Creating webinar email invitations doesn’t have to be a hassle, especially with the right tools. In this article, we’ll compare four different ways to build webinar invitations using Stripo: from scratch, with pre-built modules, using a ready-made template, and leveraging our AI Assistant.
Crafting a perfect webinar email invitation is more than just picking a great design — it’s about finding the method that saves you time while delivering polished, professional results. At Stripo, we offer multiple ways to create your email invitations:
- starting from scratch;
- working with pre-built modules;
- customizing a template;
- letting our AI Assistant handle the heavy lifting.
What makes our AI Assistant even more exciting is its ability to create emails for various purposes, including webinars, digests, and surprise emails. To ensure a fair comparison, we decided to test each method by creating the exact same email using each approach.
In this guide, we’ll examine those methods, highlighting their pros and cons, to see which one best fits your workflow and needs. Spoiler alert: one of these methods saved a lot of time — let’s find out which one!
Creating an email invitation from scratch
When it comes to building a webinar email invitation from scratch, the primary goal is to understand every detail of the process — what’s efficient, what’s challenging, and what could save you time. I decided to use one of our webinars as the test case to replicate its email invitation design entirely from scratch.
To begin, I started building the email block by block, manually recreating every element to match the original reference. The process was meticulous and time-consuming. Aligning all the blocks, adjusting dimensions, matching the right brand colors, adding the correct text, and selecting the appropriate fonts took quite a while. As for the text, it's worth keeping in mind that it should either be pre-prepared, copied from a source if you have one, or generated by AI if you use it.
One notable challenge was that the standard fonts in the editor didn’t include the one I needed, so I had to upload it manually. Thankfully, this is a one-time action — once uploaded, custom fonts remain available in the editor for future use.
Next, I uploaded the images and added calendar links and other necessary links. I also refined the layout to ensure it was as close to the reference as possible. Even with a clear example and all the resources prepared, the entire process took me under two hours. For someone who uses the editor regularly, this might be faster, but it’s essential to account for varying levels of expertise. Beginners might take longer, especially if they’re unfamiliar with the tools or don’t have a predefined reference to guide them.
Creating an email invitation from scratch is certainly doable but time-intensive. While it gives you complete creative control, the manual nature of the process makes it less efficient, particularly for those who are new to the platform or need to produce multiple emails quickly. However, if you’re looking for full customization and have a clear vision in mind, this method delivers exactly that.
Creating from scratch:
- pros: Offers full customization and creative freedom. Ideal for those who need unique, tailor-made designs;
- cons: Time-consuming and requires a good understanding of the editor. Beginners may find this method challenging;
- time spent: Under two hours (including text writing/generation).
Creating an email invitation using pre-built modules
The next step in my experiment was creating the email using pre-built modules. I didn’t create these modules myself; they were already prepared and shared by our amazing marketer, who uses them for webinar emails.
These modules included templates for invitations, follow-up emails, and reminders. For this test, I specifically worked with the invitation-related modules. This method is ideal for those who have already created modules beforehand or have access to shared modules from their team.
With the modules shared or previously created by you or your designer, the process of creating the email became much faster. I simply dragged and dropped the necessary modules, customized them with the right images, added the text, inserted links, and completed the design in about 10 minutes. This was significantly quicker than starting from scratch.
Another advantage of using modules was the inclusion of a pre-configured footer module. It was already optimized for both desktop and mobile views, saving me the time and effort of designing separate versions. This feature alone makes modules a game-changer for efficiency, especially when working on multiple emails.
Overall, creating an email with pre-built modules was not only quicker but also more convenient, offering a perfect balance of flexibility and efficiency. It’s an excellent option for marketers who want to streamline their workflow without compromising on quality.
Using pre-made modules:
- pros: Significantly faster than starting from scratch. Modules can be easily shared and reused, saving time for recurring campaigns. The pre-configured desktop and mobile optimization for some modules is a huge plus;
- cons: Requires access to pre-existing modules. If modules are missing or not fully tailored, additional work may be needed;
- time spent: About 10 minutes (plus text writing/generation).
Creating an email invitation using a ready-made template
For the next step, I worked with a fully designed webinar invitation template provided by our marketer. This was a pre-configured email with all the essential elements already in place, making the process incredibly straightforward.
Since the structure, design, and layout were ready to go, all I needed to do was customize the content. I updated the text, replaced the speaker information, adjusted the dates, added the necessary links, and swapped in the appropriate image. The entire process was seamless and took me just about 5-10 minutes of relaxed work.
