of provision stores, you may tell your customers that you have prepared for this holiday and are going to help your customers save some time on cooking. Remind them that you sell already chopped, sliced grocery, marinated beef, and chicken. Your subject line should convince the recipients they need you more than air.
Thus, “Less cook, more fun” is supposed to work well for you.
If you run a travel agency, of course, you should reach out to your target audience long before the holiday. For instance, Hipmunk sent their first 4th of July email this year on May 15. In order, to draw attention to its email, Hipmunk used the subject line as follows:
"When to buy for the 4th of July" (by Hipmunk)
Subject line examples that fit all businesses
- Happy birthday, America! — Pepsi.
- 🎆 CUE THE FIREWORKS 🎆 These 4th of July deals are bomb pop-tastic! — Old navy .
- ❤️⚪💙 Get all your red, white & blue 'fits in time for the 4th when you Buy Online, Pickup In-Store! — Old Navy.
- Hey Hanna, Happy 4th! — Chubbies.
- All you need for a glam July 4th. — Victoria’s Secret.
- Happy 4th of July! — Brighton.
- Going Somewhere This 4th? — Brighton.
- STARTING NOW: 50% Off Our Pre-4th Sale! — Forever 21.
- New 4th Of July Mystery Savings Inside — Adorama.
- 🐶 Dogs Hate The 4th Of July: Here's Why — The Puplife.
- Fresh NEW looks perfect for 4th of July festivities! 🇺🇸 — Coolibar.
- 4th Of July Sale Early Access! — Adorama.
- Get Ready for the 4th of July With Savings on Our Americana Line! — Dressbarn.
- Celebrate the Red, White and True - Happy Independence Day! — Thomas Kinkade.
Subject lines are always followed by preheaders. And recipients see it, too, prior to opening emails. Make it impressive and emotional! Convince customers to open your fourth of July emails.
If you do not set one, your ESP will automatically show the opening text in your email (it can be even, “Go to your account” phrases. Thus, it is important to either set encouraging preheaders or use white spaces instead.
Easy to do it with Stripo:
- you just open the Settings window to enter your subject line;
- click the “Fill in with white space” button;
- that’s all. Your customers will now see an empty preheader. Your email will stand out among other emails with messy subject lines in recipients’ inboxes.
8 email marketing ideas for the Fourth of July
We offer top five brand ideas for your email marketing campaign for Independence Day, 2020:
1. Start sales long before the holiday
On the 4th of July, people celebrate. They do not want to buy anything — they want to have fun. Hence, we need to start your 4th of July email marketing campaign a few weeks prior to the holiday.
(Email from Destination Maternity)
2. Pay tribute to Armed Forces
Yes, we are aware of the Memorial Day and of Veterans Day when we celebrate those who served and those who died for the freedom of the United States. But how can a country be independent without defenders? Make them feel honored and cherished!
Promise the US Armed Forces that you will serve them some free champagne, or they are about to get an extra 10% off to their existing discount.
3. Give away coupons
Yes, we are so used to getting coupons and special discounts on notable holidays. But on the other hand, customers expect us to see generous discounts in their email for Independence Day.
(Email from Old Navy)
4. Run a contest
This is a good way to interact with your target audience.
Here we should separate online business from the offline business even though they all use email marketing as the only channel for communicating with customers.
The 4th of July email marketing ideas for a contest for online businesses:
You can run a contest for the best ideas on how to celebrate this Holiday, you can ask them to send over the most patriotic or the funniest photos from Independence Day they have ever taken.
The winner may get 90% off for the next purchase. This simple 4th of July email marketing trick will help you have a positive impact on virality.
(Email from Chubbies)
If your brand is famous enough, you do not even need to offer cut prices as a reward. Many people would love to be featured in your next emails. But most of them, of course, will send their photos just for fun.
The 4th of July email marketing ideas for a contest for offline businesses:
By means of your dedicated emails, a day or two before the holiday, inform your guests that you are going to run a contest in your offline stores, restaurants, etc.