Using a ready-made template proved to be the fastest and simplest method by far. It’s ideal for situations where you need to create professional emails quickly or when your design is standardized across campaigns. With minimal effort and zero technical challenges, this approach is perfect for both beginners and experienced marketers.
Working with ready-made templates:
- pros: The fastest and most straightforward method, perfect for quickly launching campaigns. Minimal effort is required for customization;
- cons: Limited flexibility. Templates may not always fit your campaign’s unique needs, especially for less standard designs;
- time spent: About 5-10 minutes (plus text writing/generation).
Creating an email invitation using the AI Assistant
For the final step, I created our webinar invitation with the help of Stripo’s AI Assistant. To start, I uploaded the landing page of our webinar and walked through all the necessary steps for email creation. I set up the campaign, selected the required number of emails, and moved directly to the design phase.
While the AI Assistant streamlined much of the process, there were still a few adjustments I needed to make. For example, I fine-tuned the brand colors in some sections.
Interestingly, in certain containers, the AI Assistant matched the exact brand colors perfectly — I even double-checked with a color picker, and the HEX codes were identical. However, the header image required replacement as the AI Assistant substituted it with a calendar design, which clashed with the email’s overall look.
Similarly, the footer was only optimized for desktops, so I replaced it with one of our pre-built modules to ensure mobile compatibility.
Despite these tweaks, the process was smooth and efficient, taking only about 15-20 minutes to complete. The AI Assistant also did a commendable job with the email text — it provided content that was good enough to use without additional edits, which was a major time saver.
One downside was that under high server load, the AI Assistant occasionally took longer to process prompts. This issue was reported to our development team.
Overall, the AI Assistant proved to be a valuable tool for creating email invitations quickly and efficiently. While some manual intervention was necessary to refine the design, the combination of AI-generated content and pre-made elements made this method both practical and effective.
Using the AI Assistant:
- pros: Best suited for creating multi-email campaigns or for those who lack pre-built modules or templates. The AI Assistant streamlines the creation process by generating both text and design, saving time and effort. Also, great for beginners to build a starting library of modules;
- cons: Requires some manual adjustments for brand alignment, such as colors, images, and mobile optimization. Occasional delays in processing under high server load;
- time spent: About 15-20 minutes (including text generation).
When to choose the AI Assistant: Efficiency beyond templates and modules
You might be wondering, “If templates and modules are faster, why even use the AI Assistant?” The answer lies in scalability and flexibility. While templates and modules are ideal for creating one or two emails, such as an invitation, a follow-up, or a reminder, things get more complicated when you’re managing larger campaigns.
Streamlining multi-email campaigns
Imagine you’re running a webinar campaign with 4, 5, or even 6 emails — an invitation, a thank-you email with detailed information, multiple reminders, and a follow-up email with the webinar recording. In this case, creating each email manually or even with pre-built modules can become time-intensive. Additionally, you might not have pre-existing modules designed for every type of email in the campaign.
This is where the AI Assistant truly shines. It streamlines the process of generating multiple emails, from drafting content to designing layouts. Instead of starting from scratch, the AI Assistant provides a strong foundation that you can fine-tune. The AI Assistant generates text for each stage of the campaign, saving you from having to craft content for every email, which is especially helpful when time is limited.
A solution for new members
The AI Assistant is also a game-changer for new members who may not have a library of modules or templates to work with. Simply upload the landing page for your webinar, configure your settings, and let the AI Assistant generate a design tailored to your needs. From there, it’s just a matter of tweaking the colors, images, and branding, as described earlier. And here’s the kicker: you can save the elements created by the AI Assistant into your modules for future use, making it a one-time setup that pays off in the long run.
For those just starting out or managing extensive campaigns, the AI Assistant offers a level of speed and convenience that’s hard to match. It simplifies workflows, saves valuable time, and provides an excellent starting point for building a robust library of reusable modules.
Wrapping up
Each method of creating webinar email invitations in Stripo has its own advantages and challenges, catering to different needs and levels of expertise. Here’s a quick recap of what we’ve explored:
Key takeaways:
- for one-off or simple campaigns, pre-built modules and ready-made templates are your go-to options. They’re fast, efficient, and easy to use;
- for more complex campaigns with multiple emails or for members without pre-existing resources, the AI Assistant is a powerful ally, balancing speed and flexibility;
- while creating from scratch gives you complete control, it’s best suited for advanced members or those needing highly customized designs.
Ultimately, the choice depends on your needs. Stripo provides the tools to accommodate everyone — from beginners to seasoned marketers — ensuring that creating professional and engaging webinar email invitations is both efficient and enjoyable.
0 comments