(Email from Brighton)
You could ask guests to wear patriotic clothes and other stuff when they visit you. If you find it too simple (as most people do wear such clothes on Independence Day), why not ask your visitors to sing the National Anthem to get an extra 4-10% off? Or name all Presidents. Make them play!
Important to note:
Be sure to duplicate these rules of the contest on your website!
5. Help foreigners learn more about America
Who said that only Americans love this holiday? Who said that only Americans would love to get a tour around the picturesque places?
Invite foreign tourists to visit the most famous or the most unique places in the US. Let them enjoy and admire nature and concrete jungles.
Not necessarily to give them a discount. Just let people get familiar with real traditions and customs they will never see on TV.
6. Remember about festive design
The USA turns 204 this year. And in the past 203 years, sellers, retailers, mass media and now email marketers used stars and stripes in their advertisements.
If you want to try out new design ideas in their 4th of July marketing campaigns, here are some for your consideration:
- use photos of America’s most famous sights, like national park Yosemite, Grand Canyon, Brooklyn Bridge, Statue of Liberty, etc.;
(Email from REI Co-op)
- decorate emails with fireworks;
(Email from Brighton)
Still, looks patriotic.
- make your models carry some patriotic items;
No need to change anything about your email design, leave it the way it is. Just let your models wear some patriotic items.
(Email from Сarters Oshkosh Canada)
Children are the future of any country. It's too symbolic to let them carry flags on this day. It is like a sign of their belief in us and like proof that we do have a future!
- decorate email banners.
If you don’t want to decorate your entire email with Stripes and Stripes in order to stand out in users’ inboxes, why not just decorate some elements of it? Design your offer in a Holiday manner, and place it over your banners.
Build such banners with Stripo
- drag the “Banner” basic block into your 4th of July email template;
- upload your image;
- set its orientation: vertical, square, or horizontal;
- toggle the “Additional picture” button;
- upload an additional image of your choice;
If you want a transparent image as shown in the example above, in the “External link” field, paste this link:
- place this additional image anywhere on your primary banner image by just dragging it;
- work on its shape and size by adjusting its width. Be sure to disable the “Keep aspect ratio” option to apply custom width and length to this image;
- click the “Text” icon above the template;
- click anywhere on this additional image to place your text;
- enter your text;
- choose any of the “Banner” fonts;
- work on your text design: colors and size;
- that’s all.
7. Provide users with patriotic items
This year, according to NRF, 51% of Americans are about to purchase patriotic apparel. This makes more than a quarter of the US population.
Not only will this simple 4th of July email marketing idea boost your conversions, but will also let Americans feel like they are on the same page with other compatriots.
(Email from Brighton)
8. Share some facts about the US
Sharing some unknown facts about the US might interest your readers if you share them also long before the holiday.
If you like, you can also share some unusual places of interest or TOP 10 places of…
(Email from Travel and Leisure)
Help your readers know their country better.
Ofc, it will not boost your sales, but it will have a positive impact on brand virality. And will help you build stronger relations with your target audience.
Here you may share why you love the US and why you are going to celebrate this holiday.
(Email from Chubbies)
Of course, it can be something serious, it can be something funny, or it can be a mix of both.
Be sure to congratulate your customers on this holiday. Do it in the morning, before they go on a picnic.
Do not sell anything in this email, just help your customers feel the holiday spirit.
(Email from Chubbies)
Create elegant, sophisticated, and unique emails by using our 4th of July email templates after watching our video on how to create 4th of July emails with Stripo:
- Use catchy, emotional subject lines.
- Pay tribute to those whom you owe for your freedom.
- Engage and entertain your audience.
- Help foreigners get bright memorable emotions and impressions after visiting the US.
- Congratulate compatriots on this big holiday.
Make your 4th of July email marketing campaign highly effective by using our HTML email templates.
I wish you the best of luck!